Second-hand car electric Shangping by "favor" behind the scenes: the ecological chain is not smooth closed loop

Throughout all consumer markets, the longest automotive industry chain has been extended to the retail market to the rear service market, which is determined by the characteristics of the product. In front of the retail market, new car sales occupy the main market position, and in the rear to the service market, the automotive industry chain is broader, taxis, car rental, carpool, second-hand cars, automotive supplies, car repair, car washing, parking, beauty, maintenance, driving, accidents, insurance, financial and so rich. Although the automobile industry chain is so long, but the whole industry chain has been basically net, began to gold in the Internet domain, one of the second-hand car electric business development is showing the momentum of the Bureau.

Especially in the recent period, the second-hand car market obviously feel the enthusiasm of capital and entrepreneurial heat. A few days ago, the second-hand car network auction platform to complete a new round of about 260 million dollars of huge financing, so that the scale potential of the trillion market again become the focus of capital competition. The investors of this round of huge financing include Warburg Pincus Investment Group, Tiger Global Fund and other investment institutions, and previously also won the June Lian Capital and Tencent and other institutions, such as multiple rounds of investment; another used car electric business platform vehicle easy to get the Sequoia Capital, Morning Hing Venture, Jingwei China and so on with the investment of 50 million of dollars, Counting the A and B wheels, the cumulative financing amount of the car is also up to 75 million dollars. Ping An group also spent 1 billion last year building a second-hand car trading company safe and sound to intervene in the market.

Eric's data show that the first half of excellent photo, car easy to clap, instant shot, happy to help sell second-hand car dealers to achieve a total of 4.7 billion yuan transaction size, 82,000 vehicles sold.

China's Auto Circulation Association data show that the first half of the country's total used car trading scale of 2.819 million vehicles (used cars have been in the market to take 3% share), compared with the same period last year, 12.77%;

However, the daily economic news reporter found in the interview, the second-hand car electric market theory of large scale, but the biggest dilemma lies in the links are more disjointed, did not form a smooth closed loop.

C2B market share is small

Used car electric business platform for second-hand car sales to provide information trading platform, the current operating mode of such a platform can be roughly divided into c2b and business-to-business, of which business-to-business companies for excellent credit rackets, cars easy to beat, C2B model has good safety car.

Ping Good Car marketing department general manager Wu Xingbing in the daily economic news reporter, said, "The current C2B model market share is relatively small, but the market share is rising." In addition, the entire industry's market layout has not been fully determined, some regional markets still have information asymmetry and other issues, which also gave second-hand car manufacturers to create a lot of opportunities. ”

Wu Xingbing told reporters that Ping an good car at this stage in addition to help users sell cars, the future will also cut into the car market, that is, to help users buy second-hand cars. But at this stage, the difficulty of buying second-hand cars is still very large.

It is understood that the foreign second-hand car trading market information system is relatively sound, the use of vehicles, mileage and maintenance of the situation, consumers can be accessed through the public platform, but our country's second-hand vehicle information is more dispersed, part of the 4S shop, part of the maintenance, and some in the insurance company, And there is a geographical limit, there is no unified information platform, which to a certain extent, caused the problem of car purchase difficult. In addition, the honest system of second-hand car transactions is not perfect, in the course of dealing with the lack of professional knowledge, and the information is not transparent, ordinary consumers are deceived.

Wu Xingbing said that the cause of this phenomenon on the one hand, in addition to the condition information is not transparent, there is a second-hand car after the system has not been established, users to buy second-hand car problems, do not know who to find solutions, the user's rights and interests are difficult to be protected.

One industry expert also pointed out that, although many second-hand car companies began to carry out the quality of the vehicle certification, with their own credit for their sales of second-hand cars endorsement, but the consumer in the second-hand cars trading link, is still in a passive, weak position.

Industry extends upstream

"Daily economic news" reporter in the exchange with a number of people in the industry learned that in the entire used car trading process, the individual owner is downstream, the car is upstream, the car dealer through 4S stores and other channels to get the car, and then resell the car to other car dealers, this process, there will be layers of fare increases. In the car business industry, small micro-car merchants accounted for the majority, they often resell a few cars, can support the expenditure of one months, one months can receive more than hundreds car business, has been the strength of relatively strong enterprises.

However, even the strength of the second-hand car dealers, the development of difficulties. Wu Xingbing told reporters that even if a year can receive 500 car car dealers, there are also cash flow difficulties. For example, one months to receive 40 vehicles, each vehicle 50,000 yuan calculation, will need 2 million yuan capital, ordinary second-hand car electric power business can not support such a large cash flow. At the same time, limited by the lack of evaluation system and the imperfect credit system, the second-hand car manufacturers are difficult to use second-hand cars as collateral from the bank to obtain loans, so, the second-hand vehicle electric business platform to extend upward, through the way of automobile financial services into the upstream, became the meaning of the problem.

"At present, VCs are very popular with second-hand car dealers, and many are hoping to pour in." Yang She Jian, CEO of the car, said in a media interview earlier.

In addition, other industry giants also began to enter the second-hand market, August 19, Canton Motor Services AG and Alibaba Group in Hangzhou formally signed a strategic cooperation agreement to jointly build a second-hand car O2O trading platform. The platform will cover pre-sale, sale and after-sale links.

For this cooperation, Wu Xingbing told the Daily economic news reporter, can be seen as Alibaba and Canton in the second-hand car trading link of a test water, although Ali's platform is very large, but does not mean that it in every subdivision of the field needs to do very well, in the entire category of Taobao, the car belongs to the minority category, and online integration is not enough, so need a strong partner to assist. However, the chain of second-hand car trading is very long, another industrial chain is very heavy, light asset operation Taobao, can play to second-hand market, at present, it is not clear.