Second-hand Housing production site optimization experience sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author of a period of time in the company received a related to the production of second-hand housing site optimization work, open this second-hand housing site, give people feel like a small portal site, the content of complex, involved in all aspects! If not through Webmaster tools for analysis, you still think this site is good, the weight of the site is also good, After all, there are so many content as a support! But in fact, the site's ranking almost no! The need for the whole station to optimize, set to this idea, I began from four aspects of this second-hand housing site for the whole station optimization work!

One: For the key words, the gradual arrangement, the first page of the channel Exchange echoes

For such a large content structure, the layout of the key words must not be chaotic, the second-hand housing production network in the study found that many of the core keywords home did not, but appear in the page, and some long tail words in the home stay, this primary and secondary confusion of the structure, nature can not get a good ranking, So I to these keywords through some webmaster tools, to carry out analysis, if the Baidu index large, competitive, then put on the home page, the other on the channel pages, and some is in the page, through this gradual arrangement down, the site's ranking began to get better!

Second: Improve the content of the Web automatically updated, so that the site to move

Because the second-hand housing production network in the takeover, content is manually updated, often within the page update, home unchanged, for this structure, is very unfavorable to spiders crawling, so I opened a new column, of course, and second-hand housing production network related, second-hand housing production network news channels, the use of program control, News channel content updates, will be the entire Web site updates to create a linkage, so that the site every day in the change, while increasing the site within the chain optimization work to ensure the smooth chain of the site! This site content, also began to improve!

Third: The channel page is made into a two-level domain name resolution

For channel pages, many Web sites are structured to run these pages as folders, but to do so, the weight of the channel page does not help, so for the long Tail keyword optimization effect becomes very poor, the author aimed at this problem, the second-hand Housing Production network Channel page, have set two domain name, after such a simple improvement , the channel page is included in the situation or get a good improvement!

Four: The content page carries on the drastic reform

I took over the contents of the second-hand real estate network, although the structure of large, rich content, but the author of each of the contents of the analysis, but found that all the content is almost all from the Internet collection, a lot of web content or through the major categories of information on the platform to collect the content, for this situation, I and this second-hand housing production network of several editors to make good communication, set a certain keyword optimization principle, in addition to each day to ask them each original three articles, while in this second-hand housing production network set up a content publishing platform, so that some businesses and intermediary companies on the initiative to publish content on the site, through such improvements, The quality of the site content began to have a noticeable improvement! The content of the site is also beginning more!

Of course, in addition to the top four optimization measures, also increased the site's external chain construction efforts, chaff, enhance the quality of the site outside the chain, at the same time through the appropriate soft propaganda, the site's traffic and rankings have been significantly improved, of course, my optimization work, but also won the recognition of the leadership! At the same time also let oneself obtain the relative large-scale website optimization experience!

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