Secret deduction code How to enter the phone through the game

With the development of mobile Internet, it seems that the hand-travel that grabs the party's fragmented time appears to have sprung up overnight, but it is fast and dead. When big game dealers are in the world, many small teams are very difficult to survive, compared to the end of the general 2-3-year life cycle, the life cycle of hand travel is generally six months to 2 years, so many hand tour operators began to use a variety of means to suck gold, in the still remaining time to earn fast money.

The grey industrial chain of "concealed buckle"

Boring time to open the phone, there are always a few like to play small games, these games in the download basically played "free card", but in these seemingly not money behind, but there are many deep and hidden traps, waiting for users to jump into.

Mobile phone charges are deducted, also known as "dark button", this phenomenon even though many times by the disease, but still repeatedly banned. But the principle that causes the secret buckle is because in the mobile phone downloads the game to be implanted the malicious deduction fee code. The so-called malicious deduction fee Code, the industry commonly known as "Black Code", that is, built-in in the download of the game, once the malicious deduction fee code, without the user audit will be directly deducted fees, and can be shielded from communications operators (such as 10086) to send the charges prompt SMS, and usually a user will only be deducted to take about 2-4 yuan of the cost, So God does not know, if not through the query phone consumption records can not know when the cost is deducted, for the use of malicious code companies, the number of users accumulated, but also a large number.

How did these "malicious" deduction codes get into the phone through the game?

First, game developers purchase billing platforms from the SP (cell phone production operators to develop and deliver services for users) and add off-the-shelf debit plug-ins to game applications without any technical difficulty. Second, in order to trick users into downloading, developers usually choose popular games as tampering objects, such as the once very hot "plants vs Zombies", "Catch people", "Fruit Ninja" and so on. Third, developers upload fake games to Third-party software application platforms. Because the android open the underlying code, and the above Third-party software platform and Mobile forum, a mixed bag of software security checks, and even some do not verify, so these malicious games on the Androping stage "crazy to flee."

And this way, in fact, was once the "crackdown" of the SP gray industry chain, to the hands of the industry after the revival.

According to industry sources, this huge benefit chain from SP Company to developers to third-party application market. SP Company is responsible for providing the deduction code and channel, the developer is responsible for adding plug-ins and promotion. When users generate information fees through the SP channel, the developer who adds the plugin can get 28% of the information fee. SP company earns the middle price difference, take a 20%,

Since the traditional SP industry has been increasingly depressed by the crackdown, so some of the larger SP company to do in the suction fee app, in addition, the small explosion also learned that the SP company itself will choose some of the larger number of well-known games, in which the plug-in after the introduction of the Chinese version, cracked version of the name directly to the third party market. Every time a user downloads, he pays 1.5 yuan to the third party market. From the huge number of users, the third party market in the interest chain income is also very substantial.

An Impossible consumer trap

Although the hand swims in the research and development and the channel lets many game makers to burn the money massively, but how turns to make money the sharp weapon is their ultimate goal, a game's regular payment usually has three kinds: pays to download, the inside buys the value-added service, buys the game the necessary consumable. Instead of the regular pay is too much, guide consumption inadvertently click an advertisement can let you consume a lot of ocean ... Even some of the "slot machine" "Fried Golden Flower" and other nature of the hand tour is also intended to use the player's gambling mentality opportunistic.

For example, last year, a very hot "change skin Hand Tour" "Macao slot Machine", Hand travel Matrix article "Enclosure kill Pig, a free slot machine hand tour of the road of the gold" has been revealed to it, today, a small explosion simply how it is "money". Why say is "change skin hand swim", because with "Water margin: Slot Machine" In addition to the game icon and game name replacement, the content of the game is almost unchanged, but the download cost is 6 yuan, and even if pay also have a lot of people playing.

First of all, listen to the name "slot machine" players will be a night to get rich magic machine, but also give the players hint: the game of the virtual currency can be exchanged cash renminbi, which makes "want to gamble" users have a very want to download the motivation.

In addition, under the introduction of the game "Download to praise, return 10 Yuan Bill" Also let users feel that the download will earn 4 yuan, completely without pressure.

But at this point, if the player wants to get 10 Yuan Bill return, must first join the game's official QQ group, and the form of manual screenshots, send group of customer service, customer service in the next day to provide users with the mobile phone number recharge.

Of course that's not the point. Don't forget to be different from other games, the users here are expected to "make money", once you join the group, customer service will continue to you "instill" only become VIP, can participate in some only VIP can participate in activities, to "make money." For example: The highest monthly game score ranking, World Cup quiz and so on. And the VIP price is: A minimum recharge 648 yuan.

The use of human greed, and constantly emphasize the benefits of VIP users, to absorb gold, and want to "make money" users will only be more and more deep.

Disclose and sell user information

Last year, a "crazy" APP, without user permission, secretly videotaping the user's behavior and automatically uploaded to Youku, even a large number of dew point video, caused the user's dissatisfaction. Despite Ali's strong PR, it ended up as if it hadn't happened, but it really reflects the safety of the hands of the hidden dangers, and in addition to the "Crazy" "Fruit Ninja (Chinese version)", even micro-ring fortune-telling test hand tour are exposed to reveal the hidden user privacy.

So let the user in the absence of privacy "naked", can not help but fear, mobile gaming is through which channels to obtain the user's privacy?

The first is the above mentioned malicious deduction code, in the cause of the user is deducted fees, but also consumes traffic, reading privacy, the industry also called this behavior packaging party.

Second, the mobile game calls too many permissions can also lead to user privacy disclosure. 360 Internet Security Center has released data, said that nearly 40% of the mobile phone game exists to invoke too much authority, resulting in the Address Book, SMS and other user-sensitive data are randomly read.

Third, the user's hand travel fee mainly through the SMS Code, bank cards, platform virtual currency, recharge cards and other means. Compared to the prepaid card and platform virtual currency, short-term payment and bank card loopholes are more easily exploited by criminals, through the background to intercept the short payment information and account information for sale.

However, information disclosure is not the focus, it is important that through this information and data, can analyze the user's consumption habits in the game, and these will be as a hand travel companies to attract investment, looking for advertisers and partners, the important "chips", the more detailed information will correspond to the more accurate advertising, and then think about the process of playing the game, You will often be promoted by advertising harassment, and as long as a click in, you will face the embarrassment of the fee deduction, the reason is here. Also, if a game ceases to be updated or closed, the user information is packaged for sale and can be sold for a good price.

So, for small games where costs and thresholds are relatively low, as long as "own" a small number of players, you can "feed" an entire team, which also let a lot of the "enthusiasts" outside the door want to try, but this by making fast money to stay the team can survive how long? Perhaps, They have never considered the question of the length of their lives.