REVIEW: In the mobile phone tablet upgrade to white-hot competition, it is simply relying on the configuration obviously can not simply impressively move consumers, based on this situation a variety of unconventional marketing tools on the powder debut. These methods may create illusion, need to beware. While defending the renminbi, we can also prevent the proliferation of bad habits.
Calm consumption
The nature of businessmen is profit-seeking , and consumer nature is cheaper, but in fact? In fact, the sale did not sell the fine, and the proliferation of false propaganda, with the industry ethics is too low, but also with the weak supervision of functional departments are inseparable, of course, is also related to the media, part of the media, not only do not point out Question, also happy to participate. Therefore, we recommend that consumers need calm, brush millions of appointments do not touch, nothing to scold absolutely ignore, for conscience marketing will be more than one mind, that comparable to SLR, simply let it get out, let We are also more effective in defending the renminbi less plugging, while preventing more people from bad marketing pit.
Scold marketing
Good things do not go out, bad things pass thousands of miles, to the era of Internet marketing, it is a good thing to pass thousands of miles, no matter how good is better to go out is a bad thing. No qualifications, no technology, no funds, how to do the next pot of rice? Scold and scold curse, scolded the fellow stupid do not understand the design, cursing that peer silly hopeless, and even curse a brand of fans no brains, etc., When the world is in chaos, the reputation spreads. In fact, this marketing tool in the entertainment often, all kinds of mentally handicapped ugly to become popular, that is, the use of curse marketing. This society is very real, there is no talk of no name, as the reputation is good or bad is not important, because the bad can wash the white, no is not, while playing with the mud.
Buying marketing
Regardless of whether the real market prospects, first create a false prosperity, such as tempt consumers at a very favorable price, and then deliberately limit the supply, deferred delivery, etc., these tricks are known as "futures marketing", which Marketing means can hang the appetite of consumers, but not properly handled, consumers will feel angry, a second grab, so switch to it. This tactic also needs a larger amount of manufacturers to play, not enough popularity manufacturers easy to play smashing.
False conscience marketing
Some time ago out of a piece of news, a well-known big brand because of the wrong model of a flat-panel price 1888 labeled 999 yuan, after the sale of 100,000 units were discovered, but did not tear up the order to continue to tears sales, resulting in the loss of ultra-billion Yuan, the media cheers, this is a model of industry conscience industry.
We think this is crap, shameless marketing. This product is actually not worth 1888, regardless of configuration or look at brand value, 999 is considered a reasonable price, the so-called loss of 100 million, is simply to create a virtual number, used to the so-called conscience code. Fortunately, the original price is 1888, to the original price is 11,888, would not have lost billions? To the original price is 118880, would not go bankrupt?
Life is like a play, based entirely on acting, the business continues to staged a conspiracy, announced that simply will be wrong, this product sold 999. Have you ever seen losing money and falling addictive? Clear-eyed people know what's going on, but more is to pick up cheap. This kind of got a cheap marketing, in fact, really conscience.
false promotion
Cameras have been the battleground of the military, so false propaganda followed one another, some time ago, a new phone released proofs forgot to erase the EXIF information, was found to be used by other cameras. This is just one aspect of camera fraud, as well as bullying users boast comparable to SLR, abound, domestic mobile phones have evolved into not comparable to SLR are embarrassed propaganda. In fact, the outstanding performance of the camera, are basically foreign big brands, and domestic brands, in addition to blowing, really hard work is not much. False propaganda does not end there, there are many other aspects of the camera part of the exposed problems more typical only.
Buying marketing
Regardless of whether the real market prospects, first create a false prosperity, such as tempt consumers at a very favorable price, and then deliberately limit the supply, deferred delivery, etc., these tricks are known as "futures marketing", which Marketing means can hang the appetite of consumers, but not properly handled, consumers will feel angry, a second grab, so switch to it. This tactic also needs a larger amount of manufacturers to play, not enough popularity manufacturers easy to play smashing.