Secret music Video Phone: The success of the odds against millet how much?

At the top of the wave of music again the important news. Sohu It learned that the music as the mobile phone team has been formed by the original Lenovo Group vice President, MID H China business general manager Feng Jue co-ordination. The first mobile phone will be used by the charm of the common Samsung platform, which is directly related to the former vice president of the Ma Lin Alliance, the current program does not support 4G. It is worth paying attention to, the music sees a variety of mobile phone engineering prototype has been Jia Yue Pavilion negative, originally planned November to list the music of mobile phone project or will "jump ticket".

Sohu It many visits the music to see inside and supply chain personage, the synthesis message is as follows:

1. Management level. Music as an executive to the author confirmed that the original Lenovo Group Vice President Feng Jue has officially joined the music, as the head of the mobile phone project. Le Vision mobile phone team of another two from the Motritein and Ma Lin executives directly to Feng Jue report work, and Feng Jue directly to the Jia Yue Pavilion Report, in the music, the status of the Feng Jue is equivalent to the Liang June of the music video TV.

According to the senior executives said, in order to dig Lenovo "Corner", the same former Lenovo mobile business executives, the current video network vice President, Liang June Television project in charge of the personal lobbying, Jia Yue Pavilion personally invited. Feng Jue See before seniority and performance are inferior to their own Liang June in joining music after fame, also initiation to Italy. Lenovo's restructuring in April this year, Feng Jue was transferred to Lenovo Cloud Services group, announced that will be responsible for the virtual operator business, directly led to Feng Jue determined to leave.

2. Channel. It is reported that Feng Jue after leaving the music, took away a lot of original Lenovo old subordinates, mainly operators line of sales staff. This means that, in addition to the reliance on the Electronic business platform before the music, depending on the mobile phone business or will vigorously borrow carrier sales channels.

3. Pricing. Jia Yue Pavilion to the research and development team's cost control requirements is less than 1300 yuan, and the appearance of the design can not be lost in the current market of 2000 yuan products, this is actually competing target is Millet 4, le see Mobile phone current research and development team think "very not optimistic".

4. Products. Jia Yue Pavilion is more inclined to use the mobile phone more than 5.0 inches above the big screen, the main video, but consider the cost of the first product will be used in Taiwan friend Tatsu screen. It is noteworthy that the first mobile phone has ruled out the use of MediaTek and Qualcomm, instead of using the Samsung Exynos 5410 Smart eight-core processor. The Ma Lin-led research and development team of the original family played a major role in promoting the use of the Samsung Exynos 5410 processor, such as the Phantom MX3 mobile phone.

5, does not support 4G. Abandoning Qualcomm and MediaTek means that the smartphone team, which uses the Samsung processor, will face great challenges in the mobile baseband and RF antenna design. According to LE Video mobile phone project insiders revealed that the current first product program will be the same as the Phantom MX3 mobile phones, support WCDMA 3G network, but will not support TD-LTE/LTE-FDD 4G network.

6. Source of funds. Le see recently announced that it intends to raise funds through directional additional 4.5 billion yuan, a considerable portion of the funds will be used for music video mobile business.

7. Date of listing. According to the Lok Vision internal planning, its first listed products will be a single model, the target is expected to be listed in November, followed by the introduction of a variety of products, covering high, medium and low different prices, because Jia Yue Pavilion that the single product can not be in a short period of time in the market to form a "momentum" and brand effect, can not be achieved on the marketing effect of millet.

However, according to LE-View insiders said: "The current music video phone team has more than 160 people, most of them are research and development personnel, the project has been set up more than 10 months, in the last half a year already has a variety of finished product prototype, but the current video phone's final products shape is still not One of the Jia Yue Pavilion has personally denied a high hopes in the research and development Department of the test model. The product adopted a full metal design, and the current market of mobile phones are only the back of the metal, but the product sent to Jia Yue Pavilion, because the cost of the whole metal is too high, the ultimate negative. "The person believes that in the release time is still three months, the model is not determined, the November is expected to be listed in the video mobile phone project," the possibility of very large jump ticket.

What does music insist on as a mobile phone?

Prior to this, Le Vision has announced into the television, box, film and television dramas, automobiles and many other industries, why will it enter the mobile phone this has been killed as the "Red Sea" of the brutal market? The main reasons are as follows:

1, promote the share price. From the price of music, the share price rose 6.5 times times in 2013, and this year's share prices from December 2013 to 55.5 yuan to the current 40 yuan, the main reason for last year's stock price soared is the concept of music as Super TV is recognized by the capital market. For the capital market, the magic weapon to stimulate the share price is to constantly create new concepts, while the music-vision mobile phone is the best choice to cater to the capital market.

2. Perfect the ecology of music and vision. Jia Yue Pavilion put forward "platform + terminal + content + Application" industry chain vertical integration of the music ecological model, the introduction of Super TV and boxes, buy flowers and film and other strategies are constantly promoting music as the share price rise, and smart phones will be filled with the key to the terminal layout.

3, against Millet. In the Smart TV and box market, the biggest competitor is millet, but the latter is based on the layout of the mobile phone is more abundant than the ecological chain, the capital story is more fierce. The lack of smart phones, music can never be in the capital markets and intelligent terminal ecological confrontation with millet.

The risk of being a mobile phone

In fact, the news of the mobile phone has been in the industry for a long while, but the exact news is not much. What are the risks to the real layout of the mobile phone business?

1. Supply chain. Le Vision mobile phone team has been established for 10 months, but did not get Qualcomm, MediaTek, Sharp, GDI and other major mobile phone vendors support. Lei June in the early days of the supply chain of millet risk, as well as the current Luo Yonghao encounter the supply chain dilemma, le see now it seems difficult to circumvent the threshold.

2. Market space. Do not say domestic to Huawei, Cool faction, Lenovo, ZTE, OPPO, Vivo, TCL, such as many domestic brands of mobile phone manufacturers, millet is music to see a wall around the past. Rely on meters 4, meters 3, red rice, red meter note and other products, millet mobile phone coverage of 799 to 1999 Yuan Price range, to music as a new product of the market space is extremely limited.

3, Brand. From the Luo Yonghao Hammer mobile phone release back and forth changes, relying on electricity and Internet manufacturing marketing effect, is "Chengye Xiao", is a very thorough double-edged sword. For the current design of the video phone, I do not know what the music market and marketing departments will take to fight millet?

4. Product quality. In fact, whether it is the first generation of millet products, or the current hammer cell phone, due to inexperience, coupled with the lack of qualified engineers in the factory, the initial product yield and quality have encountered problems. But Millet relies on the cooperation with the Anglo-Darcy through the threshold, Luo Yonghao now has not climbed over. And from the current research and development team, the same lack of experience and key plant engineers, and mobile phone production completely outsourced music video phone, destined to experience this ordeal.