Secret received 25 million US dollars financing

On July 15, Secret, an anonymous social application, has become a popular service for tech insiders, but its founders now want to expand their audience with new features to push the service to mainstream users .

Secret released the latest version of its app on Monday that will allow users to sign up for Secret's service using their Facebook identity and find their Facebook friends in the service. Previously, users needed address books and contacts lists to find friends in the service and see the posts they posted.

At first glance, it seems absurd to associate a social networking giant such as Facebook with anonymous social applications such as Secret. But David Byttow, co-founder and chief executive of Secret, said the link was the most requested feature among Secret users' requests for the service because they looked forward to See more content posted through this service.

Bito said in a recent interview: "I think early adopters may be slightly backwards, but mainstream users want more conversations." He added that using Facebook as a way to connect with friends would be Completely by the user's choice.

In addition, Secret will introduce collections, allowing users to organize the information they post on their services and make it easier for them to navigate the thematic topics such as humor, dating or food. "We want to show what types of conversations (people are doing on the Secret service)," Bitore said. He also said that the introduction of this new feature is only a "first step," and said the Secret post, which it hopes will be the most popular, will eventually be indexed into Google's search engine for display in the relevant search results.

"People are delivering a lot of very good content and making quite a few surprising conversations," Bitor said. "These contents and conversations should not be confined to Secret's circles."

To help with this mission, Secret also announced on Monday that it has raised an additional $ 25 million from well-known venture capital firms and angel investment companies, including Index Ventures, Redpoint Ventures, SV Angel and Fuel Capital. Prior to that, Secret has raised $ 10 million in funding. In this latest round of financing, Secret's valuation hit more than $ 100 million, only about six months away from the establishment of the company.

In addition, this round of financing has put Secret in a more equal position with its rival Whisper, which recently raised $ 39 million in venture capital funding and has long provided its users with information-classification services. (Swiss snow)