Secrets that can be said in internet marketing

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When the website traffic has more than 80% from the search engine, when SEO becomes a must, do you really understand it?

In the past two years, a bestseller titled "The Success of detail" has begun to make people aware of the details of their behavior. In fact, this idea is also applicable to the business of the enterprise. Network Marketing is a new form of business management, but what is network marketing? How should network marketing be done? How to achieve network marketing? When such a problem is thrown to the enterprise, it is a measure that many enterprises can think of to build a website and respond to the inquiry in time to send the product introduction to the potential customers. But why use the same measures, some enterprises can be like clouds, and some enterprises are menke? In fact, the difference in the implementation of these measures in the process of the details of the degree of grasp.

The success of the EDM in the last few minutes

Simply put, network marketing is the use of network means of enterprise product marketing just, compared with traditional marketing, it is not only through direct contact to facilitate the transaction, enterprises can also through the site construction, website promotion and website sales details, so that potential customers from more side to understand the enterprise, to increase the opportunities of enterprises. Therefore, to truly understand the enterprise network marketing, it is necessary to understand the enterprise through the network Marketing product sales, the real help of the details of the transaction is "hidden" in this process.

EDM Marketing (Emai Direct Marketing), that is, email as a means of communication database marketing, is the most commonly used promotional practices. There are many relatives and friends in foreign Zhang Manager, the monthly pay for the international long-distance really many. One morning opened the mailbox, a title called "International long-distance, you have not used Internet TV?" Email immediately attracted his interest, so he quickly opened the mail to see: Unlike the general production of rough mail ads, the message is beautifully designed, which clearly lists the use of fixed-line telephone and internet TV, the comparison of tariffs, He found that to the United States also only need 0.8 yuan per minute, Echocardiography, Zhang Manager electric shock opened the Web phone card website. His first feeling is: This is a good bargain to do the site, the product page lists a variety of vendors developed network phone cards, and with detailed features, face value, promotional prices and cost savings instructions, next to the network phone card software download and trial account.

He selected the Netcom and Tietong telephone card to try it, feel good, now decided to buy. He chose to buy Netcom's network phone card, then put it in the shopping cart and left a contact number. Only a few minutes later, Zhang Manager received the website customer service Miss phone. Mr. Zhang asked about the details of the network calling card and payment method, the customer service Miss Professional answer to make Zhang manager feel very good, so he through the online bank to buy a 100-dollar net telephone card.

Since then, Mr. Zhang often received ads on the website, especially when the account bill is about to spend, the website always provide the latest phone card promotions in time, so that Zhang manager can recharge in time. Therefore, Zhang Manager also logically become the website's loyal customers. And all this, is the website through Zhang Manager to submit orders left by the information, calculate its consumption cycle and realize the occasional follow-up product marketing.

Obviously, this website uses EDM marketing in marketing. But this kind of mail is usually treated as spam by customers, and they set up a compelling email theme for the mail and an exquisite EDM primer for customers to click on. The key, however, was that the old client submitted a few minutes after because the network phone card is a virtual product, this product is easy to make customers insecure, the site can successfully retain Zhang manager of the customer, mainly the customer service miss the phone to let him understand the professional nature of the site, and this critical few minutes, In fact, to ensure that the site then the manager of the accurate follow-up marketing. EDM is a seemingly active but passive marketing approach, therefore, in the customer's opinion when the "anti-guest for Living" is the focus, which means that the standard customer service is the "secret" of EDM success.

Website marketing closer to "localization"

An American electrical appliance manufacturer's product needs to be randomly configured with a compact disc, which, in order to save costs, is looking to invest in inexpensive Chinese manufacturing. So the company's buyer opened Google search disc manufacturers, the habit of losing the "manufacture DVD" "The two key words." He found that one of the two keywords in both the same time, so the point went in and found that the speed is very fast, with the opening of the domestic web site is no different. Of course, he opened the company station in Hangzhou, but it was so slow that he was impatient when the site showed only a portion of the content.

Open the selected site, the site of the European-American style of design to pull into the American customer's psychological distance. Product picture settings are neat, with a detailed description, including the size of the CD-ROM specifications, sizes, the minimum number of production each time, the escort way to leave a clear introduction, which let the previous opening of the site by a variety of floating ads and flash display "fatigue bombing" customers feel very comfortable. The American customer quickly clicks on the "Order" button to enter the online order, and in the "other questions" to enter the manufacturer's willingness to contact him quickly, after writing, he was worried about not getting a timely response, and then appended an email file. He did not expect that in the afternoon, the CD manufacturer's business staff on MSN to greet him. Through a few days of MSN and mail details of the conversation, the customer placed an order. Now, the American customer has formed a long-term partnership with the firm.

On the surface, the CD-ROM network promotion and other enterprises are not different: build corporate websites and do promotion. And he fought for this client, precisely because they have perfected some details in two links: because the company will customer in Europe and America, so the enterprise set up a Chinese version and English version of the website, the English version is the reference to the international design style, while the English version of the Web site hosted in the United States server, The advantage of this is that foreign customers in the visit, English web site will be opened quickly, at the same time, in the form of familiar customers find the products they want. Imagine that there is no English version of the Web site on the United States server, then his outcome is likely to be like other Chinese CD-ROM sites, customers give up access, naturally, and business missed. These customers are accustomed to using their "localized" move closer to the company's success is the "secret."

The three important links of enterprise network Marketing

These two real cases reflect the emphasis on the details of network marketing features. An enterprise network marketing pioneer once wrote: "The website construction is the foundation, the network promotion is the core, the customer service is the safeguard." "Concise Summary of the Enterprise Network marketing three major links."

Website Construction Link: "Want to quickly, put abroad." Refused to investigate, China's international broadband in total only 50G, but also need to pass the Great Firewall (GEW) filtration, which is foreign customers to open domestic Web site is the main reason for the slow speed. and choose to host the English version of the Web site to foreign servers, can improve the speed of opening the site. This is very necessary for the main business is foreign trade enterprises.

Corresponding to the relevant country's website style, let the enterprise website style according to target customer group and "localization". Exports to Europe and the United States of foreign trade companies, the English version of the website to be as far as possible in line with European and American design style, export Japan and South Korea's foreign trade companies, should adapt to the Japanese style. Respect your customers ' habits and be responsible for your customers.

Contact the site to be placed in the site's most eye-catching location, so that customers more convenient to find. HP's website, for example, puts 800 phone calls directly at the top of each page, with customers at a glance. Now, a lot of corporate web site into the first page will play a flash, after the dial to eject the "ENTER" button, customers enter the electrical shock products to find contact, often in the bottom of the copyright information part of the corner to see the "Contact" link, and even some of the website email is made into a picture format, The client had to check the letters. This kind of user experience extremely bad website, the ten customers are to be "frightened" to go, the network marketing undoubtedly short.

Website promotion: Manufacturers have used the production of the Search Engine optimization (SEO), the site invited a professional network marketing company to do the detailed analysis of product keywords, consider and simulate the customer's search habits and thinking, carefully screened a batch of keyword optimization, and are named in the Google home page. These product keywords for this disc has brought a lot of accurate traffic, which is the premise of getting online bill of lading. If your product keywords are on the back pages of Google search results, and don't even rank, it's very difficult to get foreign customers to find your site.

Customer Service Links: This is an easily overlooked service. Many enterprises spend a lot of money to do the promotion, but often in the customer has a preliminary intention to call inquiries, the enterprise but the customer bill of lading processing is very slow. You know, this is probably the last step in a single business. The enterprise in this aspect has a slight snub, can cause the huge loss, completes, may seize a long-term customer.