Securities companies to sell funds will be online: third-party sales organization or turn

After several requests for comments, the SFC formally issued the "http://www.aliyun.com/zixun/aggregation/38026.html" > Securities Investment Fund Sales organization through Third-party E-commerce platform to carry out the interim management of Business Regulations (hereinafter referred to as " Regulations ") and from the date of promulgation. This is one of the last documents signed by Mr Guo before leaving the SFC chairman.

Theoretically, this week, the fund company has been able to via various e-commerce platforms. However, "the first financial daily" learned that even the first to prepare Taobao, but also to the Securities and Futures Commission, and then with the fund to carry out the system docking, shop decoration and other work completed, the fund company Taobao shop is expected to officially open.

Industry insiders predict that the first batch of Taobao shop or opened in 5 June this year.

5 Requests for Comments

The fund company "electric Shock" is one of the progress that the Fund Department has been actively promoting in the past period. From the brewing to the official gate opening, the fund company through E-commerce Sales fund spent more than a year, during which the SFC has 5 times to solicit views of the industry.

The SFC's move is to increase sales channels to address the problem that the Fund's high cost of trailing commissions due to the excessive concentration of its sales channels in the banks. As to how the fund sales organizations develop their business through e-commerce platform, the SFC emphasizes on risk prevention and so on, and does not stipulate the specific business model.

"Regulation is more of a certain ductility, without the details of rules and regulations, leaving room for subsequent innovation." Zhou Xiaoming, chief market officer of Tianhong Fund, believes that this reflects the more enlightened attitude of the Fund department.

Tianhong Fund for E-commerce attitude has been more positive, it is likely to become the first batch of Taobao open the fund company.

The first securities company's Cat shop in the local certification authority after the record has begun to open the official business, although its approval process is simple, but given the appropriate management of investors, brokerage E-commerce has not been allowed to sell financial products, but mainly sales information and financial services. And the management regulation does not have the specific stipulation to the fund company sale product, all public offering product can sell through the electric dealer.

However, the fund company may be based on its own product characteristics and strategic positioning to focus on recommending a certain type of products. Zhou Xiaoming said that the third party's customer characteristics are ordinary groups, in view of the characteristics of such customers, should focus on the introduction of simple, clear fund products, such as the risk of income characteristics of a clear fixed income products.