Securities dealers are still "touch stone"

"For securities dealers, who first completed the relevant innovation process of E-commerce, who will be able to occupy a huge advantage in the future competition." "The head of a southern brokerage related business said. At present, each brokerage is in the effort to develop their own http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform, Brokerage online mall will be the industry's next area of contention."

"Our Capital Management department has been commissioned to carry out the construction of online mall, and widely solicit suggestions." "A large broker in Shenzhen said. However, after the interview, the reporter found that, taking into account the risks and capital investment problems, the brokerage still in the "stones."

In the field of E-commerce in the securities market competition, a group of brokerages have grabbed the first advantage. Among them, Guotai's online mall, has become a model of the dealers imitation and learning. In Guotai's online mall, financial products, like the general merchandise, even introduced the current hot group buying mode.

"The electronic commerce of the brokerage can be realized in three ways." "A broker in the south of the relevant business people said, one is currently part of the securities companies are doing to build their own E-commerce site, followed by Taobao, Tencent and other large network company to sell products on each other's platform, in addition, more capital brokers can even directly acquire Third-party e-commerce companies."

"There may even be an online securities company with no sales department in the future." said the person. It is noteworthy that some brokerages in cooperation with large electric companies, but it appears not positive.

"I have discussed this issue with industry peers, the key is Taobao such large electric dealers too strong." If the brokerage is now to seek cooperation, then Taobao such enterprises as organizers, may be in the sale of the proceeds of the squeeze brokerage. said the person in charge.

In its view, the broker must first set up their own web site, while maintaining a certain amount of customer stock, in order to negotiate with large electric dealers, have a certain bargaining chip. In addition, the General Electric business also does not have direct sales of financial products, brokers often can only link their own online mall to achieve docking.

According to the Economic report 21st century