Security it new business model of large data security value

With the security industry continues to grow and develop, the industry is showing an "it" trend, the advent of the 4G era, the civil security market development with the foundation, Security enterprise Transition Internet companies, government investment is expected to speed up, integrators usher in a new big and strong opportunities.

In recent years, it has been the most popular word in it field: large data, cloud computing, virtualization, cloud storage, cloud services, etc., almost throughout the information technology areas of product promotion, solutions and systems planning. With the development of Internet and IoT technology, the traditional home, security, commercial and other industries have joined together to form a new mode of "large data--access-terminal". At the same time, IT, things networking, home appliances and other industry manufacturers across the border into the security industry, and traditional security enterprises to compete.

Security industry with the rapid development of smart city and intelligent transportation, the rapid proliferation of mobile interconnection equipment, produced a large number of unstructured audio and video data, led to the storage, management, analysis and other applications. Facing the cloud era, industry tongren swarmed, blood boiling, whether it vendors, storage vendors, or solutions providers are not far behind, springing up in succession based on computing, storage, network and other multi-level virtualization data center solution, put a lot of resources, the introduction of cloud storage, cloud computing and other system products.

The era of security it has come

With the security industry continues to grow and develop, the industry is showing an "it" trend, the advent of the 4G era, the civil security market development with the foundation, Security enterprise Transition Internet companies, government investment is expected to speed up, integrators usher in a new big and strong opportunities.

Since 2003, with China Telecom to the "Integrated information service provider" to accelerate the transition, and China Telecom to the network video surveillance market good expectations, the global eye business in China Telecom within a large number of business in the rapid increase in the scale of investment increased by the geometric progression, so that ZTE, Huawei, Shanghai Bell A group of large communications product providers quickly intervene to make video surveillance this security business it speed is also greatly accelerated, interconnection is also facing more and more strong competition.

Video surveillance Business IT process, through about more than two years time "to point and face" radiation, anti-theft alarm equipment, intelligent transportation equipment, intelligent building products, information security products, such as security related business areas of rapid rise, based on IP Security networking methods continue to be popular, coupled with the market security requirements continue to dig and in-depth, The vast number of security manufacturers continue to explore research and development, more business opportunities are unearthed.

Under the impact of the information wave, people have now stepped into the Internet and cloud computing era, the entire security industry from product sales, platform construction gradually turned to system operations and data analysis, security industry it is inevitable trend. Security industry from a single product to system integration, from analog monitoring to network monitoring, from the closed system to large data, cloud platform, is not a simple video transmission, but involves data acquisition, communication, processing, feedback of the IT system solutions. At the product level, the storage, transmission and server technologies of the monitoring system platform depend more on it technology. The future based on large data processing to provide intelligent analysis also requires IT technology support.

Large data security business value is obvious

Security network based on the gradual popularization of security systems in the construction and application of the growing, security "it" becomes a trend. For security enterprises, to extend the industrial chain, to the upstream cloud storage, cloud computing expansion, at the same time to the downstream end product extension, the construction of a video monitoring platform based on a complete industrial chain, to meet the security it brings challenges and opportunities. 4G Network era, surveillance video can be achieved through the mobile terminal barrier-free transmission, so that the development of the civil market has a foundation. Large data analysis to open the monitoring of intelligent and security operations market, face recognition, data analysis and other functions gradually become the focus of attention. Under the new technical conditions, the security industry will be the birth of a new business model.

Today, the development of large data is in full swing, the application of large data is also gradually in-depth, the impact on the security industry is also huge, large data is rooted in the security industry, bloom value luster.

Large Data video architecture is a revolutionary technology, especially in real-time intelligent analysis and data mining, so that video surveillance from artificial sampling, progress to efficient early warning, after the analysis, the realization of intelligent information analysis, forecasting, video surveillance for the field of business to bring profound changes. The implementation of large data based video surveillance cloud services, so that the camera only through the Internet to connect the cloud of video surveillance hosting services, through rapid, intelligent analysis deployed in the cloud of large data, for small businesses, retail stores, restaurant hotels, such as real-time surveillance video and potential risk management, Can even provide a fee based on video content analysis reports, such as day-to-day customer number, average queue length, etc., to create a new business model.

For now, there are four ways to tap into the huge business value of large data: First, segment the customer base, and then tailor the action to each group; second, using large data to simulate reality, to explore new needs and increase the return on investment; third, to improve the sharing of large data in the relevant departments , improve the overall management chain and industrial chain input rate of return; four, innovation in business models, products and services.

With the above four levers, large data will play a great role in promoting market share, cost control, ROI and user experience. Among them, the profit is more obvious is the retail industry, through the transaction process, product use and purchase behavior of data analysis and mining, can in some cases through model simulation to determine the circumstances of the different variables of the highest return. According to McKinsey's estimate, if the retailer can give full play to the advantages of large data, its operating profit margins will have an annual growth of 60% space, productivity will achieve an average annual growth rate of 0.5% to 1%.

Cloud technology in security walking more and more wide

In recent years, cloud computing has almost become a collection of all the current hot technologies. Cloud technology in the security industry's application is not less heat, and large data dancing in the field of security, and with the development of intelligent city construction, cloud technology in the security industry application is step by step, the huge amount of security monitoring information data storage and sharing need to use the cloud this platform to achieve, Cloud by virtue of its own advantages in the field of security increasingly prominent.

Although the IT community has some different views on the relationship between big data and cloud computing, the overall view is that the two are complementary. Large data from the enterprise's core business competitiveness closer, cloud computing is a model of providing value, it is a business model is a technical model, so that enterprises can be more efficient to build infrastructure, more flexible application infrastructure, including large data and other applications, can better run.

The concept of cloud was first born in the Internet industry, in recent years, with its own development and cross-industry application impact more and more, the concept of cloud has been expanded, cloud computing, cloud storage, cloud security, cloud planning and so on have emerged. Cloud Security in the security field is the embodiment of cloud storage, cloud monitoring, cloud sharing, the concept of these Yunan is fundamentally based on the internet of things to the cloud technology and security monitoring system combined with the application. Specific security areas is video surveillance, access control, mobile phone network anti-theft alarm, GPS positioning technology combined to work together, through intelligent identification, positioning and tracking alarm and Information communication security protection to achieve visual intelligent monitoring management.

Technology, security it into depth, cloud computing, large data, mobile interconnection will profoundly change the security industry. At present, cloud storage has not been widely used in the construction of Intelligent city, just the data gathered, and did not do a lot of analysis of data processing, these details of the problem, but also to be resolved, for personal privacy issues need to create a private cloud, for the entire peace city needs a common cloud to solve data sharing problems. Cloud storage technology in the field of security applications there is a large amount of data, network bandwidth problems, so cloud technology in the field of security needs further development and technological innovation.

Mobile-end marketing brings new business opportunities

The rapid development of mobile Internet and intelligent terminals today, the extension of security is also expanding, in addition to the derivation of mobile terminals based video surveillance business, its marketing model is also with the tide of business-to-business embrace mobile internet.

With the internet and the popularity of smart devices such as mobile phones and tablets, today's mobile internet has become a hot field, we see more and more individuals, service providers have tried and dug mobile internet This "gold", in order to find in the future fierce market share a cup of soup. Moreover, today's mobile internet is becoming the third wave of technology development, and the mobile Internet in the exploratory phase still faces many problems, such as the lack of clarity of business models, technical limitations and the fact that fewer successful cases are present. But we see the trend of the future development of mobile interconnection has been clear, in the new wave of mobile internet, who can seize this opportunity, who will inevitably in the future market win. This shows that security is a strong insight of the wise.

From 2011 onwards, the security industry mobile end of concern is rising. The interest from the original PC end, computer access, ran to the mobile internet above, ran to the phone.

There are agencies through the survey Baidu Mobile terminal app and PC side of the Web page on "Allison New too announced to buy days surplus lung 51% shares" This news, analysis showed on the app on the day many times was reprinted, forwarding, and on the PC end only one piece of news. So important news that everyone is not on the PC side of the Internet, are only placed on the phone, this is the change in reading habits, not everyone is not concerned about security, because the focus of attention, the way to focus on the mobile phone, we are lazy to watch the news on the PC, are placed in the mobile phone app, micro-ring for multiple forwarding. This phenomenon deserves our attention, business marketing, communication mode is also changing, must pay attention to mobile internet migration. Especially involved in civil security market, smart home market enterprises, must pay attention to the development of mobile Internet, with the times.

As the most popular social tool of the past two years, micro-letter is a free application that Tencent launched in 2011 to provide instant messaging services for intelligent terminals, and currently has a data count of 600 million users. It has become an essential part of people's lives to share the forwarding information through the micro-trust circle and subscribe to the public to get the latest information. At present, based on micro-letter applications have been taxis, financial management, shopping, payment and so on. Just imagine, will monitor the alarm to do micro-letter up, if there are visitors to visit, in the micro-letter can authorize guests to open the door, this is the application of mobile security. This not only in the security at the same time improve the convenience, but also to the security enterprises brought a new business model.

At present, many security companies have begun to build on the mobile side of the end user app, which is the way of embracing the mobile Internet, based on the value of the customer generated by this way, is the feedback to many practitioners. Mobile Internet is bound to bring great business opportunities for security, promote the rapid development of security industry.

E-commerce platform for the civil security market big line convenience

Through the electric business platform or may produce the direct sales model. When the manufacturer's product maturity reached a certain level, the choice of direct sales model, the profit space to give the user, so can drive a part of the market, but this depends on the manufacturer's energy and resources.

The development of E-commerce is the general trend, Hai Kang Wei as the homeopathy, launched the Hai Kang Electric, positioning in the home and shops and other end users to facilitate the experience of shopping platforms and online service platform. Hai Kang Granville as not only to provide hardware products, but also strive to create a micro-video service Portal "Video 7" to provide a richer value-added services. and the electric business and traditional channels should be cooperative relations, Hai Kang Wei as to the traditional dealers to take encouragement, support measures, serious concern about the interests of dealers, actively explore the line under the link of the way, as far as possible to combine the advantages of the two, give full play to the role of the market. For the channel business, the overall or opportunities outweigh the difficulties.

In the electric business, security enterprises can also choose to cooperate with a number of electrical companies, such as Taobao Cat, Jingdong, Amazon, and explore a unique way of marketing, that is, visual marketing and emotional marketing. In the competitive market must do differentiated marketing, facing the civilian security market, security companies must undergo adequate market research, product, price, promotion strategy and so on to grasp, establish a distinct image, the establishment of brand differentiation and personalized core competitive advantage, and no longer only from the price point of view to attract customers.

Concluding

HD Video Surveillance System integration, customization features, and the advantages of some IT companies are very consistent, Huawei, ZTE and other enterprises through the software platform, as well as with operators bundled and so quickly cut into the security market and achieved good market performance. From the provincial security Engineering enterprise Directory is not difficult to find, in recent years it enterprises to enter the security market pace more and more quickly, some developed provinces, more than 60% of the engineering companies from the IT industry, these enterprises have a strong system integration capabilities, familiar with the network system, the quality of employees, learning ability, After the fight of IT industry, the high profit margin of the security market is delighted, and the traditional security enterprises because of dependence on interpersonal relationships, talent and technology accumulation is weak, after the end of the era of profiteering, most of them do not adapt to the current market competition situation and chose to exit.