See Hishop, Shopex, Deer Electric network distribution Service Market

Source: Internet
Author: User
Keywords Network distribution sales king electric dealer solution can

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Taobao platform as the largest online shopping platform, has always been the trend of the development of the wind vane, according to the survey agency data shows that from 2009 on the line of the August 2011 Taobao distribution platform monthly turnover amounted to 600 million yuan, The number of suppliers has reached more than 79,000, the number of distributors has reached more than 1.3 million, the peak value of more than 54 million yuan. By comparing data over the past two years, the researchers found that the network distribution pattern was exploding.

China's E-commerce Research Center, published in August 2012, reported that as of June 2012, China's business-to-business E-commerce market transactions reached 2.95 trillion, an increase of 13%. At the same time, the Ministry of Commerce issued the "E-commerce" Twelve-Five "plan", is expected by 2015, E-commerce turnover will exceed 18 trillion yuan. Among them, the size of business-to-business transactions is over 15 trillion yuan, accounting for 83.3% of total turnover.

Various data show that the development of electric business has entered the era of network distribution, as a third-party provider of the survival of the electric business industry has also changed, switching to network distribution services market, the previous years distribution software, distribution solutions are few, and now it is springing everywhere. Large and small service providers have launched their own network distribution products, a time network distribution service market surging. Still, but a little attention will not be difficult to find, in this no gun battle in the market, not so much is a deer, rather than the Hishop and Shopex two big electric service giants in the hegemony of the battle.

Market positioning Hishop Better

Shopex domestic old electric business software and service providers, in recent years, especially in the past 2009 years, began to take a diversified development route, its own many product lines, multi-line Qi.

Hishop domestic well-known electronic business software and services established enterprises, and shopex diversity of development, they go small and beautiful route, the market positioning in the network distribution, its products, services to network distribution as the leading, and the first in the industry will be the distribution function to join its open shop products. From the market positioning, hishop more focused on the network distribution service market than Shopex.

Distribution Products

In 2009 Hishop and Shopex successively launched their own distribution products-easy distribution and distribution of the king.

Shopex distribution Wang--for business-to-business Business Network distribution management system, to help users quickly build online sales platform to achieve online distribution, distribution, product wholesale, easy to solve the problem of investment shop. After nearly three years of development, both sides of their products have done a lot of optimization and functional improvement, now the distribution King has upgraded to the second generation of products, and released last month, Distribution King 2.1, and this update is mainly aimed at the platform's carrying capacity of the adjustment, is the business whether it is group buying, seconds kill, a good deal of sudden surge in traffic, With Shopex solid platform can still ensure the distribution King 2.1 orderly operation.

Hishop Easy Distribution--for the B2B2C Business Network distribution management system, to help users quickly build a network distribution and retail business model of online sales platform, to achieve zero-run, chain franchise, product sales and other business, to solve the merchant merchants shop problems. Coincidentally, after the distribution of the king released the 2.1 version soon, Hishop also launched the easy distribution of 2.0 1 version, two great you sing my debut, the market hegemony is increasingly fierce competition. And the easy distribution of the update in addition to the bearing capacity, through Taobao way to do the adjustment, but also easy distribution and Hishop's back-end operation and management system for integration and docking, to achieve the front-end operation of electric dealers back-end management integration.

Differentiated marketing of homogeneous products

The homogeneity of the product is inevitable in all industries, electric business Service industry is no exception, easy distribution and distribution of the king in the overall function is the absolute homogeneity of products, the same can be a key shop Taobao, development Taobao, Pat the distribution of the king, as well as the distribution of goods management, order management. and social marketing. The difference between the two is that the details are better. such as the distribution of the king can be visualized editing template, easy distribution can be a key replacement template, both have SEO function, easy distribution can not only set up shop SEO, but also for articles, columns, shops, merchandise set keywords, etc., for search engine optimization.

And in the distribution mode of the product, Hishop distribution is more shopex than the distribution Solomon said, the biggest advantage is that easy distribution not only has the distribution of the king to expand the capacity of many platform distributors, but also the first domestic primary station + sub-station distribution mode, this business model can quickly the line of the chain to join the model moved online. will be the Entity store franchise system in the network perfect deduction, for business to expand distribution channels opened a new channel.

In addition to the product itself in the functional details of the difference, two products differentiated marketing is also very obvious.

With the increasing demand of the electric business Enterprise, the third party service provider of the electronic commerce has already provided the software service time only, today's easy distribution is also not 2009 years ago, the simple distribution software, but a network of electrical business enterprises to distribute the overall solution, including from the platform to build, decoration and other basic services to the distribution of goods management, Distributor management, distribution channel optimization, marketing program settings, and then to online payment, online customer service solutions, and back-end operations management ERP delivery, while the Hishop officials learned that the recent easy distribution will also join the network promotion solutions to help enterprises recruit more distributors.

and distribution Wang in the network distribution overall solution is slightly inadequate, the services provided by the enterprise more emphasis on the platform for infrastructure and maintenance. Although there are references to enterprise-class solutions in the VIP service of the Distributor, the details of what is contained in the scheme are unknown.

In addition, as a paid product, Hishop easy distribution and Shopex distribution Wang's marketing strategy is also a very different style. The cost of easy distribution is more transparent, the price and service details are publicized on its official website, and the distribution King is to allow customers to contact online customer service to get quotes details, from the point of view of the service provider, to take this approach to the intention of the customer control more strong, generally in contact with customer service to get quotes, will let you submit contact information. However, from the perspective of enterprises, so the transparency of the operation of their consumption is far less than the public on the official Internet, but also increase the number of companies to understand the details of the threshold.

Look at the overall situation although shopex in the electric business service industry is now the leading, the distribution King attached to the Shopex brand advantage in the network distribution service market also occupy a lot of market share. But in the niche market for network distribution services, Hishop seems to have an advantage because of focus. It remains to be seen whether the dominant position of the network distribution Service market is winner.

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