See how Facebook's 4 brands manage their wildly sought-after FB home page

READ: Before the popularity of social media, some brands have become famous in this area, and fans are not unreasonable in their pursuit of these brands on Twitter, Facebook and other social networks. Obviously, these brands have a way of success that we cannot learn.

Any social media manager would dream of having millions of listeners. We often fantasize about the wonderful scene: Thousands of fans are enthusiastically commenting, praising, and sharing our "gods", and we just have to watch our fans multiply.

Well, for some "lucky" brands, dreams have come true.

Long before the popularity of social media, some brands have become famous in this area, and fans have been justified in their pursuit of these brands on Twitter, Facebook and other social networks. Obviously, these brands have a way of success that we cannot learn. The following four brands are typical of the large and sophisticated social media strategies that the authors have seen:

Red Bull: 26.3 million Facebook fans

Main points of stealing master:

1. Simplicity is the kingly way to raise fans;

2. Strong content can pave the way for creating a distinctive lifestyle brand

From the Red Bull's performance on Facebook, the popular energy drink brand has been created as a unique living side

Brand. So what is a lifestyle brand?

Red Bull is no longer synonymous with 8 ounces of adrenaline. Liking Red Bull in some particular social circles means you like to challenge the limits. Red Bull can do this partly thanks to the successful development of more than 26 million Facebook fans.

What is it that makes Red Bull's fans rise so fast? The answer is simple: content!

One of the smartest ways Red Bull has been in the past few years is to make "Red Bull blackboard"--an electronic magazine that reports all kinds of extreme sports. What's more, the public

Red Bull uses a variety of sponsorship and collaboration to get relevant content, and maintains a good correlation between the content and the brand. These content lets the Red Bull brand image and the brand influence is popular, you may feel the Red Bull brand to convey the information through the video, but the Red Bull company does not need each time to hold their product to hang in front of the consumer. Division's video. Red Bull consumers in these films are doing a variety of bold attempts, there is riding a bicycle leap, there is a jump from the high down, as well as the driver of all kinds of vehicle impact speed. However, you will never find a consumer drinking Red Bull shot.

When you have strong content to support, your Facebook gives fans a reason to "return" and a reason not to block you out.

With a quick look at Red Bull's Facebook page, you'll notice that the Red Bull brand publishes two updates a day (occasionally three times). Usually once in the morning, once in the afternoon. Red Bull's Facebook update has a strong feature: simplicity.

Take a look at the Red Bull. Several recent very successful posts on the homepage (data as of February 8 23:30)

January 19

Form: Photo Release
Caption: Stretch (lay it all out).
Response: 9662 likes, 746 times share, 648 reviews

January 21
Form: Extreme Sports Video
Caption: Hey, that's great (yes, that ' s pretty dope)
Response: 8502 likes, 2,917 times share, 448 reviews

January 22
Form: Extreme Sports Video
Caption: Pat Moore this time it's true (Pat Moore gets Real)
Response: 5980 likes, 1294 times share, 251 reviews

There are a lot of examples on the homepage of Red Bull that are straightforward, straightforward, conversational, and, most important, concise.

One of the important effects of simplicity on these Facebook updates – and the secret marketers have long known – is to keep viewers hoping to see more. When they want to see more content, they will bash, comment, like, and forward.

Translator Note: The level of translation is purely amateur, but also hope understanding. From the English point of view, I think the Red Bull three update is not only concise, and very strong, and Red Bull itself to support the extreme sports brand image is very consistent. To achieve this is not easy, or how do we often see many enterprises micro-blog 140 words Chinese can not finish it? ]

Coca-Cola-what can we learn from 38.3 million fans

Let the fans take over your brand

Not every brand can present a lively and interesting background story in social media like Coca-Cola: When you first visit the company's Facebook page, you will see a story that will make you feel good at any time:

A long time ago, a young man named Dusty, trying to search for Coca-Cola's homepage on Facebook, was surprised to find that Coca-Cola did not have a Facebook homepage. Dusty brainwave, with the help of his friend Michael, found a perfect picture of Coca-Cola and created the homepage. And what happened later was the history of all people.

The "history" here refers to the fact that the two characters in the story later did join Coca-Cola and run the Facebook homepage. It's not a "Slumdog Millionaire" legend, but it's fascinating.

Three years later, the idea of "fans are God" still supports the homepage's operation. If you look at Coca-Cola's homepage, you'll find it hard to find the Coca-Cola Company's "Official voice". It's not that the company doesn't release updates, they're basically updated one to two times a day. But if you have 38 million fans and you allow them to leave a message on your homepage, they will help you "take over" the work on the homepage. You have to click on an earlier update several times before you can find a Coca-Cola official update.

As a result, Coca-Cola has its own "virtual shrine" on Facebook.

Thousands of fans are here to express their love of Coca-Cola and to publish photos of them enjoying the Coca-Cola product. This frenzy of popularity can only occur spontaneously in your brand community. If your Facebook homepage is a platform for consumers to submit complaints on a regular basis, it won't work as a "lost language" brand. And if your fans (like Coca-Cola) will give you a lot of praise, as the brand itself can enjoy the "silent wins sound."

Victoria's secret: 17.3 million fans and Oreo: 24.5 million fans

Stealing points: Showing off your capital

Of the 10 most popular Facebook brands, none of the two are amorites than the Oreo and lingerie secrets of selling cookies. But in the social media strategy, these two brands are surprisingly similar.

Leo's greatest asset is its delicious cookies. And Victoria's secret is to show off their globally renowned sexy supermodel. All two brands advertise their best assets on their homepage with great fanfare-the results can be imagined to be successful. These two brands have very high post sharing and participation (sharing is important to the brand because your fans ' friends will see your message on their Facebook, which is an important way to raise fans) but why they can get so many forwards.

We use January 23 for example, the two brands each use a picture, for their fans to provide easy to share and enjoy content.

Oreo picture is a very cute little girl through Skype and her father to share Oreo cookies and milk. The caption is simple: "Special moments are always worth sharing." Does high technology help you share such moments with your loved ones? "In this case, the images shared by Leo are a powerful chord for fans, and the number of forwards can prove it," he said.

Victoria's Secret also knows its brand's fans. They are releasing a picture of Doutzen Kroes, a blessing for its model. More than 32,000 people clicked like, more than 1000 people forwarded the picture.

What we should learn from these two examples is that a brand that wants to be successful in social media should try to understand the needs and psychology of its fans and ask yourself why these fans are willing to make a public connection to their brand.

For the fans of Oreo, those who are happy to share the dessert experience will naturally be nostalgic for the Oreo cookies. For Victoria's Secret, their fans come from female consumers who use the brand's products and men who "covet" Angel models.

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Translator: Lexie Liang