See how Haier's washing machine attracts the smartest "creators"

One of the important features of the internet age is the "user experience". Millet through a large number of rice noodles to achieve a "fan economy", music also through cost-effective television products attract "cock silk Group" attention. After the mobile phone, TV frequently released Internet products, traditional white goods also began their internet thinking pace. A few days ago, Haier washing machine launched the "Wisdom of the Big Bang to create God quickly" activities, is a typical attraction "create" fan resources examples. Activities through the PC-side and mobile-end platform in the global recruitment, designed to solve the problem of washing machine 30 years of "two pollution." Around how to solve the problem of the washing machine bucket dirty, creators by uploading an illustrated solution, on the Internet to conduct the first round of "confrontation", and ultimately the selection of four sets of programs by netizens were selected to the line, through the Haier creators leading, overseas expert guidance, these creators to create their own hands, the "creative" into "Sample machine." It is based on such a line under the linkage activities, Haier washing machine not only "made" to solve two pollution of the washing machine, but also gathered a group of the most core of the creation of "fans." Dirty bucket carefully, as the world's first brand of washing machine for 5 consecutive years, with the world's top five research and development centers, the number of scientific and technological personnel is too numerous, this time to spend great efforts to attract young "creators" of the intention? The author believes that this is Haier washing machine a global layout, the intention to use the Internet thinking to achieve enterprises and employees, users, partners, the formation of the cooperation of the ecological circle, and the largest feature of the biosphere is: open. How does the physical group open? One is the opening of people, the other is the opening of resources. Haier washing machine from the "creation of God" activities, it attracts users, creators, industry experts, such as several major aspects of "people" attention and participation, but also brought from home appliances, physics, chemistry and other fields of a number of professional resources. To some extent, Haier's "creation of God" activity has built a small ecological circle, the creators of which is an important part. Haier washing machine based on a large user group, the creators, users really absorbed into their own platform, so that these creators in the platform to further improve their own plans to jointly build a customer ecological circle ... Perhaps this is the Haier washing machine to attract the "creators" of the real purpose, but also Haier washing machine can draw these smart people's "core magic weapon."