See how security defender 360 uses numbers to motivate users to behave?

Before I wrote a clever use of digital incentive http://www.aliyun.com/zixun/aggregation/8172.html "> User behavior of the article 4 clever use of" digital "incentive user behavior, and in the use of digital incentive users? Scenarios and user-led surprises in this article, the author mentions four types of websites or products that take digital guide design in user-led design: (1) shopping websites, such as group buying stations, they use numbers to create a scarcity impression and encourage the following; (2) system optimization software, such as 360 software, etc. The use of numbers to create psychological panic and use of pleasure; (3) Social networking sites, using digital reminders to satisfy users ' expectations; (4) ranking, using numbers to guide user selection.

Today I'll take security guard 360 as an example of how it uses numbers to cause user panic and use pleasure, in Security Defender 360, which uses four different ways

When should the computer be antivirus? When is it time to clean up the system? When is it time to optimize? And so on, most of the users can't figure it out, a lot of time is to wait until the computer out of the problem to do these things, and security guard 360 skillfully used percentile, we start from primary school, we know 60 is a pass, 100 points is a full score, and 70 is medium, 80 points 90 points is good, If your computer does not get a pass in the examination of 60 points, 360 in red font, the user will see the heart feel some panic, will immediately follow the instructions of 360 step-by-step. (My computer has a physical check-up every day, so it's very healthy, no less than 60 points)

I would like to ask everyone, how often to check a trojan? Perhaps a lot of people do not have such a habit, basically is a problem to find the answer, and 360 is a chance will remind you, such as how many days you do not have a computer checkup, the last scan time is how many days ago, and users generally like to have some red warning to eliminate. For example, 360 reminded me that I had not cleaned up the system for 7 days and I would have been very self-conscious about starting the scan button.

360 is a chance to boast of their own, as shown above, 360 in the system clean up, will boast of their own time 6 seconds, let users feel, in fact, cleaning the system does not need to spend how much time, so that users have a quick and convenient impression. This boast way Google search is the most used, every time the results of the search will tell the user to search the results of the sea and only took 0.16 seconds. It was time to boast of myself.

And the 360 most famous boast is to show the user the credit, for example, after a system cleanup, you will tell you how many disks saved for you, as shown in the picture above, although the current hard disk is very cheap, but users still care about their own disk size, and 360 is to seize the user this feature, Use the digital to save the disk directly display, one lets the user very has the sense of achievement, secondly lets the user to 360 produce the goodwill.

More exaggerated, 360 uses the concept of cumulative savings in disk space, allowing users to mistakenly think that these cleanup increases disk space.

And most let the user relish is 360 boot small assistant show this: your boot speed defeated more than 98% of the country's computer, so that users feel the daily use of 360 of the system cleaning, system optimization, physical examination, Trojan killing these things have not been wasted. And 360 in the use of numbers, the "next step" to carry out the action is placed in a very suitable position, so that users can involuntarily carry out the next step, these small details on the 360 is not very enumerated.

In fact, 360 has become a PC on the "App Store", I almost every software by 360 software Butler to download and install, and Amoy software This column is to add a lot of social characteristics, skillfully using Zane scoring form, so that the selection of software become very image, Perhaps I do not know a software in the end good, but can be through the user's rating and praise the number of times to probably see the popularity of the software.

Overall, 360 use of digital incentives to do the user behavior is very good, the original very abstract computer maintenance becomes simple and direct, for the number of users to motivate behavior, you are welcome to message and our exchange.

This article link: http://www.socialbeta.cn/articles/safe-360-motivating-consumer.html

Author: puting

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