See how the ring letter sells like a cloud service "IM communication function"

When it comes to IM communication, you may first think of the tools such as micro-letters, theology, Ishin, but in fact, IM communication is more widely used in other mobile applications, such as conferencing systems, collaboration tools, or other social platforms. These vertical applications, there will be the need for IM, but if the developer to do it, you may encounter a lot of pits, imagine, to ensure that millions of or even hundreds of millions of people instant communication smooth, safe, is not an easy thing.

So, there are entrepreneurs in this area to find the opportunity, like cloud computing service providers for the enterprise to provide storage, host and other basic functions, the ring letter instant Messaging cloud to the Third-party application of integration and customization similar to micro-letter chat, group and other IM basic functions.

The core of IM is communication technology, such as how to compress, noise and encrypt voice video, how to solve the network delay under high concurrency. Founder Liu Junyan said that customers need only to register a developer account with the ring letter, get a appkey, they can integrate the solution, the average integration time between 4 hours and 2 days. And for the application has been online, you can directly download the call Ring Letter API, and then the client integrated Ring letter SDK on it. If there are individual problems with the developer in the deployment, they will be placed directly in the Knowledge Base solution, and developers can ask questions in the community, or seek help from the customer base and online customer feedback.

To improve deployment efficiency, the ring letter has two designs: first, to provide developers with the bottom of the communication package, in the API interface concise premise, to ensure the power optimization and other interface performance; The second is that I ring the letter to the developers who have been doing the app experience accumulated written code all open source to the developer, including registered landing page, address book, history chat record , single chat group chat, etc., so that, according to the document of the webpage, third party can deploy the code directly according to the requirement.

However, for third-party apps, integration of IM functionality alone will not solve the problem-inconsistent UI and interaction between different apps, and a blunt invocation of IM functionality can affect the consistency of application operations. Therefore, in version 2.0, the ring letter makes the UI layer part independent, allowing the developer to fit in. Liu Junyan told Pingwest: "Now the UI base interface is generally more than 10, but each application level of the original code is not the same, so give it to the developer to modify or complete refactoring, can more effectively improve efficiency."

For example, a social games "micro Constellation" integrates the Ring letter SDK in its application and redefined the UI in less than 3 days. Chiung, the head of the Micro constellation, told Pingwest that if I did the cost of IM would be very high, and not too much energy. Especially when the user volume is large, the backend will have many problems. They feel that the current ring front front-end function is basically enough, but hope it will be able to open more backend function APIs to facilitate the application of developers to manage, for example, they want to have broadcast interface, can give users mass messages.

Liu Junyan responded that there are a variety of demand variants for broadcasting like multiple-person messages, some broadcast to all users, some pushed by groups, and even sending messages to designated users. Because such features have too many personalized options, they will not support it for the time being, because it will cause the interface to be too complex, and the ring letter currently supports universal and standard functionality.

As of June 1, the ring letter has received nearly 3,000 registered developers, with about 400 apps accessing their services. Will the client be concerned about privacy and security? Liu Junyan explains: "Customers can choose to store the chat record in the ring letter platform, but also in their own server." "Although all messaging is distributed through the server layer of the ring-letter platform, developer Chiung told Pingwest:" These message data hosting are not very meaningful to them in the ring letter. In addition, in the Ring letter mapping relationship is an ID, can not correspond to real users. ”

From the advent of Snapchat to Yo, IM applications are increasingly personalized, private and exotic, and Liu Junyan says they will also add new features in the future, such as real-time voice, video, Web im functional testing, and future additions to the post-burn, anonymous socializing, These features are designed to allow third-party apps to quickly find their own location outside of the Super app.

At present, the ring letter uses the revenue model, when the developer application of the online number of more than 5000 people, in 1 million people, each person charged 4 cents, 1 million people above, according to the scale of price reduction fee. The future may offer value-added services such as excess storage, custom functionality, and technical support. If the future customer base is large, and cloud host, cloud storage and other third-party cooperation, there will be better bargaining power.