See Korea Portal/Search engine how to do E-commerce Portal

There is a "http://www.aliyun.com/zixun/aggregation/8510.html" >it manager of the World editor want to write about shopping search Parity topic, I talked to chat, her view is NetEase and GG began to do shopping search parity, This is very NB, the result was I hit a meal. In my opinion, NetEase/gg do this of course to the whole industry benefit, but more is amateurs or card bit, at most on the homepage put a chain access mouth, and did not vigorously put their traffic guide to the shopping site, just so, at least at present can not give the shopping site too much help. They are not strong in investment and technology, yes, even the technology invincible GG in the United States do shopping search parity is not particularly successful. During the Korean business trip during the study of E-commerce, found that the Korean portal to the flow of shopping sites to contribute really big, everywhere is not the entrance to the shopping site. (Korea is the portal to do search engines, the first portal Naver is also the first search engine, GG No market share), this and I wrote a few months ago, "Baidu do Consumer-to-consumer, not as the entrance of the" idea of the same. In this introduction how Korea Portal is to help the shopping site diversion and share with you, but also hope that Baidu and the portal to the reference, I believe this will certainly become the future of the winning way.

First look at the Korean Portal home page layout, online shopping display area is standard, the following is the four major Korean portals and the first community (Naver;duam;nate;yahoo;cyworld):

NAVER: The big banner of the home page is the advertisement of the Interpark, and the bottom right is the online shopping display area (CPC)

DAUM: The top right-hand corner of the home has its own dnshop of the link, banner is gmarket ads, on the right is very obvious online shopping display area (CPC)

NATE: The big banner of home page is the Consumer-to-consumer 11ST advertisement of the brother website, the bottom right is the net buys the commodity display area, also specially has a 11ST area (CPC)

YAHOO: The banner on the left and right of the home page is the Consumer-to-consumer gmarket advertisement, the logo next to the search button shows the product of one a day today, a daily is the one that sells only a strange and cheap commodity everyday, which is very interesting, with an independent IP over 100,000 per day, It seems that Yahoo contributed a lot of traffic, the lower right is the online shopping display area (CPC)

The point is this: it seems today is a long ugly pot:

CYWORLD: In Korea, the equivalent of our happy net, the home page of the Big banner is a brother website Consumer-to-consumer 11ST ads, the lower right corner is also a shopping display area (CPC)

The search results page of the South Korean search engine is sorted by news/content/discussion/shopping, for example, the search for "Nikon D60" in these portals will present:

Naver search results in the first 6 of the 4 are shopping websites: 11ST; Nikon official shop; Gmarket and Lotte (SEM), below is the entrance to D60 parity

Duam search results in the first 8 of the 5 are shopping sites: 11st;dnshop;gmarket and Auction, the right and the auction logo; text chain and commodity entrance (SEM)

Nate's search results first of course to his brother website 11ST, followed by Consumer-to-consumer auction and Gmarket, the following is the new World, GS eshop and Interpark entrance (SEM), Cyworld and Nate belong to SK, Search for the direct use of Nate

Yahoo's top three results Consumer-to-consumer Auction;gmarket and 11ST, below are Auction;gmarket;interpark and Rakuten's entrances, and the AUCTION logo on the right; text chains and commodity portals (SEM)

Click on the product display in the search results to enter the comparison page of each portal:

Naver Merchandise page in the upper right corner of the small logo directly linked to the GS eshop topic page, on the right is a few shopping site ads and vouchers (CPS)

Finally look at several portals of the parity channel, the comparison channel is the standard Korean portal channel, traffic is not small, and the channel page style and shopping site similar to the homepage:

This is just the tip of the iceberg, can see the Korean portal/search on the shopping site's quality shopping flow "entrance" role, but also because the shopping site are portals/search the big gold, through the effect of marketing to the portal/search to bring a high income, so much to show the opportunity to reveal, This is the ultimate mutual promotion of the way.