See "Looking for your Sister" burst red: Marketing into products

Today, "Looking for Your Sister" successfully reached the top of the app Store China free Application list, if not because of "Plant vs Zombies" for the first time, its summit date may be in advance, according to official sources, the release of the game has been in the world to obtain tens of millions of users! Landing on Weibo, you can see users everywhere to share their "find your Sister" experience, and in my own office, colleagues have been immersed in the "Find Your Sister" happy.

There is no two in the limelight! So why is "looking for your sister" so hot?

Some people say "looking for your sister" is because the game is easy to play with a simple playing sex, some people say is the game style grounding gas son, and some people say because the game has a good name. However, as a marketer, I naturally from the perspective of marketing to do some reading, in my opinion, "looking for your Sister" in product design ingenious integration of social attributes is the important reason for its success.

First of all, "looking for your sister" in the product close to the user.

The name does not have to say, anyone hears this game for the first time, the first attention must be it from the network popular language product name "Find Your Sister", not only in the name, this content is filled with a variety of online popular language games in the style is also a very spoof culture, whether it is "Sister Feng", "Four Ye" or "cake brother" Will let the player feel cordial, can say that is these network popular culture joins, greatly draws close the game and the Netizen's distance. This is called "improve the Close degree" in psychology, the advantage that enhances close degree is to be able to cause the emotion of the user greatly to resonate, and once the emotion resonates, the user produces the powerful behavior power, this behavior, is to recommend the game to own friend. I observed the "Looking for your sister" from the Forum to micro-Bo hot track, players actively through their own social chain of communication, it is the game's hot source of power.

Second, "Find Your Sister" in the game into the social properties.

"Looking for your sister" of the red burst makes me think last year has a same hot game "you draw I guess", can say "looking for your Sister" and "you draw I guess" there is similar to the wonderful, both are very good in the game into the social properties, "Looking for your Sister" English name is "find something", and "you draw I guess" the " Draw something "is similar. In "You draw Me guess", users need to play with friends, in the "Find Your Sister", users can also be very convenient to invite friends PK, which makes many users can't wait to recommend the game to their friends. In addition, many of the achievements in the game also require users to share the game scores to Weibo or in the App Store to evaluate the game to get, the effect of this is obvious, in the App Store, users of the "Find Your sister," the number of comments close to 130,000, to know "plant war zombie" only 10,000 comments, and in micro-blog, "Find Your Sister" is boarded a hot topic list.

On the one hand, through the game style closer to the user's distance, improve the user's transmission power, on the other hand, through the game into the social communication properties, open the user's communication channel. Are these two aspects not the most important content of our social media marketing? Can say, "Find your Sister" successful marketing into the product!

Of course, the decision to "find your sister" the most important reason for the success of the game is very high, so, because the success of the product and in the spread of the advantages of very easy to trigger a good word-of-mouth spread effect. So, "Find your Sister," the promotion team is very easy to ignite a spark, you can wait for its development as prairie. But the team of "looking for your sister" is clearly not just content in marketing to ignite a spark, they are also "adding fuel"! Have you not noticed that the news of a man who has been on the front page of every major media since he has been playing "looking for your Sister" for a while?