See Love Apartment Zeng how to play star Micro community

One months after the introduction of the micro-community, a media friend asked me last night, how is the micro community? , looking at a large number of public numbers have been connected, the friend naturally want to understand the situation. In fact, I want to tell him that my super world has so far no access, has been silent. Words to the mouth, stop saying. My public account does not have a custom menu, and there is no topic to discuss. The earliest media from the community of Black dragon old thieves also encountered a similar situation: just released when the volume of traffic soared, now empty, micro-community present emptiness lonely cold situation, the reason, or no entrance. The micro-community needs two keys: the portal and the topic entrance so that you can find the micro-community to go in. If you don't have a shallow portal like a menu, it's very difficult to get a link through the user's reply keyword or to add a hyperlink in the article. This dramatically increases the threshold for users to enter. The community is fun and appealing, but the user is powerless. The topic is to get people into the community, there are words. Active benign interaction, normalization of discussion, need to operate. BBS adopted the crowdsourcing mode of operation, in the micro-community temporarily difficult to replicate, each micro-community is equivalent to a private space, micro-community owners are moderators. Therefore, the micro-community owners need to devote a certain amount of energy to carry out operational work, such as garbage information clean-up, user questions reply, post screening and so on. In view of the present product form of the micro-community, it is necessary to have two key points, such as entrance and topic, in order to establish effective micro-community. The micro-letter, which opened the custom menu request for a subscription number in the early days, provided such a portal. Who is the most suitable for the community? From the data, the star's fan communication community is a very typical scene. Chenhe Micro-Community popular behind: micro-letter Operation + Topic Rich + operational enthusiasm the current most popular micro-community is chenhe. With the "Love Apartment 4" hit, Zeng actor Chenhe also established the image of the best man, his public number of the community not a few days, visits will be more than 320,000 times, resulting in more than 48,000 topics, chenhe in the micro-Community post received 13,307 replies. The show's four episodes topped 220 million times, with the entire network watching users break through 60 million, plus a TV audience that could have more than 100 million viewers. Even so, the 3.24 million visit was a very impressive number, with the highest volume of visits in the first one months of the micro-community only more than 200,000. Why is Chenhe's micro-community so hot? First, the micro-credit public account operation has been very successful. The Chenhe, with the support of Bazaar Entertainment, has established a micro-letter interactive platform. Micro-world, is chenhe in micro-letter personal site, which has chenhe, the news, radio, photo and Other level two pages, Chenhe Radio is some of his voice and video content. Compared to the Chen in the Micro-signal page content richer fun, integrated into more ubiquitous interaction. Playful features, in addition to the star's appeal, Chenhe's public account has millions of fans, Chenhe himself has been trained to use micro-letter and fan interactionHabit, fans often go over his public account. At this time, the public account to add an interactive community menu, to the community, access issues have been solved. Second, around the star and love Apartment 4 topics rich. The community needs a topic and needs YANZHIYOUWU. The star community has never lacked this, because there is no shortage of topics around a star. Star gossip, dynamic, wearing, works, are fans can be around the topic of communication. If the stars are personally involved, occasionally speaking, there is no doubt that the whole community atmosphere will be driven. Looking at Chenhe's micro-community, we can find that many of the topics discussed are the next episode prediction, plot discussion, the characters in the drama discussion, as well as the extension of the youth, love, family sentiment. Finally, Chenhe and his team, Bazaar Entertainment to the micro-community enough attention to the operation of the mind. If a community does not have the owner, no specialized manpower to operate, seminars fragmented, advertising will overflow. will be boring, will be disordered. Chenhe's micro-community, in addition to a special operation, highly popular chenhe I am very interested in micro-community, many times in the micro-community interaction with fans, let everyone come to the community to play. Several days of active push voice, push signature, push text, several times to recommend micro-community fans. Chenhe in record Happy Camp site, want to talk with fans, in its public number sent a voice: ... I will continue to read your messages in the interactive community. After this voice broadcast, Chenhe's micro-community post volume of dozens of posts per second explosive growth, hot, but also make chenhe in the micro-community posts seconds sink. Chenhe happened to be interested in technology products, temporarily acting as a micro-Community product Manager, feedback a lot of product needs. Through Bazaar Entertainment and micro-community communication, sing product team for the Chenhe emergency online labeling function, to chenhe posts to increase the Chenhe to the label, follow-up may also achieve a number of sticky stickers, the essence, hot, and other needs. Chenhe or will become a micro-faith male God? Before Chenhe, and the dish head helped Chen develop the micro-trust platform has been a great success and received a lot of attention. Chen adopt the form of membership, to collect membership fees to fans, there is a rumor that the income of 7 million a day. Spend 168 become the annual membership, you can see Chen's photo, books, music, etc., can be posted to the discussion area, you can enjoy some privileges, different levels of members corresponding to different privileges. As with Chen, Chenhe has a professional operating team behind the microblogging service: Bazaar Entertainment. According to the team, they have not yet planned to commercialize their followers in micro-letters. Whether it's a membership fee or a form of advertising. Micro-signal, including micro-community, more is used as a natural communication with fans of the club, fans here to interact, fans and chenhe here to interact, we mingle. Therefore, Chenhe does not have the privilege, but treats the fan equally, and is willing to use the new media platform to interact with the fan. This in exchange for fans of the super interactive enthusiasm. Chenhe so much attention to the micro-community, behind the Bazaar Entertainment, sing micro-community two teams operating support, technical support, plus he himself is a new star, accelerate the fun of aSex, has the opportunity to become the micro-faith of the male God, just like the micro-blogging achievement topic Queen Chen Yao. Not everyone is chenhe, there are team support, there are portals, there are topics, there are operations that can make your micro-community people angry. If you want to be hot, have millions of visits, only stars or some popular activities have such appeal. Therefore, I think that the community is to have a custom menu such a portal, your audience has a common topic, or have common interests (such as watercress), and you have the energy to operate. The star, the large public number, the media public number is very suitable. Micro-letter recently open subscription number of the custom menu permissions, including these types, just solve the import problem; According to close to sing micro-community official industry insiders revealed that the micro-community and mobile phone QQ cooperation, the entrance issue will be resolved, the year after the decision. Are you ready to take the community?