See Search engine rankings from page titles with parentheses

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Often see like 58, fair and other large classification information station, the title is added parentheses, at the beginning I always think that with parentheses is simply to increase the number of users clicks, why say so! Analyze from the perspective of the user experience (except, of course, that users like us who specialize in SEO optimization may not be able to choose this):

1, more intuitive, ordinary users such as entering Baidu search for information they want, of course, will input relevant keywords, such as "KFC coupon" The word search out you can see the following screenshot:

When you are a regular user, which do you choose? I think a lot of users do not choose the top ranking more before the exam, but choose the parentheses below this bar! This is the intuitive more appealing to the user eye to click on it, resulting in more traffic than expected, this just captures some of the user's heart to do a little experience, Not all can be successful, the user is not a robot after all, they have their own experience feeling, plug first into the feeling is not the information he wants, the second, third or more times after will not be clicked.

Why do I say the title plus parentheses will affect the search engine rankings? This is yesterday in sorting out the Yellow pages of the keyword when I found a random search, but this is just guessing can not be completely correct, I like it, I found that write out to share, and hope that more conditional friends can be a practical data to prove or overturn this conjecture. Look at the following keyword search:

2, plug let you search the Yellow pages in the word: "Beijing packaging" you will find the following screenshot:

Display the results of the number: Baidu, find relevant pages about 1,520,000 in the first 10 pages did not find a ranking. Look at me another search results are as follows screenshot: Show search results: Baidu, find the relevant page about 1,310,000 rankings in the first (except the bidding link)

Don't you know we found the problem? Look at the number of pages included, the first case is 1,520.000, the number of 1,310,000 is not very large, but the ranking is so big difference, the latter use parentheses as a keyword search, Of course, the general user will not use parentheses and keyword search information, here I just did a small test this search, but it is not difficult to see the search engine or the bar bracket as a key word of a participle in which, the bar bracket as a long tail keyword segmentation ranking. So I think adding parentheses can increase the number of user clicks for the first time, not necessarily friendly to search engines.

We recommend that you use parentheses such as the title, you must be aware of your content can retain users, so the user experience point of view to analyze. Do the content I think you will succeed.