See SEO rankings and user experience from 360 "off-shelf events" who is more important

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, February 6, the 2012 Chinese Traditional Lantern Festival, on this day, 360 again become the focus of the Internet. The reason is 360 company's several products: 360 mobile phone defender, 360 messages, 360 browser HD, 360 battery doctor, 360 security backup, 360 group purchase HD suddenly by the Apple App Store all the shelves. According to industry sources, Apple will regularly focus on the attack on the app store infringement and cottage applications, processing methods for data zero, but rarely a company's entire range of products under the shelf. The 360APP app "off the shelf" is one of the toughest penalties in Apple's App store. And the protagonist of the event is the domestic well-known Internet company 360, so become the industry and netizens hot discussion topic.

360 of its products were off the shelves, insiders speculate that the most likely reason is because some products have taken an improper way to "brush the ticket", improve the rankings. But before the app store in the application of this kind of behavior punishment is the most severe is only the ranking data was cleared, and did not have all the products were the next frame so serious punishment. Therefore, many people doubt whether it is because 3,601 straight in the emphasis on "cloud services", may be some of the background module in the cloud Open, by Apple suspected theft and disclosure of user privacy, if there is a real disclosure of user privacy to steal user personal data, for the company has always stressed the user experience of Apple, All the way down the punishment is also taken for granted.

In response to the 360 wireless apps under the Apple App Store shelves, 360 today in the microblog released a public message that the incident originated from 360 parts of the product was brushed, after the Apple survey, 360 of the products will be in the next 48 hours to 72 hours in the shelves. 360 also stated in its response that its vigorous promotion of mobile phone guards were brush a large number of bad comments, suspected competitors, and sword refers to Tencent, Jinshan, said not to believe Tencent, Jinshan rumors of the spread of the matter, thus also triggered 360, Tencent, Jinshan three new round of "war". Apple also issued a statement today warning developers not to violate the application rankings, or will be blocked. According to Apple Insider, a developer at the Apple Forum said in Sunday, "There is an ad network that assures me that only a small amount of money will be paid (5000 dollars) to allow my application rankings to go to 25 applications." The ad network says that of the 25 free apps in Apple's App Store, 8 apps are the apps they're promoting. "Some media believe that the warning given by Apple is a direct response to this situation." and ADMIN5 Webmaster Network editors Think, this week comes as Apple has stepped up its efforts to clean up its illegal applications, while the foreign application of "swipe" behavior is mostly concentrated on some individual developers and small websites and companies, 360 as a well-known large internet companies, its products at this time was found in the "Brush ticket" behavior, is likely to be a typical case of Apple's crackdown on deterrent, warning other companies and developers against such behavior.

Looking at the domestic SEO from the "down-shelf event"

The "next event" of the 360 series of products can also be understood as a conflict of differences between the Internet environment of China and America in some ways. In the domestic Internet, whether it is mobile phone applications, or website search rankings, there are all kinds of artificial manipulation of the "Brush Ticket" event, it also spawned a set of relying on the brush reputation, brush rank profit-making industry chain, some internet large companies to manipulate products and site rankings of the event is not uncommon. In the United States under the Internet environment, relative to the domestic Internet more pragmatic and innovative, "brush the ticket" and other acts, although repeated occurrence, but the relevant measures are also very strict regulation. It is easy to see from Apple's respect for the user experience cleanup applications. Believe that in some domestic Android application sites and applications to download the client, many companies have "brush ranking" behavior.

From the "shelf event" is not difficult to bring some inspiration and warning site seo. At present, the domestic personal webmaster experienced the early brutal growth, because of policy and entrepreneurial environment changes, the original way of development is not suitable for the current trend. Policies brought about by the relevant renovation also let personal webmaster, small and medium-sized website loss. Although the individual stationmaster is in the transformation period after the experience renovation, seeks the bigger transformation and the breakthrough seeks the higher development. But there are still a lot of webmasters in the difficult to profit too impetuous state, especially the site SEO, many webmaster will be SEO on the site operation of the first, in order to rank and outside the chain, through a variety of cheating and plagiarism, false original content to deceive search engines. Although this method has a certain effect in the short term, but it is difficult to continue for a long time, even if it can be done for a long time, it is difficult to bring the target users to improve the traffic rate. Seemingly considerable traffic under the site does not get the content of the shot and services will be difficult to improve competitiveness.

"When you develop an excellent application, you certainly want everyone to know," Apple said in a notice to comply with the guidelines on Third-party Software Marketing Services (adhering to guidelines on Third-party Marketing service). However, when promoting applications, you should not use the service that promotes or guarantees you access to the top ranking of the App Store. Even if you are not personally involved in manipulating the App Store rankings or user reviews, hiring such services can still cause you to lose the ' Apple developer Program ' membership. "Seo also so, webmaster do station, all want to have a lot of traffic and show to the user, but in the promotion and optimization, it is likely to use some improper way to increase the ranks of the chain outside." But Stationmaster has thought, black hat seo, false original, collect surface effect is remarkable, once be discovered by search engine cheat behavior, its punishment also can let you suffer bigger loss, and have lucky psychology, many stationmaster still unavoidable be punished. Hair outside the chain is also so, simple plagiarism or modify false original, contribute to A5, Chinaz, such as webmaster platform, the probability is very low. Apple's success from the user experience and the user needs of respect, and strive to its own products and services to achieve the ultimate, followed by a variety of marketing tools. Webmaster do station is not so, A5 SEO diagnosis has also suggested that the establishment in the user experience ranking more can play a role.

Some people will say, the domestic Internet development is very late environment special, big development under the bubble phenomenon is serious, no matter is the pioneering stationmaster or the big company, all is comparatively quick success, all imitates mainly, is difficult to be born the American Facebook,twitter type innovation. Yet innovation cannot happen in a vacuum. Only a healthy and orderly internet environment can burst into innovation, whether it is the Internet large companies, or personal webmaster, should start from the self, more respect for users will have better development. (Text/triumphantly)

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