See video sharing website Status quo, copyright is king

Because of the previous focus on video-type sites, blog post categories, there is a separate "podcast observation" this category. Suddenly found himself a long time did not write video articles, the last time to write the end of 08, more than 1 years elapsed, and then to see the status of video web site.

The remnant is king.

07, because responsible for the promotion of a video search engine, with a lot of video sites have dealt with, set up a more in-depth relationship of cooperation. At that time I was mainly and Alexa ranked 1000 within the video site to cooperate, that is, the so-called has the flow of well-known brands of video sites, and now look at the previous cooperation of the video site is what the status quo.

The world changes, the original cooperation of the video site, now some domain names have not opened (TVIX), and some although alive, but the site has not been as big as before, hanging some messy ads live (mofile). Some will be merged (CCTV to merge Storm audio and video?) , some curves listed (don't know cool 6 calculate), of course, there are a few still stable in the video category of the first Legion.

Video Force

From 2005 to 2010, video sharing site after 4-5 years of Flushing, eliminated a lot of video sites, but also took out a lot of new forces. All of these forces have a common feature, and they all have a strong website background. such as Thunder look, CCTV, Sohu HD, have joined the ranks of online video on demand, as well as Baidu video is about to join this online video sharing family. With the addition of some giants, the market pattern of video websites is basically stereotyped. But this year to do video site, the real core competitiveness is what.

Core Competencies

With the increase of Internet speed, the improvement of users ' taste, the change of national policy, the core competitiveness of video website is also changing. Used to do video sites, as long as video playback speed, video content rich comprehensive, full-featured (full screen, fast-forward, etc.), and then hit the money advertising can attract a lot of users. But not now, because some good video content is not you want to broadcast on the broadcast, the user is not only the pursuit of speed, the picture quality requirements are increasingly high. So now it is mainly "film and television copyright and High-definition Video", the former is to ensure rich and wonderful video content, the latter to ensure the user experience.

The pursuit of quality

HD video for most video sites is not too high technical threshold, but most high-definition video sites, users need to install a plugin, which is a very large threshold. Because many users are lazy, too troublesome, unwilling to install the client or plug-in. Thunder to see the HD video is because there is thunder download this has been very popular client advantages, reducing the threshold of users, only in the last 2 years of rapid development. Youku also early launched the video client "I Cool", through "I cool" in the Youku download video is also very convenient. Remember the original want to download video sharing site, but also have to think of a variety of methods, now a lot of video sites, are directly open to download the interface, greater convenience for users.

Copyright is king

Last but not the most important is the copyright issue, with the national policy, the audio-visual video copyright management, more and more strict. Even some video sites have directly shielded these popular movie and TV play keyword search. Perhaps at that time, some netizens can also through some BT website to download, now the BT site is almost closed, if there is no video site to provide online playback, may also only return to the Primitive society era, money to buy pirated watch.

Conversely, if a video site, with a certain number of popular TV series online exclusive playback rights or premiere rights, the popularity of the site to help how much. For example, the mode of the hit theatre, in 2009, "My Head of my Regiment" in Youku premiere, and then this film and television play Channel to become a new favorite media, each video site has launched a hit theater, theme theater. Youku's "dwelling" broadcast more than 90 million times. Copyright Marketing promotes the process of legalization, and the issue of copyright becomes the focus of competition. Thus also visible the importance of copyright, some popular TV series if the exclusive, or become one of the premiere, the popularity is very obvious. Users want to watch the TV show online, and eventually they will find it here.

Before the video site because of the copyright issue a big fight, especially before the Youku because of copyright issues, has been Sohu, cool 6 and other sites to kill. After a period of silence, Youku responded today and saw the relevant reports on the Internet, Youku as the first company to join the China Copyright Association's Internet Copyright Work Committee. At the same time Youku announced the launch of the copyright management system, shielding infringing content (should be included in the video of infringing content, can not upload it), and said that will be in 2010 copyright purchase to reach an unprecedented scale (wait and see), I believe that in the future on the Youku more good video, I do not have to go everywhere looking.

Video sites of mutual supervision of copyright issues, mutual promotion, for those who like to watch video online, ordinary users will not care about how the video site competition, as long as you can see more video on the line. Spend video website money, watch the video we love to watch, how wonderful things ah.

Mouchangqing (mcq0544) Stay

2010-1-20

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com (reprint please keep)