Seeking common ground: Discussion on the homepage design of Enterprise Station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hi, I'm Liang Lei, user experience and page design is closely related, can be said that page design is a very important part of the user experience, however, many sites did not dig deeply into the page design can bring to users what, especially now the internet plagiarism is widespread, can be interested in the user is often what page design style unique, or a website with strong interactivity. Imitation is possible, but can not blindly copied, directly copy, paste on the OK. Enterprise Station page design is the same, do the site when the direct copy of the site template, and then slightly modified even if completed. So how to design the Enterprise Station page? I think for the same industry site template, we can follow the principle of "common ground for differences", first look at the corporate station popular home design sketches:

The above is the author of the painting of the Enterprise Station homepage design sketch, above also said the Enterprise station template similarity is very large, because most templates are copied to copy, originally plagiarism is a very normal thing, but too much plagiarism, almost all is the same. Site operators only understand the user, for the sake of users, research user habits. This only makes the website has the goal and the pertinence, the enterprise station also is so, the author summarizes the Enterprise station homepage design essential Several plates: the product classification category, the news information, the product demonstration, the enterprise introduction, the on-line consultation service and so on. Which of these plates must be retained? The most important content of the enterprise station must be the product, so the product plate must be displayed on the homepage, in addition to the product Category list and the online consulting service must be retained.

Consider the question, "Why do users visit an enterprise station?" is actually very simple, users mainly need two kinds of services, the first is really want to buy products, the second is to consult about how to use the product. Many enterprises have installed the online chat program, but some of the enterprise station display way a bit so that visitors can not tolerate, the typical like medical stations, non-stop pop-up online consultation prompts the box, the station every page has, deep fear users can not see. In fact, such a window will make users very disgusted, so it is recommended in the home page obvious location to place a few online consultation, can be customer service QQ number, or telephone number and so on. In order to facilitate users to inquire about the products they want to know, the site is best to have a search function, as far as I know: many enterprises station to save this function. Talk about the details of the product display, how can you make your users better understand the product? The most common thing is to display the product through the product picture and the description text two kinds of carrier. Therefore, attention to product picture size, clarity and other details, descriptive text as far as possible easy to understand.

Can be sure that the same industry is the Enterprise station has a reference value, but can not be exactly the same, we must highlight the characteristics of their products or services, so as to better establish corporate image. The official microblogging and the official QQ group, these two plates many enterprise stations are not added, microblogging and QQ group can increase the interaction between enterprises and users, while Micro Bo and QQ Group is also a good promotion platform, the two ways to promote the cost of investment is lower, register a Weibo account, apply for a QQ number. In the face of competitors, how can you let users choose you and abandon their opponents? For the enterprise station, we compete is the product and service, product design needs to take into account the user, product after-sales service also have to let the user satisfaction. From now on the general situation of the Enterprise station look, the first thing to do is to design a page that can attract users, otherwise there is traffic, users will not stay for how long, page design and the content of the site as important as the page design can reflect the temperament of the product and corporate image, so much talk today, I am the old boy SEO studio Liang Lei, welcome everyone to add my QQ exchange. It's a lot of crap.

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