Seeking the law of Internet product planning from the wisdom of the only product

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Speaking of Chinese electric Power quotient's demon stock, I think everybody's first reaction is only the product will. One relies on the pattern of selling for three consecutive quarters of profit, but the product itself is not the epitome of China's electricity business. Today, the Chinese electric business is a capital, fight channel, spell endurance of the times, in such a large environment only products will not be moved by the outside world, and slow to do their own business, do not burn money, do not expand, the only product will be the success of their own wisdom.

In fact, only the product will have a certain risk of this model, but now the market environment and opportunities to create the only product will be unique advantages, have this advantage only will be able to achieve their immediate development and long-term layout. And now the Internet is an interchange of the times, a product behind the success must have their own operational wisdom, although the industry is different, but the product of the good genes are able to learn, although in the real estate network industry development, but from the micro-letter, Alipay and other products of the development and relevance of more or less learned the first layout after the profit, First function after the flow of strategic steps, which for their entire career development is very helpful. In other words, then the unique model of the product will have any revelation to us as the webmaster of the Internet?

I think one, that is to do the opposite, this does not mean you are maverick, others do what you do not do, and others to do, this is not wisdom, this is only the characteristics of the rash. The success of the product will be in the sober judgment of the situation and the form of self. At that time, the electric business industry are desperately burning money, not only there are guests and jingdong such giants, there is a shop, Xintai, such as second-line commodity licensing, everyone's mind by default only to burn money to marketing, only marketing can increase the user. But this pattern causes many enterprises to lose the development opportunity, but the goods will be different, only products will never have done in the enclosure horse racing things, as for the construction of logistics in the early period did not go to do, but will be part of the logistics business to the third party, their focus on doing products, do quality, because the brand special selling mode has its own a bit, also has its own shortcomings, the low interest rate is a soft rib, only products will be in the early efforts to lay a good foundation, improve their channel advantages, will be up to 25% of gross profit margin, which is very rare in the industry, this wisdom is worth our learning. In the industry towards a vicious cycle of development, adhere to their own brand value and direction unmoved, this is the key. For the real estate network everywhere in the infiltration of the practice, do you have a deep feeling? Bazhong Real Estate site long encountered this kind of things, the ultimate consequence is to follow the industry and gradually lose their direction of development.

Second, the only product will know how to protect themselves and the interests of the cooperation manufacturers, it has already been said that special selling is a particular mode of operation, in principle, depending on a brand is not done, and a certain brand in order to protect their brand value will not frequently sell low-priced products, then this requires only three points, One is to have enough attractive source to attract users to buy, the second is to find enough cooperation vendors, three will participate in the sale of products as much as possible. In this way of thinking to see the operation of the only products, you will find that only goods will be able to complete, one day a time, daily Online update 20~30 brand, in the creation of a sense of brand scarcity at the same time, to maintain a high rate of sold out, but also comprehensive consideration of the completion of the cycle and coverage of various stations, to minimize the logistics distribution costs and return Only the product will be responsible for this attitude just imagine who can be long-term past to do, as for some of the real estate network AdSense frequent advertising, deliberately elevated the site to visit IP, blindly charged member value-added fees, in the end, regardless of registered members of the job search process, we really should think about.

Third, the need for a variety of differentiated development opportunities, there have been people like the only goods with a number of luxury group purchase sites to compare, of which the two still have the essence of the difference, only goods will be a special sale of the site, its brand type and level is more abundant, not only limited to a category of luxury goods, And it's using the least exposure opportunity to sell to partners, and as I said before, only the goods will be able to use their understanding of consumers to complete a large number of tail goods sales, so froing, cooperation chain is completed, the only product will become a number of brand name of the first place. But the only thing will not be from the beginning of the trend towards luxury, there is also only to do a luxurious channel, just as a supplement, because the market does not need the luxury of low-cost sales, and the luxury is not needed, only the product is familiar with this point, in addition, the only product will continue to increase their business form, such as increasing the local branch station ( Increase the brand area exposure frequency, according to the regional climate to carry out the transfer of goods, expansion category (into 3C home appliances, home, beauty makeup and other fields), a moderate increase in special sales schedule (such as evening special sale) and so on, enrich their own at the same time to complete the flow of the biggest change

Only the success of the product is not accidental, there are a lot of persistence and intelligence factors, for the real estate or other industries have a lot of inspiration, do the product itself, not to be outside the influence, not blind expansion, respect for opponents and their own interests, the product will be stabilized after the basis of the next plan, seemingly insipid is actually the most secure development of the road , at least I think so. Above from http://www.0827fdc.com/Bazhong Real Estate Network, reproduced please indicate the author's original link, thank you.