Segmentation and integration of the business industry

One of the biggest advantages of e-commerce relative to http://www.aliyun.com/zixun/aggregation/7858.html "> traditional retailing mode is that it breaks the limit of limited shelf space, realizes the long tail of product, A comprehensive shopping platform its products are much richer than the line of a large supermarket, one-stop shopping has naturally become a large number of large-scale enterprise development strategic objectives; According to the experience of E-commerce development in the United States, the entire online retail consumption accounted for about 10% of the total social consumption, of which the consumer accounted for 90%, Consumer-to-consumer accounted for 10%, while China's current online retail consumption accounted for only 3% of the whole social goods retail, so huge market space naturally attracted a large number of enterprises to join the ranks of consumers.

2010 online retail business increased to 15,800, an increase of 58.6%, far higher than other industries, and in this high-speed growth in addition to the rapid growth of sales also appeared a new feature-product segmentation, market segmentation and platform integration; in the entire consumer industry, Jingdong Mall a single big, Occupy over 32% of the market share, as a product started by 3C Products, Jingdong Mall in recent years has also been enriching its product line, to the integrated category Online mall transformation, but with large-scale integrated e-commerce enterprises to market erosion, small enterprises to compete with them become more and more difficult, so product segmentation, The trend of market segmentation is becoming more and more obvious small enterprises to use their expertise in a consumer goods industry, and gradually establish their own in this area of brand image and market position, through more professional and personalized service to consumers to bring a better shopping experience, the advantage of adopting this strategy is that the operating risk is small, the market competition degree is weak , but the growth space of the enterprise is very big, the product subdivision is the effective means of the small enterprise or the new entry enterprise and the comprehensive class platform competition;

The development of electronic commerce relies on the development of information technology and logistics, on the one hand, the development speed of domestic logistics industry lags far behind the development of electronic commerce, which brings great pressure to the delivery of enterprise. On the other hand, as a new strategic industry, e-commerce has been paid great attention by local governments, Various local support policies emerge endlessly, which gives a lot of small e-commerce enterprises based on small areas to bring the development opportunity, they use preferential policies in price, service and large-scale integrated shopping platform to compete, to some extent, improve the logistics lag on the development of E-commerce obstacles, And as personalization gradually becomes the trend of development, small business enterprises can gradually change to this area, the opportunity cost is very small, low risk, through positioning in a specific consumer groups, providing professional services, greatly improve the consumer's shopping stickiness and loyalty, to promote the performance of the enterprise year to the good.

In Product segmentation and market segmentation at the same time, the platform is also gradually to achieve complementary advantages, mutual integration, especially in Dangdang, Jingdong Mall, such as large-scale enterprises, such as the open platform, small e-commerce enterprises can use these platforms higher clicks to improve the exposure rate of goods, establish brand image.

More refined products and markets in the future will continue to nibble on the market share of large-scale integrated shopping platform, but will not threaten its market position, and the platform through interactive cooperation between the two can achieve complementary advantages and win.