Seize the position and create the brand image

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A lot of people ask, what is the first major task for a company to do well? Some people say to have a good product, there is a good product is certain, but the beginning to give their own enterprise positioning, an accurate positioning to the enterprise to point out a clear direction of development, so as to facilitate the building of corporate brand.

For our corporate website is no exception, the same need to give the site a very accurate positioning, so that users know at the first glance, your site is the most they need. In fact, many times when users choose the site, they are a lot of time to see the site's location. In the site promotion and optimization of the same situation, they will be based on the style of the site to choose the site.

Site positioning is not to be large, to the full, is to be accurate, according to their own target users to formulate. We look at, the national scope or the global scope of the site is a handful, but for many stationmaster, often go into the all-inclusive of the misunderstanding. In fact, a site as long as a small area of the first, as long as there is a certain number of user groups, so that there will be a certain amount of active users to support the operation of the site. Just imagine, for a Shenzhen users, is Shenzhen Fu Hua Chinese and Western Medicine Hospital good or Beijing Hua du hospital good? In the same case, Shenzhen users will naturally choose to land www.fh.16.cn, and abandoned the Beijing hospital.

The Chinese name and domain name of the website is also very important. Because the site is well positioned, the appropriate domain name is often left little, sometimes only 1-2 can be used. Because easy to remember domain names and catchy Chinese names can attract users and retain users, the site's brand building also has great benefits. In addition, for search engines, pinyin domain name algorithm has a certain collection rules, even if the meaning of the content of the site "Pinyin + digital" domain name is often more than meaningless domain name in the search engine rankings more than before, choose a good site with the operation of the appropriate domain name will bring more traffic and users to your site, This is also a number of sites to change the name of the important reason.

In fact, to create a good brand image, whether it is a big field, or a small category, brand positioning for the first, only good positioning, can really make the brand positioning as the user's eyes in the first!