Seizing the debris time--the opportunity of China Mobile interconnection

Mobile phone in People's daily life is an essential tool, almost one or even several, which achieved the mobile phone penetration rate. And it's even more important that we have a lot of spare time to be enriched in the daily routine and in our sleep, such as the time of the bus, the time before bedtime, and so on. Based on the above two prerequisites, just created today's hot mobile internet industry.

Of course, it is necessary to point out that although China's mobile internet industry and even the world's mobile interconnection industry now looks very good, but it is still in the initial stage of development, the shortcomings are very obvious, and this point, for the upcoming entry into the industry entrepreneurs have brought unlimited opportunities.

The first part, the characteristics of China Mobile Internet development

One, the market is growing

According to Dcci China Mobile Internet Market Observation report, 2011 China Mobile internet market size reached 31.1 billion, compared with 2010 growth of 97.31%, 2012 will continue to grow fast, to 73.77 billion. The data shows that the mobile internet market is another gold mine. And with the development of commercial economy, the traditional Internet market has obviously stagnated, as mentioned earlier, mobile Internet has a high penetration rate, the use of simple, close to the user and many other characteristics, and mobile internet market such as the vigorous growth of weeds.

Second, mobile internet access to many

As mentioned above, the mobile internet penetration rate is high, the use of simple, very close to the user, so many enterprises in the game, instant messaging, tools and other aspects of continuous efforts. According to incomplete statistics, the current mobile internet business forms are as follows: Game classes, such as Scrabble block, fishing talent, such as, entertainment applications, such as repeatedly look at, tools, such as Iciba, 360 mobile phone butler, QQ address Book, Web clients, such as sending a carry-on, the United States Network, a shop, instant messaging, such as the MO, micro-letter and so on.

Third, the consciousness of innovation is poor, homogeneity is serious

China Mobile Internet is hot, but we through the analysis of the major applications of mobile Internet products can be found, the same type of products, a slot machine applications in the Baidu App store incredibly reached hundreds of many, most of them will be a little makeover, in essence, or similar. Like the popular "Angry Birds" of the previous period, there are nearly hundreds of or even thousands homogeneous applications in the country.

Four, product single, play single

Although there are as many as millions of mobile internet products in the domestic mobile internet market, single from the product design and application of the point of view, the universal existence of a single design, play a single feature, such as a bubble blowing games, only involves letting users blow bubbles, and then exploded, and then there is no, Similar products such as Microsoft's Jigsaw, such as game users will not play for how long, because the lack of continuous user development system, users can not form a continuous stimulation, so users will slowly fade out of this application.

Part II: China Mobile Internet development Opportunities

From the above analysis inferred that we are not difficult to draw some conclusions, is the mobile internet industry is a very worthy of everyone to enter the industry, and as long as grasp the characteristics of mobile internet to make a breakthrough, you can get rich harvest. So what can we do to gain access to the mobile internet industry?

1, product focus on interaction

According to the above described, China Mobile Internet industry, although the number of people doing more products, but not innovation, many are repetitive and repetitive, no characteristics. Therefore, mobile Internet new entrants may wish to spend more time on project design and try to be different from others.

For example, some time ago, when communicating with friends, I mentioned a weather application, download reached millions of, carefully read the application, in the weather to add voice broadcast function, add user to make skin function, add comments and other interactive functions, plus excellent UI, this application has done a relatively high download volume.

The same weather to do a lot of applications, but many applications are only at a superficial level of the user weather broadcast, this will not attract the user's active participation, not to reach the user-driven works, will let the whole product loss of soul.

According to Maslow's hierarchy of needs, people are eager to communicate, eager to obtain recognition, therefore, we in the process of product design, we should pay more attention to the user's participation, that is, we should be the product itself as a user performance stage, so that users can perform personalized performance on this stage, This product is designed to have the soul of products, can do have a lot of love, otherwise, is not to do a lot of people like.

I have studied the applications in several big stores, such as a slot machine application, why hundreds of thousands of the same products, the most only more than 1 million of the download volume? Why do most only tens of thousands of downloads? I also carefully played, is the more blunt interface, and then the machine to allow users to participate, Does not let the user give an emotional breakthrough, the user will buy? Why would someone need to be mistaken? That is an emotional export, if all do not admit the mistake, it will be broken, the mobile application if not to the user emotional export, users do not want to use is this truth. Everyone remember: Users are afraid of loneliness, do not pay attention to the user's application will not be used. Therefore, I think that this application download even 0 is very reasonable.

2, the products pay more attention to the needs of users

I have in many articles on the concept of cross marketing, when it comes to a product, if it is a single service for users, then users will not be very loyal, will change at any time. We can see this in terms of everyday shopping, I can buy carved washing powder, can also buy jig stains, because these things only give me a name, in the name of this premise I can exchange, in this premise, the user is no loyalty to say.

At the same time I also said in the article, to provide users with more than two kinds of services to form a cross marketing, this will allow users to develop loyalty. The same reason, why just listed in the weather application to join the comments and change skin, users to share and other settings? This is in the cross marketing, so that users in the context of multiple demand satisfaction of product formation loyalty, and let the user self-driven, a wide range of Word-of-mouth publicity.

By applying this theory, you can think of why in the payment application will have to change the avatar setting, why there will be the application of payment, why there are mobile phone recharge settings, the purpose is very simple, the formation of cross marketing, so that users more convenient, then users will be more use of the application you provide.

3. Cross-border products

In the first two sections, I talked about the two key points of interactive engagement and cross-selling, and then there is a product-thinking crossover. The so-called Cross-border, is a number of completely different products to the combination of users to form a new stimulation and experience, so that users in the new experience to improve their balance.

For example, you can embed promotional applications in games. This point I saw a shop, as well as the United States and many other applications, are basically the PC side of the things copied to the application, I can only say that you do not understand the product also do not understand the user. Before long chapter three crazy to find me, I said to his Taobao shop design an application, so that he can maximize the promotion of sales, did a simple case, did not tell him the specific design, and finally do not know what the situation.

The above is a solution to e-commerce. Then I would like to say that too many applications have not solved a problem, that is, the profit problem, we can try to more from the Cross-border this aspect to think about how the specific operation, I will not say.

Summary：

Okay, 7788 said so much, believe that people can understand how to do, do not understand the people are still in the smoke and mirrors, but there is no relationship, all things to think about it, think out the world is yours;