Select keywords According to your goal

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Website optimization details are important, remove content and outside the chain, some other factors enough to affect the trend of a site rankings, such as the structure of the site, keyword mining and layout, will affect the flow of a website and conversion rate, once a site to do 5000ip, but found that the site in addition to traffic can make their own surprise, The conversion rate is still in place, telephone consultation per day or with the previous no changes, through serious analysis of the source of the flow to find that the site jumped out of the rate greatly increased, because many of their own updated articles are not with the product of much relationship content, purely to update the site or traffic to do.

It is estimated that many friends have encountered this kind of situation, which is why we can not update some news articles in the Enterprise station, because these articles are of little value to a demanding user, they search for such words because they want to read a similar article and don't have much to buy. , read the article found that the site does not have some relevant articles, will choose to leave, which increased the site's bounce rate, such a flow for the site is only a flash, in order to make the site more effective, personally think that should be positioned first to their own goals, to be clear in the key words to choose this piece do know well.

First, the flow as the goal

If the website is purely for the purpose of advertising money, then we in the keyword selection, we should aim at those with the search quantity of words, first the relevant keywords to dig, and then through the brush selection, according to the level of flow to do an arrangement, and then according to some of their own site to filter.

A, according to the relevance of the site selection of keywords

Relevance is very important to a website, Google clearly pointed out that will be a number of irrelevant site penalties, if a site placed a large number of topics unrelated to the site, then the site will be greatly increased punishment probability, many webmaster like to put some hot news topics in their own website, such as Cang Jing Empty, Fengjie and other articles, with the theme out of tune. In fact, the choice of keywords is also the same truth, generally a keyword is related to their website theme, a glance can be identified.

B, according to the weight of the site to choose keywords

After all, there's a lot of competition for every hot keyword, our station is qualified to compete with others, in the selection of keywords on the same also to measure, their site in the end how much weight, the layout of the keywords also need to take this into account, because the keyword competitiveness is too large, we optimize the need for too much human and material resources, It's not going to be a ranking.

C, take the "first easy after difficult" strategy to optimize the key words

In website optimization, we will find that some users search in the keyword is not our optimization keyword, but those keyword daily search volume is very considerable, we can take the "first easy after difficult" strategy, these have ranked keyword optimization to a better position, then the resulting flow will be further enhanced, These keywords are through their own flow statistics and other tools to mine, relatively speaking, these ranked keywords for their site is more easily optimized words.

Second, the conversion rate as the goal

Do not blindly seek to do the site traffic, many companies have such a misunderstanding, that their site's primary goal is to increase the number of visits per day, there will be users naturally conversion rate, some to sell products to sell services site, not suitable for the goal to obtain traffic to optimize, once entered this misunderstanding, It is likely that the keyword selection will become messy, the entire site content and readability will be greatly reduced. Conversion rate as the target site in the choice of keywords should be from the following aspects:

A, the choice of high conversion rate of the main words

As a conversion rate for the target site, our focus is on the conversion rate of products, in the choice of keywords should also be placed in the user needs of the word above, the early goal of the keyword not too much, will be a few useful words to do up enough, later slowly excavation and expansion, Of course, this site to optimize the number of people and their own resources, for the General Enterprise station, can be optimized and stabilize those few high conversion rate of the key words is enough.

B, focus on conversion rather than flow

This point requires webmaster always remind themselves, their website is not for the flow and do, a lot of product station Webmaster is very depressed, because of their own site daily traffic only more than 10, others are thousands of tens of thousands of traffic, in fact, this type of site root others compete flow is meaningless, We have to make clear that the conversion rate of their own website is the focus, should be more focused on the conversion rate of the keyword above, rather than to improve the flow and disorderly content.

C, regional key words optimization attention points

For regional keywords, generally have the conversion of users are in their own side, than as a region, the same city, such as Changsha wedding photography, Changsha wedding photos Such keywords, but we found that many local users in the keyword search does not necessarily take the city name, may be directly search wedding photography, Wedding photos such as keywords, especially some of the more unpopular industry, we are in the optimization of the city-related words, but also to consider those without geographical names, so that the search in the user may be one of your effective customers.

On the selection of keywords, today for everyone to share to this side, in fact, do SEO more important or in the details of the treatment, the details to do good or bad to reflect the real level of SEO personnel. Article by www.yy987.com Network song Small series of original, reprint please add the link in the article, thank you for your cooperation.