Select the keyword, do a good job SEO first step

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Query in search engines are input keywords to carry out the search, so the keyword design is the whole site construction process, especially SEO optimization service process is the most basic, but also the most important link.

However, many web site construction in the process of choosing keywords have such a problem, so despite the pains, but the effect of SEO is often unsatisfactory. Here are some common misconceptions, I hope you can avoid.

(1) meaning too broad words: If you are the production of women's clothing manufacturers, perhaps you want to "ladies", "clothing" and so on as your key words, please take "clothing" to Google to try it, you will find that the search results incredibly for 5, 450, 000, want to stand out among so many competitors is difficult, on the contrary, In the "Short sleeve", "Long sleeve", "vest", "suspenders" and other such specific words of the search results are much less, so you have more opportunities in front of competitors. Therefore, according to your business or product categories, as far as possible to select specific words, use more accurate keywords, you can limit the possibility of conversion to your real customers visitors, so that in a relatively short period of time to show the effect of SEO services.

(2) Untested keywords: Many people in the election of the "best" after the key words, without the test will be hastily submitted up. If it's really "best", test it. You can use the free tools available online for keyword analysis, the general function of which is to see how often your keywords are used in other pages, and how many people have used these keywords in search engines over the past 24 hours.

(3) It has nothing to do with its own products or services: Some people in order to attract more people to visit, in their own keywords to add irrelevant hot keyword, doing so sometimes can improve the site's traffic, but imagine a search for "MP3" people, I am afraid it is difficult to your production of cloth sofa interest. Since your goal is to sell your products, it is not only annoying but pointless to increase the number of visits by such cheating. More likely to be the search engine that is SEO cheating and received punishment.

(4) Cover too many keywords: some web site construction people hate can not be in the home page to all the keywords are optimized, so in the design of the site in the title of the homepage piled a lot of keywords, in order to improve the rankings. It only makes things worse. The optimization of the home page should be limited to up to three key keywords. Make sure your home page title is no more than 30 English words in length. Especially for those who are more popular keyword SEO optimization services, to be in the fierce competition to get a better ranking, often on the keyword density has higher requirements. For other keywords you can completely in other pages to do the corresponding optimization, there is no need to squeeze to the homepage to optimize. Therefore, for large sites, the best each page has a different page title, and each title contains keywords, so that the content of the site more into the Search engine index range.

(5) Blindly repeat the page keywords: keyword density of the size of a site has a direct impact on the ranking, but is definitely not the number of times the more the better. Someone in order to increase the frequency of a word on the page, and deliberately repeat it, such as in the title bar appears "Haier Haier" and things like that. However, now many search engines can see through it, they count the total number of words on the page to determine whether the proportion of a word is normal. Once the "default standard", the effect, thereby reducing the site score, there may be forever your site shut out. So in the use of keywords, as far as possible natural fluency, in line with the basic rules of grammar, do not deliberately repeat a keyword, avoid enumerating the appearance, especially in the same line of continuous use of a keyword more than 2 times.

(6) Ignore the location of keywords: keyword in the right place to appear once more than in the wrong place 100 times is effective. You need to be in the title, paragraph content, text content of the page header and footer, label and not even show.