Selection of Keywords

Keywords selection and selection? The key word is an article, a site's core, then the visible selection and selection of keywords is not an important process, the key word research is actually the industry research. Find out what the real needs of the target customers are, how to http://www.aliyun.com/zixun/aggregation/8601.html "> Search keywords or problems, and make accurate positioning for customer group search." So how to do the selection and selection of keywords? Little head bidding assistant to give you a detailed explanation today.   1, Target keywords (main keyword)   highlight the theme of the site, as the site home page layout of the key words, usually is the site's main products, the core of the key words. What are the characteristics of the target keyword, home keyword flow is relatively large, high search volume, the competition is stronger, the user is lazy, in the user is not very strong purpose, the word will usually search the words relatively fine short, the target keyword of course meet this condition. The target keyword competition is stronger some, generally will decorate the homepage of the website, everybody knows the website homepage is the website weight highest page, most of the outside chain gives the vote is to point to the homepage of the website, colleague Target keyword ranking is more difficult to obtain, the conversion rate is not very strong. Users search for target keywords too widely. Sometimes it is difficult to know the user specific needs of what kind of content, for example, Baidu search "SEO", may be to understand what SEO is, may want to understand the prospects of SEO, seo tutorials, learning SEO technology and so on. The search for ambiguous purpose, the probability of formation of conversion is relatively small.   2. Long Tail keyword   site not target keywords but also can bring the search flow of keywords, called long tail keywords. To ringworm Tail Center "ringworm with what medicine good" such a word is long tail keyword, is through ringworm expands out, long tail keyword may be two to three phrases, can also be a user in looking for a product phrase. The characteristics of the long tail and the target keyword is just the opposite, the search flow is relatively low, the competition is not the target keyword large, high conversion rate, because of this reason, there are many webmaster for the long tail keyword bidding, so that the ranking of the site to obtain a good final flow is limited. Web site A lot of traffic is through the long tail of keywords, so we in the long tail of the keyword excavation also need to spend more thoughts.   3, the importance of keyword mining   users are generally through a keyword, or a phrase to search the box to find the answer, whether you are selling products or selling services, are to visit your site through the user. and generate traffic, there is no flow of sites, your products and services are no longer a good customer contact, it is difficult to form a transformation to achieve profit purposes. and keyword mining is directly affecting the flow of the siteQuantity, is an indispensable important factor. Optimization ranking is not a good job on one hand, to synthesize a number of details, affecting the ranking of more than 200 factors, choose the right keywords, here to bring a good start to the site, is to bring the site a profitable condition.   4, the way of mining keywords   as the market changes, the user's attention and needs and search habits are constantly changing, and the choice of keywords with the user's needs will change. I usually choose keywords like this.   (1) Collecting keywords, stand on the user's point of view, understand the user may search the keyword, or through the commonly used keyword mining tools, such as: According to Baidu Drop-down, Baidu related search, Baidu statistics, Baidu promotion backstage, chasing words and other tools mining, screening out there are search volume, to meet the user's words.   (2) to understand the top 10 of the industry's web site, they did what keywords, which keywords already have a good industry site to meet.   (3) Customer feedback. User Consulting Customer Service problem feedback data is very important, usually more for accurate user search, or employees to get customers frequently consulted questions and concerns of the collection.   (4) Pay attention to the industry site, platform, such as industry blog, forum, found that users pay more attention to what, so that a better location to choose keywords.