Selection of the wisdom of small and medium enterprises in search marketing

The New York Times top bestseller, Group Wisdom, has a famous assertion that "the wisdom of the swarm can make the animals smarter and naturally make the smartest decisions."　　"Now in Baidu, with the help of search marketing to achieve sales growth, brand expansion of small and medium-sized enterprises have reached 40多万家, these from all walks of life, different types of enterprises have made" search marketing "this common choice. At present, the number of small and medium-sized enterprises in China exceeds 40 million, and the total value of products and services is equal to about 60% of GDP. However, the Ministry of Industry and Information technology data show that the average life of SMEs in China is only 2.9 years old, an average of two SMEs per minute bankruptcy.　　For most SMEs, the key to survival and development lies in how to expand the market scope and find more business opportunities. Search marketing by more and more small and medium-sized enterprises as the promotion of marketing capabilities, to achieve the transformation of growth mode of the sharp weapon.　　"China Small and medium-sized Enterprise Survival Status investigation report" shows that search marketing has become the most recognized and dependent on the promotion of small and medium-sized enterprises, in the search engine marketing has launched the Enterprise, 91% of the respondents plan to increase or maintain the investment in this marketing approach, which plans to increase the proportion of the enterprise as high as 51.5%.　　The rapid development of the search engine brings together the business needs of netizens, provides a reliable basis for the small and medium-sized enterprises to grasp the market change more keenly, and then becomes the Enterprise innovation promotion platform different from the traditional marketing way. 400,000 the common choice of small and medium-sized enterprises is not blindly follow the crowd, but based on the actual effect of the group wisdom crystallization.　　Dongguan Industrial Equipment Co., Ltd. Du Bin introduced, in the use of Baidu promotion, the company's web site traffic growth of 80%, while the advisory telephone growth of 40%, Advisory mail growth of 45%, more importantly, more than 80% new customers from Baidu promotion. Search marketing is now increasingly being supported by local governments. Research data from the Graduate School of the Chinese Academy of Sciences show that the real estate industry's pull factor for GDP is 1.76, while the search engine's pull factor for GDP is 32.29, which is 20 times times that of the former.　　In promoting the transformation of economic development today, search marketing is becoming an important driving force for regional economic growth. Baidu official said that Baidu has services 40多万家 all walks of life and small and medium-sized enterprises rich marketing experience and promotional resources.　　Through the support of local governments, Baidu hopes to contribute to the development of small and medium-sized enterprises and promote regional economic prosperity. To achieve the goal, Baidu with its own practical action through a series of professional training and knowledge of the popularization, to help small and medium-sized enterprises to improve marketing status, promote the traditional economy to the Internet economy transition. such as Baidu actively participate in "2011 Small and medium-sized Enterprises clinics activities", will be the latest search marketing services and business needs to combine, for the enterprise to take timely and effective search marketing solutions; Baidu is hosting this year's largest network of internet marketing popularization activities--2011 Baidu marketing China Line, to about 100,000 different industries , enterprises in different regionsThe new marketing methods, such as search marketing, help these enterprises to enhance their competitiveness. It can be foreseen that search marketing, a large group of small and medium-sized enterprises, the choice of wisdom, will play an important role in the current economic restructuring background, deeply carved the brand of the Times. (Dong Hui)