Selection of valuable keywords is the core of SEO optimization

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SEO knowledge is really easy to get, in fact, as long as a good look at the "Baidu Search Engine Optimization Guide 2.0", the basic knowledge of the search engine is also pretty. But the level of SEO is indeed there are high and low, some seoer monthly salary of 20,000, some seoer every month to 2000 are redundant, this is by the use of knowledge and experience of the accumulation of influence, which is also no lack of personal thinking decided.

SEO in the final analysis is for the enterprise or customers to create the greatest value, its typical characteristics is the flow of precision and low cost. How to create the greatest value, the search engine flow into the renminbi, is the problem of SEO engineering, story, the field involved is very broad, here can not elaborate. But the most important thing is to choose and grasp the market, the specific to the technical level is the question of keyword selection. Through what kind of keyword, let us use the least energy and financial resources to get the biggest benefit transformation is a very worth studying.

The author gives two most common examples, one is opposite a positive, for everybody reference.

That is, 35 ago, "City +seo", this combination of keyword quietly appeared in the network, it is in these years, all over the seoer or show their talent, or want to compete for local network promotion market, all in such words up and down the kungfu. First-tier cities have been fighting, the second-tier cities are also basically saturated, three-tier cities are slowly catching up.

In a way, this is a good thing, that SEO has been a sufficient understanding of enterprises, the market is also booming development. On the other hand, these webmasters seem to have been affected by some training, blindly follow the bandwagon, never studied whether such keywords have commercial value.

The author of a friend has firmly occupied the last year, "Shenzhen SEO" the first three, but the flow of daily traffic is only more than 10 more than 20? Less consultation. In fact, fine analysis to know, such a lot of traffic is a competitor, and some novice, every day through this kind of words to observe the site of others and their own site, there is no value to say. The funny thing is that the word is still being contested--looking at the first 20 pages, are to provide SEO services to the site of choice, is clearly in contention for the word flow, as if who on the first to be able to get the whole of Shenzhen SEO market. Just yesterday, there is a author of the city's small pot friend Q I, to show off he put this three-tier city Xx+seo to do the first one!

Taobao Guest, is the online more popular money-making business, these years special hot, for some have a certain network to promote the basis of stationmaster, earn the mantle is full of not a few, and SEO is also webmaster get traffic one of the main channels. Among them, to lose weight and cosmetics, the two markets are the hottest. Random in Baidu search for "Weight loss list" and other words can be related to countless Taobao guest site, of course, in the first few, are the great god of cattle x, these Web site interface is rough, simple, and no user experience, there is no outside the chain source, God knows how they do the first few. However, whether the rules or unspoken rules, I believe they have paid a lot of cost to compete for this cake. But is this conversion straightforward? Is this kind of investment really worth it?

Imagine, a search "weight loss list" or "Weight loss products" people came to the site of the purchase rate is high, or for a product design keywords such as "film Queen's Price" such as the word purchase rate is high? This, the brain a little bit of a turn can be figured out! Of course some people will say, brand long tail word flow is very little, not worth fighting for. But have you ever thought that this kind of long tail word often almost not use optimization and outside the chain support, often a few within the chain on to the first, this almost 0 of the cost of the pay is not worth considering? What's more, the conversion rate of this kind of word is amazing, because the person who searches for this brand word + price is obviously the person who wants to buy this product, And they are not tempted by other products. If there are a lot of such words to support a website, add up, the same will not be less profit.

Such examples are countless, pay more attention to the details of the keyword, more observe the market trend, only good direction, in order to remain invincible.

SEO bring people should not just a technology, but more should be a thinking, a way of thinking, your thinking has set your height, but also determines your status in the field. Do not parrot, grasp the essence of SEO, will not be in this "all network seo" of the torrent lost direction.

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