Self-branding gains for BYD

Source: Internet
Author: User
Keywords China the rebound China benefited
Tags automobile industry branding continue data market market share models operating
Absrtact: In China's independent brand passenger car market share has been declining for nearly a year, finally there are signs of a rebound. The night before, the Chinese Automobile Industry Association announced September Domestic automobile industry operation situation data shows, China brand passenger car market share rises


in China's independent brand passenger car market share has slipped after nearly a year, finally there are signs of a rebound. The night before, the Chinese Automobile Industry Association released September domestic auto industry operating data show that China's brand passenger car market share increased 0.2%. However, the independent brand SUV sales better, while the independent brand car is still in decline. At the same time, new energy vehicles continue to be in hot condition. In this context, BYD SUV sales are bullish, the recent push of a variety of SUV models, and new Energy Vehicle Qin is the domestic new energy vehicle Sales champion.





yesterday's H shares closed at 50.15 Yuan, rising 1.52%,a shares fell after the opening, but in the afternoon turned up, closed at 48.35 Yuan, rose 0.21%.





"BYD will form SUV Corps"





BYD has not announced the September sales and marketing data, but BYD Auto Sales company deputy General manager Li Yunfei told South all reporters, BYD sales and the trend is closer, S6 and other SUV models sales better, but car sales have slipped, but in the callback. Li Yunfei Introduction, September launched the SUV model S6 seven version of the current sales are good, in addition to the introduction of S7 and other SUV models. "BYD will form an SUV corps. Li Yunfei said BYD's upcoming hybrid "Don" is also an SUV.





reporters noted that the recent domestic many car companies in the field of SUV in large force. Including the former Great Wall Motor announced the suspension of the car business, focus on SUV, while Chery's SUV Rui Tiger in the SUV sales list over the second ranking. A brokerage auto industry analyst told the South all reporters, this year, the SUV continues to sell, many independent brands of SUV sales are optimistic, in the competition with the joint-venture brand, SUV most competitive. In the future, many independent brand manufacturers will increase their investment in SUV models. The analyst said BYD's traditional car business was grim in the first half, but the growth in SUV sales was still more pronounced, and BYD is expected to continue to benefit from the growth of SUVs in the future.





BYD Dong Li Yu and other senior executives in the recent conference calls and other occasions revealed that BYD plug-in hybrid electric car in September sales reached more than 2000 units, the Department of the September domestic new energy vehicle Sales champion. Meanwhile, at the end of September, BYD and Daimler launched a new energy vehicle Tengzhong is also being promoted. In the plug-in hybrid electric car market, BYD's market share of more than 60%, Li Yunfei told the south, January-September Qin's sales have been close to 10,000, there are still more than 8000 orders have not been delivered, the future in the capacity to keep up, sales will continue to be bullish.





benefit from the hot sales of new energy vehicles, as the leading domestic new energy vehicles listed companies, BYD in valuations are also favored by brokers. In September, JPMorgan and Credit Suisse successively gave BYD's H-shares target price of HK $68, HK $71, which is about 54 yuan, 56 yuan, and the rating of "buy", has been close to or above the domestic brokerage to the BYD a A-share target price and comment. "If there is another support policy in the new energy sector, plus SUV sales can have a better data, BYD's H shares have a" upside down "trend. "said the securities analysts told the south are reporters. Recently, Haitong Securities to BYD A shares of the target price of 55 yuan.





own brand turned up





yesterday afternoon, the Chinese Automobile Industry Association released the September domestic auto industry operation, data show that September, the independent brand passenger car sales of 653,600 units, up 7% year-on-year. Independent brand market share of 38.5%, an increase of 0.2%. Yesterday, the National Council Deputy Secretary-General Tri Dongshu told the south are reporters, from the chain of data, September independent brand passenger car growth up to 24%. However, according to Chen Shian spokesman, China's brand passenger cars, car sales of 229,000 units, the year-on-year decline of 17.8%, the market share of 21.5%, the year-on-year decline of 4.7%, the independent brand car sales are still not optimistic.





from the overall situation in January-September this year, Chen Shian introduced, the independent brand passenger car growth of 3.5%, sales of 5.32 million units, but the market share still fell year-on-year, January-September sales of independent brand cars 1.9515 million units, down 15.7%, the market share from 26.8% Fell to 21.7%.





Tri Dongshu to the south of the reporter analysis, September, the independent brand passenger car market share rebounded, and the industry's overall sales to the good, after the independent brand data has fallen to low, in the lower base of the rally is a normal phenomenon, while the SUV independent brand models of selling also led to the overall situation rebound.


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