Self-built meal delivery team for catering businesses and diners to provide point-to-point delivery

Similar to some catering sites that offer "online to offline" services, home food will, easy to Amoy and so engaged in food and beverage Oto service, but the difference is that they have a self-built meal team, catering enterprises and diners can provide point-to-point service. It is the difference between the ground gas, so that these small and medium-sized it enterprises in the giant hegemony, win-take-all of the Internet industry has made its own a piece of heaven and earth, and won the favor of many risk investors.

Third party feeding is favored by VCs

The catering Oto market is causing a keen interest in capital. At the beginning of September, Beijing Fashion Home Network Technology Co., Ltd. announced the completion of the third round of financing, the buyers for Jingdong Mall and Morning Hing venture. Many people may be unfamiliar with the name of the company, but mention its main product-home gourmet, I believe many people have heard and even enjoyed its delivery service. Consumers through the home of the gourmet meeting website, mobile phone client or call center, you can order from the surrounding special restaurant, and by home gourmet food will be the professional delivery team home.

According to Yang Xiaolai, the marketing director of the Home Food Fair, the three years since its inception, home food will be doubling every year. At present, the company has a 400-person meal delivery team, the scope of delivery includes 25 regions in Beijing, 13 areas in Shanghai. In Beijing, in addition to individual lots, the basic implementation of the two ring to the five-ring between the total coverage, the number of users has reached 300,000.

Coincidentally, this July, another network technology company easy to Amoy also announced the acquisition of 6 million of dollars in external investment, and door-to-door delivery is also easy to Amoy one of the main business. Isi Food marketing director Qiao told Beijing Business newspaper reporter, easy to Amoy meal service accounted for 50%-60% of the total volume of business, in addition, the company also provides catering businesses and restaurants for the backstage of IT solutions. At present, easy to Amoy food in Beijing, Guangzhou to carry out business, Beijing has more than 300 meals, set up more than 20 food outlets, covering the Chaoyang, Haidian, Dongcheng, Xicheng, Fengtai and other 70% of the urban area, daily feeding volume in 4000 single. As with the home gourmet will, each single 6 yuan of the meal, plus a certain percentage of the amount of consumption of the Commission, is easy to eat food delivery business profit model.

Grounding gas by "Mouse + Wheel"

and comment on the category and the pure meal type OTO Enterprises, the recent wind-cast two companies have a common feature is the establishment of a meal delivery team. "Mouse + wheel" mode so that they and catering enterprises and consumers are more closely linked.

Although not willing to disclose the specific amount of financing, but Yang Xiaolai said, home and Jingdong in the development of the concept is indeed hit, the two sides financing negotiations very smooth, Jingdong mall itself built a huge logistics team. "Pure Internet companies are hard to develop because they don't get a chance to come in," he said. While the provision of OTO delivery service Although there are barriers, even if the giant came in, it also had a home talk, a send, and you go the same development trajectory. ”

Yang Xiaolai told Beijing newspaper reporter, home food will be the IT technicians and logistics team composed of two parts. Among them, the logistics team mainly comes from the traditional food delivery enterprise, so the restaurant has rich experience. For example, they will divide the city into areas, each with a diagonal distance of 7-8 kilometres, ensuring that the meal can arrive within 20 minutes. Next, the home food will focus on improving the quality of service at the same time, will continue to expand the new delivery city, may choose the Yangtze River delta region of a first-tier city for the next target.

Qiao revealed that the easy to Amoy food team in the early years in the United Kingdom to engage in food delivery software development, is the UK's third-place feeding software, in London, Edinburg and many other cities have business. "Most of the catering businesses in Britain have their own delivery system, we only do the information part." But domestic catering businesses generally do not have their own meal delivery team, if only to make a phone call to provide orders, many businesses are not willing to pay commission. So at home, we are in the development of the background feeding software at the same time, also since the establishment of the meal delivery team, through the information logistics scheduling, catering businesses to provide value-added services to achieve the information flow, logistics, cash flow of the integrated operation. ”

The new profit growth point of selling into meal enterprises

Authoritative data predicts that China's catering market capacity will reach 3.7 trillion yuan in 2015. If the 1% as a takeaway market, then the catering market will reach 37 billion yuan. This is precisely in recent years, including Hungry, home Gourmet, kam food delivery, green Amoy, easy to Amoy food, such as a large number of Internet technology companies to rush into the catering market, the important reason.

If the Internet, the development of smart phones for the development of food and beverage Oto created conditions, then, the catering industry is facing the "four High and Low" (rent, labor, electricity, taxes, low profits) unfavorable situation, so many enterprises to the takeaway as a breakthrough in profit growth.

Chaoyang North Road A restaurant owner said: "If only sitting shop operation, then income is limited." Because the number of seats is limited, the operating time of two meals, even if more customers want to eat, stores can not receive. The kitchen only waits for a set of guests to leave after the meal, can start for the allocation of guest service, the middle of the actual is a blank. and increase the takeaway business, commissioned by professional takeaway company to send meals, neither increase the cost of human resources in the shop, but also improve the efficiency of the kitchen. Theoretically, the service radius of the store can be extended indefinitely. And the take-away does not occupy the dining place, therefore, gives the meal the company certain discount to the enterprise also is economical. According to him, at present in the store every day to receive a dozen orders, equal to an increase in additional income.

The shift in lifestyle has also allowed more and more consumers to pay for their services. Ms Mao and her lover are typical corporate white-collar workers who earn a lot of money each month. She admits that every day a busy day, home from work is very late, but also very tired, really can not afford to cook, so often called takeout. Yang Xiaolai told Beijing Business newspaper reporter, at home food will serve the catering customers, some of the sales volume can account for 15%-20% of the turnover, the highest one of the stores to reach 40%.

Manpower cost restricts expansion speed

Rely on the formation of a huge meal delivery logistics team, the emerging Oto feeding company broke through the simple online operation, realized from the network Light Company to the "Mouse + Wheel" heavy company change. However, the huge cost of human investment in the construction of the internet giants can compete with the core competitiveness, but also restricted the delivery of the company's development speed.

Although home food claims to have doubled in three years, it is based on a small base. At present, the home delivery business is limited to both Beijing and Shanghai. Isi food so far only in Beijing, Guangzhou to carry out business, Shenzhen and Shanghai are still in preparation. Two companies have said that the current human cost has become the burden of enterprise development.

According to the introduction, food delivery business is characterized by a very high amount of concurrency. Lunch, dinner two time, may only 2 hours, the demand for meal delivery staff is very high. But after the meal, the demand came down. If the manpower shortage, peak orders can not be delivered in time, can be more hands, peak time, these people have nothing to do. How to improve the use of food delivery staff efficiency, is undoubtedly the meal delivery company is facing a major test. In this respect, Yi Tao has tried to use leisure time to add some such as express flowers, help send hairy crabs and other errands to increase staff performance.

Although not yet open up a similar business, but also admitted that this is a space to be improved. Yang Xiaolai said, feeding mainly depends on the ground personnel, to ensure the quality of service is the key to the quality of personnel. It is reported that the arrival of the meal at home before the staff to carry out 2-3 weeks of business training, including service etiquette, meal identification, equipment use, familiar with the real estate and so on, will also use peacetime leisure time to carry out team building activities. "We hope that the first OTO delivery business to do a solid job, and then expand other business, it will come naturally." ”