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Web Marketing site Google's ranking factors, including more than 200 items, but the main can be divided into the following four categories, according to the importance of scoring,
A) website Quality (40 points): Website age, content quality, PR, etc.
B External links (31 points): Link text, quantity, etc.
C) keyword deployment (29 points): Whether the keyword in the title medium
D) page quality (20 points): Network Marketing site navigation bar design, source code quality, etc.
SEO is divided into 7478.html "> Internal optimization and external optimization, we are mainly aimed at online marketing website internal optimization To do a self-examination, the site internal optimization including, url normalization, url static, but also includes the internal link structure, title writing, The deployment of keywords and the originality of the content,
In terms of the standard URL, one refers to the uniqueness of the URL, from the search engine point of view, we give an example,
Http://xxxx.net
Http://xxxx.net/index.html
Http://www.xxxx.net
Http://www.xxxx.net/index.html
From the search engine's point of view, the above link is considered to be 2 sites of 4 pages, but in fact the page is the same, we look at the common mistakes as well as the Emancipation method,
1 For example, multiple domain name binding in the same space,
2 navigation bar "Home", point to Index.html
3 The URL appears in Chinese
4 spaces appear in the URL
And then the HTML page to static, in fact, the static HTML is static URL, static standard is the URL without any parameters, why to static, mainly because the static URL is indexed by the search engine efficiency significantly higher than dynamic, network marketing site static URL is generally relatively short, Facilitate the dissemination of users.
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