Self-extracting mode to promote the distribution of electric distributors

In the future, "send Home" express delivery mode may be abandoned by the market, replaced by the convenience of the self-mention services. With the "Cat community service Station" debut, personalized self-mention service has been included Alibaba, Jingdong Mall and Suning easy to buy many enterprises as a strategic layout of the next stop. Some people think that the self-mention business because of its saving labor, security and so on, has become the domestic first-class electric business enterprises to alleviate the bottleneck of the new trend of distribution.

Day Cat Community service station on-line

From October 25 onwards, Beijing and other land Taobao and cat users in the online purchase order, you can choose the nearest day Cat service station, through the authorized designated service station for its collection of parcels. This can solve the user does not want to disclose the address, inconvenient sign and so on. At present, the days of the cat has been in Beijing Chaoyang, Fengtai, Tongzhou, Changping, Haidian District with 243 "Cat community service Station", to this year "double 11", in Beijing Dot is expected to increase to more than 670.

Reporters recently visited the West street of the Li ' an "Cat community service Station" that the shop itself is a dry cleaning shop, recently joined the service station, part-time to provide their own services.

According to the shopkeeper, after the parcel arrived, she examined the integrity of the package after the scan signed into the system, then the system text messages and passwords to inform consumers to take pieces. Within 5 days of the parcel arrival, the service station is free to keep, the consumer can by virtue of ID card and password door-to-door, "At present the business is still in the trial run stage, the current service is free, but later whether to add a service charge is not known." The shopkeeper said.

CAT Logistics Department related responsible Person said, taking into account the Service site situation, the day Cat service station to support the small size, not fresh, the amount of goods not exceeding 3000 yuan, but this has covered 80% of the merchandise. If the goods do not meet the demand for collection outlets, consumers online shopping, the system will no longer show the collection service option. The official disclosed that, as the system gradually improved, some of the standard service stations will also provide shipping services; After the pattern matures, other web parcels are also expected to be collected through the Cat community service station.

Focus on Enterprise layout

In the days before the cat began to try the community's own business, many electric enterprises and express companies have begun to facilitate the innovation of the model from the point of reference.

Last month, Jingdong Mall in Beichen and Zhongguancun two since the introduction of automatic container, suning in the entity store set up "Suning easy to buy from the point"; Cat and the University of cooperation to set up "Ali small post Office" in colleges and universities set up service stations, provide express delivery, self-mention and other services.

At the same time, independent express companies are constantly looking for a new way, which to shun Fung performance most eye-catching. In addition to convenience stores, property, third party cooperation, Shun Fung also in Beijing, Guangzhou, Shenzhen and other place to open Fung shop and increase the convenience of business to enhance customer experience. According to the relevant person in charge, Shun Fung shop in addition to providing from the service, to the shop to send the pieces can also enjoy 2 yuan of concessions and free cartons and other services. At the same time, in order to protect customer privacy Shun Fung Store also launched a "Personal address service", customers can not fill out the contact information of the recipient to achieve the delivery of mail.

From changes in consumer demand

Prior to that, "fast" is the consumer of the Internet to purchase goods distribution the highest requirements, but the survey showed that consumer demand has quietly changed. Relevant data show that at present, the proportion of users who care about the speed of online shopping logistics distribution is still as high as 84%, but in the "personalized slow delivery" and ordinary express, there are 41% of users tend to the former. In other words, now the user's focus in addition to the speed of goods to reach, but also want to be in the right time, convenient location to receive their own online purchases of goods. This demand in the recent spate of criminals posing as courier or tracking parcel information after the attack, the more recipients of attention.

But for express Enterprise, the difficulty of realizing personalized service still exists. Industry experts said that the current domestic express companies deep in the price war and homogenization of the mire of competition, express product convergence, it is difficult to meet the electrical business and consumers need personalized services. This also encourages the electrical business enterprise to build the logistics or through other methods to solve the problem. Reporter learned that the Xun network, Amazon China and other electric dealers have launched a "limited time distribution" service, consumers can choose the date and approximate period of delivery. But at present, the collection time period is still longer, generally only divided into "morning" and "afternoon", can not be further accurate, the implementation rate is uneven.

Therefore, the business by the industry as an alternative or temporary alternative to the "personalized distribution" of the product, although the upfront investment is high, but in operation can significantly save costs, but also to meet the needs of consumers in security.

Commercial newspaper reporter Wang Yuyi