Self-reflection by website Optimizer

Absrtact: A person should learn to reflect on themselves, so that they can find their own shortcomings, and then correct the error. SEO is also so, do a good job to continue to carry forward, and constantly from their own operations to find shortcomings, so that the site can make progress. The deeper the reflection,

A person must learn to reflect on their own, so that they can find their own shortcomings, and then correct the error. SEO is also so, do a good job to continue to carry forward, and constantly from their own operations to find shortcomings, so that the site can make progress. The more profound reflection, the more timely, so that the vitality of the site can grow green.

The author in a Guangzhou trademark registration company management company several websites SEO work, to one of the website optimization for some time, ranking still unsightly. This article is not a success story sharing, but for some of the review of the site. To now, the site's ranking is still not optimistic, naturally aroused the author's attention. Aware of the need for reflection, then what is the reason?

A lack of expertise

Due to realize the importance of original, so in the beginning of the Web site on the start of a hurry to update the original article. But after all, the author in the past has been engaged in Web site construction company's website optimization work, resulting in a serious lack of trademark registration knowledge, therefore, in updating the content of the site, is generally the use of false original means, and the quality of the article can not be. SEO is an all-round player, the optimization of different industries should have in-depth understanding of the industry, so as to better understand the needs of users before the content of the update.

Second, the content can not meet the needs of users

Although the rank is unbearable, but the website still can obtain some traffic of the search engine. Early in the site, because the flow is relatively small, each traffic for the site is very precious. But because the content quality is not high, the author is mostly for the website to update some trademark registration related news articles. For a user looking for a trademark registration company in Guangzhou, these articles simply don't make much sense. Therefore, the general user's reading interest is not high, resulting in the site jump rate increase, PV and user stay time is not high.

Third, the website is not focused

General Trademark Registration Company's scope of service in addition to trademark registration, there are other such as company registration, copyright registration and other services, therefore, in the title, the author of a brain in the title added these keywords, resulting in the theme is too dispersed, can not get rankings.

Four, the home chain to take over the resulting weight dispersion

Because of the huge amount of information on the site, in order to improve the site included, so the home page chain close to 200. As a result, the collection speed is indeed reached the second level, but for a new station, it was hard to accumulate some weight is not easy, but also to the weight of the slightest scattered to a large number of pages, then the rankings naturally can not break through the bottleneck.

Five, home recommended content too much

More choice is tantamount to no choice, the site is the same, in the Guangzhou trademark Registration company website at the beginning, in order to facilitate users to find information, so the home page placed a large number of recommended content. But exclusively recommended content, but to the user brought the choice of obstruction.