Self-service platform dedicated to improving video browsing: Virool

Recently, according to Sohu, Y combinator the Virool project, which was funded this summer, recently released a self-service platform for YouTube users, which allows YouTube video publishers to increase their video browsing through Facebook and mobile apps. To sustain growth, Virool has raised 500,000 of dollars of seed money from Y Combinator, from Netprice, the Global Business Alliance, the World Venture aliance, and so on.

The Virool platform works like this: For publishers, Virool provides developers with an API to access embedded platforms to provide relevant video to users. Video producers who want to use the system can link to their YouTube video directly via the Virool keyword, searching for the results they want and the corresponding market analysis. At the same time, developers will have to pay a minimum of 10 dollars to promote their content across the Virool network, allowing users to see it through mobile phone devices or Facebook apps.

The start-up company has positioned itself as an "AdWords" video company by providing advertisers with a way to make their videos spread like a virus. But this is not just for 15 seconds or 30 seconds of video ads. Instead, Virool is positioned for advertisers whose video is longer than 1 minutes, and is designed to promote promotion on a variety of new platforms. Unlike other video advertising services, Virool is able to ensure that viewers watch a large portion of the video. And its advertisers pay in the form of the platform is also when viewers watch ads for at least 45 seconds long, to pay the relevant costs.

Although the Virool is only a few months old, the rapid growth of the venture is obvious to all, both in terms of advertising volume and advertising quality, generating an objective income. At present, Virool has more than 5,000 advertisers, almost every day to add about 200 new customers. According to founder Alexander Debelov, there are now more than 500,000 video browsing times per day.

Part of the reason why Virool has grown so quickly is that many advertisers continue to use the platform. Debelov said: "More than half of the users who register and test the platform will continue to use the platform, and many times those advertisers will repeat three to four video activities after the trial." "The other reason for the high rate of traffic growth is the brand advantage of getting up early and attracting the interest of the vast majority of users." Although anyone can use this platform to promote their content, but Virool main brand activities are silk orchid, play, general, Gollo and so on.

Either way, we can see that Virool's income is growing at twice times a month, starting from the start has been profitable, of course, the main or through Word-of-mouth marketing to achieve.