Sell on the phone

China Mobile Internet applications are many, at present mainly focus on the virtual value-added services, such as games, download songs, a < love trading > Mobile phone download revenue can reach billion, but also such as the Apple mobile phone store, is basically software application download mainly, This article focuses on the analysis of the mobile phone on the internet selling goods (that is, physical transactions) of the situation carding introduction:

Mobile phone is a lot of users of the Internet is the only channel (more in the future), so for their new users, this is E-commerce, but access terminals are not the same. Now is the low end of the crowd (three low) and the high-end crowd (smart phones) at the same time, the future of mobile phone is a two-stage transition to the process of development.

At present in China, instead of "three low crowd" use mobile phone to buy goods widely used, and produced a substantial sales performance. Instead, the high-end crowd of smartphones, such as the iphone, are not accustomed to using mobile phones to buy goods (only to buy apps such as software downloads), and they are accustomed to using computers for shopping as a gateway.

First, the Chinese mobile phone shopping situation:

According to the "2010 China Mobile E-commerce Market Research Report", the 2009 China Mobile E-commerce in the elimination of recharge, point cards and other virtual goods, the real transaction size reached 530 million yuan, an increase of 248.7%; 2010 will reach 2.26 billion yuan, is expected to 2012 will be expected to break through 35 billion yuan.

Second, the U.S. mobile phone shopping situation:

Since the launch of iphone apps in 2008, ebay has become the largest mobile shopping retailer in the United States, and has developed 15 mobile shopping apps in different positions, with more than 20 million active users. Last year, ebay completed 600 million of dollars in sales via mobile phones, which rose rapidly to 1.5 billion to 2 billion dollars this year.

Third, Taobao Wireless:

Taobao Wireless is no doubt China's mobile phone on the largest sales place, Taobao Wireless mall has begun to 3 billion sales sprint, Taobao plans to invest 100 million next year to promote wireless mall. Taobao Wireless launch of the bus second kill is very good on the mobile phone selling tools, Mei Yuan Spring cosmetics to participate in Taobao mobile payment activities, facial mask products can be sold to thousands of single, 2 hours thousand single sales are all mobile phone orders.

Iv. Wireless shopping for large consumers

At present, large business such as when, Amoy, Fank and so on have launched the mobile phone shopping function, such as mobile phone when and Palm Lok Tao, suitable for less time to surf the internet, I feel that online shopping cumbersome, like a convenient and simple commercial users, can easily select goods online, direct phone orders. But large consumers of wireless shopping can only choose to pay, mobile phone payment function is not perfect, the sale of mobile phone sales are now very small, still in the water test phase, all of China's mobile phone shopping sales can be negligible. According to the survey data, 50.6% of the current mobile phone shopping users to buy the amount of a single purchase below 100 yuan, 1000 yuan above the large payment accounted for only 4.9%.

Five, for the low-end people's mobile phone sales:

At present this kind of website is represented by two websites: one is the business opportunity infinite Sale treasure, one is the love buys igou.cn; except Taobao Wireless, the two websites are the top 2 of the real goods sold in China's mobile phones, and are not known in the line. It is said to be the only 2 mobile E-commerce companies that have sold billions of dollars a year on mobile internet sites.

Because of mobile internet users and the Internet coincidence degree of 50%, so is the mobile phone's new user base, instead of the three or four-line, the township level of users, decided the distribution of different ways, mainly by China Post, so the cost has increased, time is also long; The basic is the use of goods to pay, the return rate is high. But the mobile internet is now the industry's access to user costs overall lower than the Internet, users are still in the initial stage, from the media cost perspective and users "easy to be fooled" angle of opportunity is great. So the current mobile internet E-commerce model is still the main phone shopping, is the mobile phone on the input phone number, confirm delivery, merchandise to the high imitation, mobile shopping target market is the 4-line market and the students market mainly, these 2 are, The mainstream of mobile shopping is now rather than everyone imagines the office of senior white-collar people mainly.

According to the sampling statistics of the trading treasure, the mainstream consumer groups that use wireless internet for online shopping are usually 20-30-year-olds, who live in counties and villages, but are rarely real farmers, and are more likely to have a stable monthly income of 2000 yuan, no PC equipment, and strong reliance on mobile phone factory workers or staff. Buy and sell Bao CEO Zhang this crowd called "Township Cenozoic", in his view, the people of the unique consumer demand for in-depth excavation and understanding of the current sale of treasure in the mobile phone on the internet sales can "challenge" Jing Dong, Excellence in mobile Internet sales.

This kind of website sells the goods on the handset to obtain certain performance, the main reason is weakens the registration line to pay the flow, strengthens the free order telephone, and the delivery payment. But its core is profiteering of Shanzhai products, in the long run, it is difficult to sustainable long-term development.

Six, China Mobile phone payment Shopping:

China Mobile has launched the function of mobile phone payment and mobile wallet, Chinese mobile phone payment account is not equivalent to pay, mobile payment account is different from mobile phone account of the independent funds account. After the user recharge the net or the business hall, the funds will be deposited in the user's mobile phone payment cash account, and through mobile recharge card recharge, the money will be stored in the mobile phone to pay Recharge card account (not directly recharge to the account), and then use this account to buy goods on the phone.

The bank uses the mobile phone payment means to sell goods (installment goods)

Take China Merchants Bank as an example, the launch of mobile phone mall, some installment of the goods on the mobile phone, but currently can not pay directly, after the selection of goods still need to click 400 Telephone transfer manual purchase.

Summary: 2010 is the year of mobile E-commerce, the entire mobile internet sales of physical goods but billions of levels, the market will be two or three years after the outbreak, now only in the groping period. All kinds of mobile internet sales of goods are not high, but with the development of mobile Internet, within a few years have the opportunity to make a year tens of billions of sales revenue market.