Sellers pay attention to service quality network shopping towards rationality

Nowadays, e-commerce has become a necessary shopping channel for many people, because online shopping does not have the time and the space limit, can purchase anytime and anywhere. Because it is a public shopping channel, so, consumers in the online purchase also exists offline characteristics, that is, see what cheap, buy what, regardless of whether they really useful. Consumer mania tends to make sellers more crazy, and even make logistics long-term full load http://www.aliyun.com/zixun/aggregation/7317.html "> Work status."

However, recently Taobao mall three anniversary of the promotional activities in peace and rationality in the finale. Mall sellers in the big promotion before doing enough preparation, whether in the delivery, or the speed of delivery is beyond the usual, and even appeared in the noon order, the arrival of the afternoon. At the same time, the consumer online shopping is no longer blindly crazy Rob, in the soaring prices today, consumers more rational consumption, gradually mature mentality. About three years of Taobao Mall I summed up the following highlights:

First, Taobao Mall three anniversary celebration, eight days nearly 1.5 billion people attend

Companies to do a few weeks of celebration according to their own characteristics to choose the way. Taobao Mall, since it is a platform for consumers, selected the basic way of network promotion, shopping activities became the carrier. According to Taobao Mall released figures, April 11 to 18th, the highest amount of shopping the top 10 users are more than 400,000 yuan, 1 million yuan and more than 3 people.

In the 8-day Taobao Mall 3 Anniversary promotional activities, Taobao mall activities attracted a total of 1.47 billion people to participate in the total value of prizes as high as 70 million Yuan lottery attracted 10.76 million people to participate in the lottery, sent a total of 3.45 million prizes, the average value of about 20 yuan per item.

The most attractive prize for this event is three Mini, of which two are taken out on the homepage interactive activity, without any additional requirements. The last mini for the shopping spree, which was created in the 3 people who shopped for more than 1 million yuan. An average of nearly 200 million participants a day has already illustrated the allure of the jackpot.

Taobao 3 Anniversary promotional activities, the most points of the prize is an Taobao mall home focus Map, the final winner with it to his girlfriend to propose, more make this activity is full of warm, moving atmosphere, also be netizens hailed the event the most romantic events.

Second, the sellers pay attention to service quality, network shopping towards rational

In the Taobao three anniversary of the promotional activities of netizens popular such a word: "Want to use limited money to buy the most suitable combination of goods to be rational", which makes this activity is not like what vomiting blood big sale or loss big gift like "gimmick" mainly, and more embodies the rationality, this also makes this is the traditional business of April off-season not light, and rational consumption in the online shopping crowd gradually formed a certain atmosphere.

At the same time, sellers are beginning to pay more attention to service quality. According to reports, the Chengdu City of Jinjiang District Mr. Wang also met the "Fastest Express in history": 11 o'clock noon more than a single Haier washing machine, 4 o'clock in the afternoon arrived. Coincidentally, according to the Haier flagship store said that April 11, 6 orders are delivered on the same day. Most buyers said that the promotion in the rate of receipt of goods is basically no difference, the individual order service is also faster. Such promotions promote the formation of good word-of-mouth.

Earlier, the 2010-year online retailer, the 30-strong ranking of the three-year-old Taobao Mall, ranked first with an annual turnover of 30 billion, surpassing the total turnover of other 29 companies. At the same time, in the first quarter of 2011, it was the first place in China's business market with a 46.9% per cent share.

However, in the rapid development of Taobao Mall, the market also needs sellers and buyers can rationally handle many shopping and sales behavior. Among them, the buyer occupies more initiative. Although, impulsive consumption seems to make the market appear "prosperous", but rational consumption can make the market appear more stable and mature. If buyers and sellers are towards rational development, it is easier to promote the network shopping market long-term stable development.

At the same time, in any case, in the growing popularity of online shopping today, we hope that sellers can pay more attention to service quality, rather than only the pursuit of that short-term sales hot. Only better service quality, to maintain a long-term good shopping environment.

Third, the network shopping market broadens, the automobile home sees

In the past, the network shopping market often concentrated in clothing, cosmetics, electronic products, books, footwear and other categories, of course, Taobao Mall in the 3 anniversary of the activities continue to maintain a strong sales, but at the same time the event also activated some other industries-car sales and home sales.

For example, after Geely, Zhejiang and Prudential Group with Audi, Hyundai and other brands into the Taobao Mall, only April 18 one day to buy Shangan section of the Audi car reached 3, the highest amount of a car up to 1.115 million yuan.

For example, the above mentioned Taobao Mall and flooring merchants launched the "Ladder price group purchase" is also known as the most to buy. This shows that the household industry is also beginning to emerge in the network sales.

Three years is only a start, but also a baby, I hope Taobao Mall to redouble their efforts to grow, to the juvenile, young adults mature stage of growing. Of course, also hope that Jing-dong, Excellence, where guests, when, easy to news, new eggs and so on other online sales Web site to catch up, together with the Chinese network shopping large market.