SEM of medical website Technology Manual code standardization behind the need for humanity

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The author of the February 20 "sem of medical SEO keyword strategy to meet the user search experience," a article published, there are a lot of medical SEO friends and the author on the medical industry keyword strategy for some discussion, but also a friend of the link to pay the keyword anchor text some strategies and views. About the key words layout strategy, I think whether it is the main keyword or long tail keyword, no matter which is the optimal ranking stage, we will find that there are more or less keywords can attract users to enter the site, and these keywords are completely unexpected. This is the real user to search for the keyword. I have seen some of the medical institutions of the keyword planning table, which, whether the keyword or long tail words, are very specialized and terminology. Although the station's keyword ranking is very good, but the traffic is always flat. Just like the author in the "Sem of medical SEO keyword strategy to meet the user search experience," the last mention of the sentence, "User experience is the need to truly real web site analysis of data to constantly change and try to be able to gradually follow and cater to the user's habits." "Our keywords are for user search to set and layout, the key word is a user to enter the channel indirectly, but this channel is not immutable." So as a medical seo, we should always pay close attention to our existing visitors and target users of the information data, to follow the footsteps of the user, through long-term observation and testing, until the end can be done before the user to do our keyword layout.

"The website design completes the long lasting" the station "the preparation"

The medical website design is different from other Internet related industry's website design, although now our medical site can not have only one, but also cannot rule out such possibility. No matter how many websites we have, medical sem design of the website, all need to be ready to fight a protracted war.

For the medical SEM team of Web site development, not as the average internet companies are constantly in the development of the cycle, and not like the large portal developers only need to do day-to-day maintenance and major revisions of the time to copy code work. In the author's opinion, the medical Profession website development work, is a constant project. What we need to do is not just to put the website running on the line can rest easy, even maintain its normal operation is only a small part of our work. It can be said that the work we are going to do is not a big change, but rather a focus on the minutiae that changes as the trend changes (as mentioned below).

①, website security

Maintain the normal operation of the website, it should be the most basic job responsibility as a website developer. No matter what the nature of the site, once black its consequences are unthinkable. And compared to the medical SEM industry, the site was black is the extinction. Medical institutions to promote network marketing, to a large extent, to build their own network brand. However, if the site is black, if only the data loss, the most can only affect the weight of the site and other factors, but if the malicious changes in the hospital brand will have an immeasurable negative impact, and this effect is difficult to eliminate.

"Figure 1"

I believe that medical sem friends will not forget the figure 1, 2011 November, a hospital was "high-end black", through the loopholes into the background after the malicious changes in the contents of the description, and then use Baidu snapshot of the hysteresis of the hospital caused a rather bad consequences. Just imagine, users search for a hospital brand keyword, the purpose is only one, is to understand the hospital some information. It can be said that such users are most likely to be translated into practical patients. But what happens when a user searches for a Web site description that has been changed? I would like to say that most of the users are not as we generally proficient in internet technology, let alone Baidu snapshot of the role of the principle. A large number of customers think that the results from Baidu Search is the most authoritative. So at this point, our potential customers after the search impressively discovered such as "Black Heart xx, charge X, service X, technology X" Such words, how many potential customer loss?

The use of the dream system as the core site procedures in the medical SEM industry coverage is very high. The author here is not to the dream system to make how to evaluate, just want to illustrate a point, dream system in the ease of use and scalability of the Web site developers are very popular. But similarly, the backstage loophole of the dream system is also favored by many hackers. I have witnessed a lot of medical web site developers only to build, so that the FTP weak password, background default address and system initial account password, database use default password and so on security issues.

Here I want to remind medical SEM technicians, medical site security measures are very important, it is not only about the normal operation of a website or not, but also implicated in medical sem all the other posts. Imagine if your site is hacked, data is lost, editing, promotion, SEO, bidding, and so on, must be stalled. caused by the loss of users, will be a long time irreparable. Therefore, we as technical personnel, not only to build stations, but also to raise the station, to solve the work of SEM to worry about, so that the entire Network marketing project to carry out smoothly.

②, Browser compatible

Browser compatibility is not a minor problem. Although at present our medical site does not have many buttons and interactive design, but there are two points I need to emphasize.

First, from the perspective of user-oriented. As more and more versions of the code and Web programs are announcing that they are no longer compatible with IE6, our site developers are gradually rejecting compatibility issues with IE6 browsers. But please don't forget that the purpose and goal of our website design and development is not the search engine crawling spider, but the surly user.

"Figure 2"

According to Figure 2 in the June 2011 domestic Internet User browser usage and share, IE6 occupies an absolute dominant position, coupled with the application of the IE kernel of the 360 browser, but also make IE browser covers almost 80% of the user usage rate. But the medical SEM industry target visitor, also mostly concentrates in the 30 years old crowd. So we need to follow the principle of user-based design, we must make our medical site compatible with the lower version of the browser.

Second, from the perspective of user experience. Medical site must be placed more or less business floating pictures, if the site is only for the development of high-end browsers, rather than the use of general users of the low version of the browser, in the user browsing time, will give users a very bad experience feeling.

"Figure 3"

Figure 3 is the author in the IE6 browser open a hospital article page screenshot, please note the browser scroll bar on the right of the figure. The page because the code is not compatible with IE6, resulting in the page opened Baidu share has been in the open way floating in the middle, and the page without bottom, can be unlimited pull.

So no matter from which point of view, as the medical SEM industry web site development designers, should also be the same as SEO, the main focus on the user experience, can be designed to sell users favorite sites.

③, code optimization

On the code optimization, I want to use the question and answer in this way to explain, because these problems are in the minds of developers doubt. Here, we'll come to one by one readings.

Q: What is code optimization?

A: The so-called code optimization refers to the program code is equivalent (means not to change the program's running results) transformation. The program code can be either intermediate or target code. The meaning of equivalence is to make the transformed code run the same result as the code before the transform. The meaning of optimization is that the final generation of the target code is short (shorter running time, less space occupancy), and space-time efficiency optimization.

Q: Why code optimization?

A: Almost everyone knows that code optimization is good, but not everyone knows why code optimization is needed. The purpose of code optimization is to make our site More page speed, so that search engine crawler easier to retrieve all of our pages. Code optimization on the surface is to search engine friendly measures to take, in fact, is still fundamentally to enhance the user in the Web site browsing convenience and work.

Q: Code optimization is not SEO should be engaged in the work?

A: On this point, more than one developer challenged the author. To be precise, code optimization should not be a person's job, it should be done by SEO staff and developers working together. SEO personnel may be clearly aware of how to make the site source code for the crawler more user-friendly, but not necessarily to the Web site program code is how profound attainments. In the same way, developers are very proficient in the design of programs, but they are not necessarily too deep to let a piece of the same code have different effects on the crawler. Is the so-called surgery industry has specialized, I think, for code optimization This is not a quantitative work, through the SEO and developer collaboration, each take the director to complete, whether from the workflow or acceptance results, are effective.

Q: What are the key points of code optimization?

A: Try to use div layout page, minimize the size of your page, minimize the use of unwanted pictures and Flash, try to meet the standards of the consortium, try to apply tags as much as possible, use less JS, try not to use the table layout, try not to spread the CSS into HTML tags;

The author thinks, along with the development personnel own technical level enhancement, the code optimization should no longer be a separate work, also no longer need SEO personnel's assistance. But along with the entire website design progress, at the beginning of development consciously to optimize the code, that is, the so-called "Edge Development edge optimization", let the source code a molding, later to make a small adjustment. This should be gradually unified for the entire medical SEM industry design and development personnel standards.

④, database optimization

The database optimization described here is not optimized for large MySQL or Oracle databases like professional db. This article's database optimization, especially the following two points.

Optimization of database structure. The author takes the commonly used dedecms as an example, as we all know, DEDECMS will create dozens of data tables in MySQL, but usually for the medical site, can use the data table no more than 20, at the same time, these used in the table structure also has not used in the field. At this time, we need to do database and table structure optimization. For Dedecms, we can fully understand the control of each table and its fields according to its official database structure instruction manual. In keeping the common system table, article table, Atlas table, module table, column table, member table, cache table and so on, the appropriate deletion of the data table will not be used, will greatly improve the connection between the DEDECMS and the database speed, so as to improve the efficiency of the Web site.

Second, label call optimization.

We all know that the biggest feature of the CMS system is the label call and encapsulation. Or take dedecms as an example, our page template has a lot of tag calls. For example, the editor name call tag {dede:adminname/} for the article page article_*.htm. Compared to the medical station, there are a lot of similar content in this page, at this time we should directly to the content of the display to the template file *.htm, so that you can reduce the process of page processing from the database to the field and give the label assigned value of the Times and time, can greatly improve the page processing speed (Even with different pages of different content, we can also optimize, such as the first page, List page and the title of the article page, can be fixed content to write static files, no longer invoke the title of the tab).

⑤, usability, and ease of use

The meaning of the site is to allow users to use it, whether it is simply browsing or through the site to do some operations, we should make the site for users can use. In particular, the nature of the medical site in favor of one-way display, the user on the page to operate the most commonly used is to click on the link. Therefore, we have to target potential users for some special design, of course, such a design is because of the station, different from the individual, who can not unify an exact standard line to divide the difference between. However, we should always uphold such a principle, that is to allow users to see the level, so that users can click on the difference, in other words, is to allow the use of the place available, usable place.

"Code standardization behind the need for humanity."

For technical developers in medical SEM, the work done far more than this simple five points can be summed up. The author in the "Sem of the medical network to promote the hand" has mentioned a sentence, "network promotion is the whole SEM of the power of this ship." By contrast, technology development is not only a ship builder, but also a convoy. We need not only to make this ship strong and firm in the early stages, but also to make sure that it is safely and smoothly on its day-to-day voyage. This needs to be constantly on the ship's damage and deficiencies on the adjustment and correction, and the premise of this improvement, still need us through a large number of user experience and browsing data as a reference. Should not blindly and blindly follow, to face the real user to improve, that is, this article said we need to be clear in a line of standardized code behind, we also need to humanize them.

I ning Xiao Le, buckle buckle: 604163270, welcome the medical industry sem people to discuss together! Another reprint this article please indicate the source (www.ningyufei.com)!