SEM Popular science-How to choose key Words?

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Yesterday group of some friends manuscripts said to write about the popularity of SEO articles, such an article network has been a lot, and many predecessors also wrote. Here I try to write some different understanding, I hope to give you some ideas.

The key words to the vast majority of Seor is no stranger, the key words from the English "keywords", from the literal understanding is the key word. Many webmaster friends always feel a daze. Say don't know also understand point, say to understand but the application of time and a smattering. As a result of the application of the keyword is too wide, so that some webmaster friends will be confused, bidding needs to choose keywords, soft text needs to choose keywords, the site needs to choose keywords. Anchor text needs to select keywords and so on. The question of how to choose the right keywords in these places is a headache.

Keyword selection

Keywords, in search engines looking for things when input words. The day before yesterday a friend asked me, why search SEM marketing your site will be ranked in the second place. Because I chose this keyword as one of the site keywords. Because my station is new station, if do SEO optimization or search engine marketing and so on very hot word is very difficult. As the weight of the blog increases I will adjust the key words, so the keywords of the site is not immutable. The basic idea of choosing a keyword is to choose a word or phrase that you want to be searched for and closely related to your business or product.

My choice of keywords is generally to determine the core keywords. such as SEM, SEO. Then match the main keywords: sem marketing, SEO optimization, search engine promotion. Then determine the long tail keyword, SEO optimization program, SEM marketing case. Finally, the phrase keyword: Baidu bid how to improve conversion rate. In fact, the corresponding structure of these keywords is home-column page-content page. Home corresponding to the SEM marketing, SEO optimization, and so on.

Analysis of the key words

Why is the home page does not correspond to SEO, SEM? Because through the analysis of keywords I feel that their natural rankings do not have a good position. If I do the bidding, SEO, SEM will be my bidding keywords. Keyword an important analysis tool is Baidu index. The number of daily searches, the age of the population, the geographical distribution of the population, and the data are the important basis for selecting keywords. You must be good at using these tools.

Why do you want to bid?

When the keyword competition is very, natural ranking is very difficult to do good rankings when there is the need for keyword bidding. A lot of people do not know how to choose the bid when the keyword, in fact, you remember the overall thinking can be, and constantly digging with the business or product-related words on the OK. Timely analysis of conversion rate of low conversion rate, high price conversion rate.

Bidding keyword selection please refer to [on the bid promotion Account keyword screening and keyword price adjustment case decryption] [keyword location optimization skills] [Baidu bid to improve conversion rate implementation steps].

How to choose the key words in soft text

Soft text of the key words are roughly two, because the soft text of the media is different so in the writing of soft Wen should pay attention to, one is posted to a large portal Sina. NetEase and so on, (spend money), publishes to each forum (does not spend money). For the release of a large web site in the soft text when writing only need to title up and down the full effort, the article content as far as possible write new, strange, special. On it, because the weight of large sites is relatively high, as long as the title with the appropriate keywords, his ranking and the number of visits will be better plus a fixed crowd browsing and there will be other sites reproduced so the effect is generally not too bad. This is called real soft text. and posted in a small number of forums in order to achieve a better ranking, so pay more attention to the density and location of keywords, to appear a large number of keywords so many soft wen is not soft more like a hard wide. This kind of article tests the writer's writing level and the ability of writing control.

Today, the first to write to this, feeling summed up is not very comprehensive, the more summed up the feeling of the broad and profound keywords, only their own practice can truly experience. If you have questions please leave a message, you can also direct manuscripts. I micro bo: http://weibo.com/semlife http://www.lcfix.com welcome attention.