SEM "Search engine marketing" is the road that enterprises should take

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First of all, I write this article is not to play the concept of SEO and SEM, sincerely hope that the relevant personnel can have a correct understanding. OK, cut to the chase, the beginning or to brief introduction, what is SEO? What is SEM?

SEO is the abbreviation of English Search Engine optimization. Search Engine Optimization. SEM is the abbreviation of English searchenginemarketing. Search Engine marketing. Our view is that search engines only get rankings in search engines, that's all. SEM is the whole website or the whole enterprise in the network search engine of a marketing strategy. Of course, SEO is the prerequisite for SEM, if the company's Web site even search engine rankings are no need to talk about search engine marketing!

The network development to today, now SEO more and more by some enterprises pay attention to, especially recently found in Zhuhai, Shenzhen, some companies recruit SEO talent obviously increased. According to the booking e-Travel network related personnel, the local enterprise recruitment personnel managers are not fully understand the difference between SEO and SEM. (one of the candidates must be JavaScript JS is now in the search engine denoising range of SEO optimization is not any help, but will affect optimization). They just want to get ranked in search engines. But do not know the overall site optimization. For example, the overall design of the site is consistent with the corporate image and the use of English (including pinyin) word spelling is correct or improper use, as well as the company's products are detailed, the use of the site is consistent with the Chinese reading habits, whether the content is really useful to users, Web server is stable, User access will not be very slow and so these are very critical. But these are often ignored.

The above mentioned, if not done well, will be in the eyes of the customer's image greatly discounted, or even distrust, and then click on the other ranked after the site. Also note here: The General people in search engines looking for some products, will click on multiple sites to compare, and then choose to buy these products. If you are doing a very good job or better than other rankings, then even if you are behind some of the rankings are not afraid, customers will be the site and product comparison you will have more opportunities to pull this customer. So, the site's positioning and mentality to be correct.

If you have done all of these, do you still think about the company's response to the search engine's customers? Establish a fast communication channel, create a site where users can communicate directly with the business, such as the new customer service in the Web Instant dialogue tools, third party in the voice of video plug-ins, or QQ, MSN account , at any time to respond to customers, if you do that your business will be in the eyes of customers to form a professional integrity of the image, the success rate will be greatly improved. On the contrary, if you have achieved a good ranking, the site has done a good job in all aspects, the user is very satisfied, but there is no good communication channels then you will lose this customer. More Online marketing topics, please pay attention to the new network: www.haook.cn