SEM search engine Marketing Service mode and the newest idea

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SEM search engine Marketing Service mode and the newest idea

SEM (Search Engine Marketing), that is, search engine marketing. SEM is a brand-new network marketing mode, its ultimate goal is to use search engine to network marketing and website promotion. The use of search engine marketing, not only to improve the company's influence, but also in search engines to maintain the brand, promote positive information, so as to better enhance brand awareness.

Enterprises to win marketing, to provide a one-stop network marketing consultancy services to help enterprises to win a broader market.

SEM service mode:

1, keyword ads

Keyword advertising, that is, enterprises through the purchase of their own products, services-related keywords, to achieve the positioning of the site. Keyword ads are higher than banner ads, positioning is also quite accurate, the intention of customers have a strong pertinence. In addition, the keyword advertising has a low price advantage. As a result of the implementation of Pay-per-click, so that advertising costs can be fully controlled, completely changed the network advertising only large enterprises can be asked, and gradually by the vast number of small and medium-sized enterprises widely used.

Keyword Advertising representative: Google

2, the price ranked advertising

Price ranking, as the name implies is through the way of paying for high ranking, but also Pay-per-click one. Customers through the way of bidding for their own web pages to buy keywords, so that their own site in the best location to display.

The current domestic most popular price ranking ads: Baidu

3, Search engine optimization (SEO)

SEO is through the optimization of the site design, so that the site in the search engine's natural ranking in front of the position. SEO includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine landing and so on.

SEO is part of the SEM, SEM contains the SEO.

Enterprise Network Marketing Consultants, corporate website promotion, SEO site optimization, Google left the rankings, and so on, reasonable use of SEO technology to make the site in the major search engines ranked before, increase the potential customers, in good faith for the majority of enterprises to bring high-quality SEO ranking services.

Successful case: Good Room network British Connaught Crown Book of Zhouyi forecast online gifts shenzhen rental Shenzhen Second-hand property membrane structure medical chassis

The latest concept of SEM:

1. SEO Service

SEO is to help the enterprise site in search of the ranking before, to get the natural ranking and flow. Search engine optimization through SEO, so that the customer's site in line with search engine retrieval habits, so as to improve the site keyword in the search engine rankings, so that potential customers through product keywords in the major search engines can search the site to enhance the value of search engine marketing. At the same time improve the usability of the website, the visibility of the search engine (included rate), industry brand influence.

2, the price ranked advertising management:

In the keyword ads, there should be a system of procedures, not simply bid.

First of all, should analyze the enterprise advertisement target, establish PPC keyword advertisement budget;

Choose suitable for the promotion of search engine platform;

Analyze and select reasonable keywords;

Planning Accurate title Description advertising language;

Select the appropriate keyword release time;

Officially opened keyword ads.

3, Soft Wen Marketing

Soft-Text optimization technology refers to the soft text, news code Analysis and embedding technology, will be in the shortest possible time will be the company's brand positive information to spread to hundreds of network carrier, and with the help of Baidu, Google and other search engines produced by the natural search results, so that the customer's soft text information in full display in front of potential customers, Maximize the impact of customer branding.