SEM, which does not target the conversion rate, is bullying.

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I was contacted from 09 to learn SEO, until last year basically to the main bidding, SEO supplemented. Because basically SEO and the flow and the flow of the bidding is too disproportionate, competitive bidding is very strong, more than SEO. Many did not do the bidding of the SEO did not think that the technical content of the bidding, but also to burn money, often look down to do the bidding, in fact, the real truth is not so, bidding is very difficult to do, every day to analyze the data is also very complex, strategic development is extremely difficult, Usually a lot of SEO is looking down on bidding often have a reason, that is, that is to bid is adjusted price, control good rankings, anyway is out of money, very simple. But the truth is that the bidding pressure is very large, not to adjust the price control rankings, improve the quality of such a simple, there may be a SEO personnel often easier to ignore the problem.

This problem is when the ranking of this link once completed, our mission is the next step, that is the inquiry. Therefore, bidders are required to control the inquiry, the promotion of inquiry is the goal of each bidder. But the general SEO personnel The first big mission is to do up the rankings to have the flow, anyway this task once completed, and the boss has confessed. and bidding is

Not the same, natural without this problem, because it is money, ranking this problem does not need you to solve this problem, once the breakthrough, we have entered the next link, the marketing funnel everyone remember it, show-click-Inquiry--transformation. This order is very clear, and once the problem is resolved, it immediately enters the next link, because from marketing

Point of view, the whole chain of success is a success, the front of a few links you have done very well, such as the transformation of the link does not work, you have to do a good job, the flow of more of the lead, inquiry to ascend again high, no transformation in front of these efforts are all naught.

These two days I really have a profound understanding and understanding of this, and tell you one I heard in the auction of the most cattle of a data, a medical profession a key word can out to 500 yuan, the inquiry rate reached 50%, conversion rate can reach 70%. As soon as I heard about the data, I thought I was having trouble with my ears, and then I began to believe this data. There is a chance for us to tell you how this data is produced, although it has not been seen, but it is credible to derive this data from theory. Why a key word can be out to 500 yuan, some have not seen the big news of the small bidders to hear this data is quite shocked, my day's budget is also two hundred or three hundred yuan, you click on a word is 500 ocean, indeed very scary.

General SEO personnel hear this estimate will spontaneously a sense of superiority, see we do not have to spend money. In fact, I see this personally, one word click 500 how, this world any business is to see the return on investment, there is no so-called a word price high or low price, a word investment 500 can give you earn 5000, that word even bid 1000 also can earn 4000 ah, why not vote? If a worthless word invests 1 cents, it is cheap, but it has no return, such words are not worth it. Seoer You also must not say you are free, your boss pays for you is the cost, can also calculate the cost like this, for example your day two inquiry, your day average salary is 200 yuan, that each inquiry cost is 100 yuan money.

We can still use the last data as an example, why people can bid more than 500 yuan, its conversion costs, 500 divided by 50% divided by 70% The result is 1428, that is, its conversion cost is 1428 yuan. For example, its profit is 10000,500 yuan of the price is not very cheap ah, is not very lucrative ah, but if 70% of the conversion fell 10 times times to 7% (I talk to a lot of friends 7% are very good conversion rate, many are between 1-5%, so why 70% so shocking), Then it transforms the cost of the moment is 10 times times, its conversion costs become 14280, compared to the previous profit of 10000 it is a loss of money. If it is a loss of money, then it has the confidence to bid 500? Do you dare to make 500? It's possible to get out of the game directly, and there are a lot of cases like this.

In fact, the boss asked you to do this thing is also to see the return on investment, do not think of themselves as technical personnel, that they do a good job ranking, attracting traffic is enough. In fact, is far from enough, if you can not transform, the front of everything is in vain, if the conversion rate is not high, the conversion cost is too high, the boss of the account, found this month loss, perhaps to tell you

Goodbye. In fact, a project manager, because a lot of people who are bidding on their own products are the same, you have to control the whole process, Is by no means a single point of breakthrough. A supervisor you should not only manage rankings and traffic, before I thought I was in charge of the inquiry this link is the acme of our SEM personnel, transform this end is the business and customer service issues, my hand is not stretched so long, but you as a company's director, you even if you do not have this piece, at least to communicate with the Director to solve this problem, if not the last To solve the problem, all the people in the company are losers.

So whether it is to do SEO or do bidding, transformation is our ultimate goal, the front ranking, click, Inquiry is only the means of our transformation to the goal of our realm will be on a level. This is my time since the thought of the feeling, article content by the branch Yi Lampblack Purifier http://www.keyisb.com/shebei/shangye/original share, if reproduced please keep the article link, thank you.