Sen Bo pr Li Tian: Good PR should return to marketing origin

September 5, at the National Convention Center held the fourth session of "Golden Net Award" awards ceremony and 2012 Network Marketing Summit Forum, Sen Bo Pr won the "Golden Net Award" the highest award--2012 the most influential Network marketing award. Sen Bo Public Relations Vice President Li Tian on behalf of Sembo PR received by the China Public Relations Association executive Vice President Zheng Xinong personally issued the trophy, and published a "good PR should return to marketing origin" impromptu speech. Sen Bo Public Relations Li Tian delivered a speech Li Tian on-site interpretation of the essence of the success of the Public Relations blog-Return to marketing the original point: in the fierce market competition, increasingly complex media environment today, the topic of PR communication is no longer simply adhere to the effective landing of information dissemination. Compared to many companies around the dissemination of channels, the dissemination of content, the communication way carries on the Ponder analysis, the concept innovation, the Sembo "the original point type public relations" is one kind "returns to me" the thought pattern, returns the brand, the product, the marketing origin, takes the public relations as the Cut-in Point, carries on the essence ponder in the strategy, the execution end, in the Product marketing, Crisis PR, social media marketing and other aspects to help enterprises solve problems effectively. Li Tian pointed out that Chinese medicine treatment theory often referred to "hope, smell, ask, cut", PR is also used to solve the "brand, product, marketing" and other aspects of the subject. On this basis, "Hope, smell, ask, cut" is the public relations strategy in the clear background, to find the root of the problem is the necessary means. It is reported that nearly hundred from the Internet companies, 4 a advertising company in charge of automobiles, FMCG and other traditional enterprise marketing executives, together witnessed the Golden Net award ceremony. The blue cursor, the good yay group, the Ogilvy Century, the electricity digital, the inter-Heng Group and so on at home and abroad well-known 4 a advertisement company, the public relations company, as well as IBM, the Sony China, Dongfeng Peugeot and so on the traditional enterprise also obtained the Gold Net Award highest award other awards separately.