Sentence Day Marketing: website keyword selection strategy

Many webmaster in the beginning for a website to do SEO, are to select a number of target keywords, are in order to get the flow through the target keyword rankings, this time to do a good keyword research is very necessary, Baidu search volume, Baidu related search volume and so on are to be considered factors, Do a keyword research to choose the right keyword.


Choose the target keyword from which aspects?


Site Type


first to see their optimized site is a large information station, e-commerce sites, or small enterprise stations, each type of site can optimize the keywords are different, large sites can optimize more keywords, but also to optimize the more popular keywords.


1 large information sites can optimize a large number of keywords, because the information station content is rich, so the weight of the search engine is also relatively high, so in the keyword optimization can make more keywords to get ranked, home can do http://www.aliyun.com/zixun/ Aggregation/20097.html "> Baidu Index High key words. Level Two page can do Baidu index medium keyword, in the article page can optimize long tail keyword, so the website can get very high traffic.


2 E-commerce site in the selection of keywords first is based on Baidu search volume, and then operated products to choose the right keywords.


3 The Small enterprise station can optimize the key words are limited, most are the key words of the region class.


second, customer group


different types of Web site customer groups, user habits will also be different, search keywords will be the same way. To search for different goals, the input of the keyword more and more long tail, the goal is more and more clear.


Three, comprehensive data analysis


from Baidu Index, Baidu search volume, Baidu related search volume and so on comprehensive data analysis, and then choose the appropriate site target keywords.


Four, keyword competition analysis


need to refer to the age of the site, the size of the site, the operation of the product, the number of chain, PR value, SEO operation means mature.


look at the keyword bidding rankings, if this keyword bidding rankings have several positions, then we can know that the keyword competitive is relatively strong.


Baidu under this keyword, and then see the row in the Baidu homepage of the type of home, if the first page is the homepage to do keyword optimization, then it shows that the keyword competitive relatively strong.


Web site to choose the keyword is a lot of knowledge, a site to choose a good keyword optimization can bring a steady stream of traffic, if the keyword research do not in place, the site rankings and traffic will not have a good development, so keyword research is a very basic but very important work, We need to study it more deeply.


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