SEO 36: Serial meter

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The 35th of the 36 is "serial", said the meter, "will be more than the crowd, can not enemy, so that its self tired to kill its potential." In the division of Ji, Cheng-tian Pet also. "It is said that generals skillfully use this plan, conquer, as if there is a blessing." Originally refers to the end of the Han Dong Zhuo autocratic, Wang design first xu marry beautiful Diao Cicada and Bo BU, and then dedicated to Dong Zhuo, to alienate two people, cause lui bu killed Dong Zhuo. Used to refer to an interconnected strategy. Pang make Caocao warship, and then set fire to burn, make not take off, also can be classified as a serial of the meter. Lone Heroes feel SEO in the station group strategy is like a serial meter like, use well, the effect will be quite obvious, "Cheng Tian Pet also"; Use well, it is likely to let search engine found, "arson, so not to take off", eventually escape all stations within the site was infringed doom.

Before we talk about the "serial meter" strategy, let's take a quick look at what a station group is.

What is a station group?

Simply put, the station group is the same webmaster has the same theme of many resource stations, these sites have been designed to improve the main keyword ranking of the mutual links. For example, when we search for a large number of keywords, found the index results of the first few stations, or the whole page is a person's site, each do a link, then this is the station group. Station swarm optimization means that some webmasters build a large number of websites for search engine optimization or cheating.

We know that Cao Army is not a water battle, so listen to the Pang, the chain of all the large warships, as the use of aquatic training. This nature is of great benefit, otherwise Caocao will not easily accept the proposal, the horse can even directly back and forth on the ship, soldiers in the training is not easy seasickness ... So, what is the usefulness of the station group? What advantage does it have to attract the webmaster?

Second, the advantages of the station group?

If let me generalize, I think the function of station group is to occupy a certain core keyword search engine rank. A keyword in the search engine retrieval volume is larger, usually accompanied by more competition, because the station group has a personal station can not compare the advantages of SEO through the station group strategy is to improve their site's core keyword rankings, while forcing more users to visit their own sites.

1, whether it is linked to each other, or one-way links, because the station group is generally targeted at a specific core keywords, the site group of thousands of links between the sites are among the SEO "related site links", search engine attaches importance to this relevance, so conducive to improving the site in the search engine rankings. For instance, for example, we do "SEO" this keyword station group, then we can make some small SEO site, such as SEO tool station, SEO tips station, SEO information station, SEO forum, SEO Blog and so on, assuming that such a site has 100, each site has 10 channels, Then there are 1000 main links and countless more minor links to the inner page can point to the main station (we assume for the SEO Institute), so that the main station SEO Research Institute's core keyword "seo" ranking will be greatly improved, this is the station group effect. Also, when you search for SEO-related words, it is possible to enter the hundreds of stations in the one, the owners gain benefits. Because of this, many SEO is keen to do station group.

In fact, not only SEO, even if such as Ma Yun, they also have their own station group strategy. Alibaba, Taobao, Alipay, China Yahoo, Word-of-mouth Network, Ali Software, Ali mother and other sites, in fact, can be regarded as Ma Yun's Station group, site groups between the sites have been linked to each other. Interested you can go to see the cloud station under the group of the PR of these sites, I believe will be a bit stunned feeling, Ma Yun's Station group brought direct or indirect result is a serious squeeze of other E-commerce site survival space. Let's look at the image below, this is the brief network diagram of Jack Ma's Alibaba Station Group:

2, the station group also has an advantage, that is, it is particularly easy to take the new station. Some of the station group operation is the case, is to do a lot of rubbish flow station, these sites are generally up to thousands of IP site and even tens of thousands, and then through these sites to do the window, bomb regular to do the site, garbage flow has laid the normal station early Development Foundation. Or use a regular station, with a new station, such as xingping site group Traffic, we assume that he is the way to implement his station group strategy: the first to do a resource station (such as hao123), in the home page or other obvious link to the new site, new station traffic on the string up. I remember once in the 36 series Inside said, at that time 265.com Cai is through the registration hao123 inside the recommended expired domain name do not renew the change to 265.com laid the foundation for its development. Can see Hao123 such a regular website traffic is high. As the second big Normal station, and then chain to the third ... When we retrieve Xingping's website, almost no exception can be found in the similar to Ma's Alibaba Station group, all the sites are almost all linked to each other. Similar to CBS Interactive, its stations include CNET, Download.com, and MP3. COM and Zhongguancun, each station in its industry has a huge impact. These large sites even if the search engine found that the association is not important, after all, are large and valuable sites, and the content is almost original and different, there is no malicious station group characteristics.

Of course, the standing group of ordinary people can not compare with them, solitary heroes just said, the station group's role is to occupy a core keyword search engine rankings, the station group itself is a monopoly, is against the original intention of the search engine, it does not meet the ultimate goal of search engine optimization rankings. Therefore, once the search engine detection to identify, in addition to the main station, all sites are easily a nest end, if cheating serious, and even the main station will not be insured. Therefore, SEO Station Group strategy to achieve success, first of all have to have a prerequisite, is hidden, not by search engine identification. So, the search engine is how to determine the relationship between the site, so that the correct identification of the station group?

Iii. detection and identification of station groups

The following conditions are easily detected by the search engines, and judged as the station group, thereby punishing, reduce the weight of these sites export links.

The IP address is identical or similar. This, along with other necessary features, is very easy to be seen by search engines as being implicated in each other.

Second, domain name whois information. The owner of the domain name, the management of e-mail and so on, if all is consistent, it is very likely to be search engines judged as a station group. Because Google has long been the top provider of domain names, it's easy to get that information. It's like you open a lot of stores, the name of the investor or the name of the shopkeeper is you, the trade and industry Bureau want to these stores "a nest end", that is too easy.

Third, similar site information. The similarity of whois information will be identified by the search engine, and the site information will actually be the same. For example, identical or similar telephone number, contact address, postal code ... Copyright information should be carefully written, write well easy to get the trust of search engines, writing is not good, you know:).

Four, similar text links. Export or import the link anchor text is almost the same, it will appear very unnatural. SEO Station group in those small station through SEO this keyword, link to SEO Research Institute, then may be judged this is a huge network of stations, and then suffer the right to fall. Because usually naturally occurring links will not be the same anchor text. Other people call your name, perhaps some people directly called lone heroes, but the intimacy may be simply called heroes, if this intimate person is a girl, may even call a "arrogance" word:).

V. Artificial judgment. There is no way for you to be a big Roking. Baidu an artificial, station group is finished, this is the SEO industry irrefutable truth.

So, what is the optimization strategy of the station group? SEO In doing station group should pay attention to what details?

Four, the optimization strategy of station group

1, the focus is outstanding, the primary and secondary trenchant. Attention should be paid to the construction of the Web site allocation of energy should be different, the network is now even some special construction station software. I think, as an SEO, should understand the current station group mode of operation is not the best way to use SEO. Station Group and the main station brings the effect, the proportion is too big, the individual still suggest to put the center of gravity below the main station. The main station strengthens the content construction, the subordinate site mainly through the link strategy link to the main station, may be the homepage, may also be the content page, but avoids the whole station link (looks a bit like pays the link), the subordinate site does not carry on each other link. Links between multiple sites, easy to improve the PR, but also easy to expose the station group to. But each site must have a certain amount or proportion of original content, to ensure that the content of the single, that is, relevance.

2, the station Group keyword strategy. A stationmaster to how to carry on the station group, I thought should have already had the number, to the keyword choice, the competition difficulty analysis should be all alone. If it is a website, to do a core keyword, we have to consider too many things. But if it is a station group, it is relatively simple a lot, we can completely the core keywords of the relevant keyword search volume than the larger all alone to do a website, and then around this keyword to do the station, and to carry out appropriate expansion.

3, maintenance of the station group. Maintain updates to the site on a daily basis. Original articles are important and the frequency of updates is important. I personally feel that we should avoid all the site updates at the same time, but should be done in stages. Every day to maintain the station group, no matter which station should be updated in a timely manner. If your station group has a high weight, then your main station will have a higher weight!

4, the station group SEO optimization characteristics to pay attention to several places:

First, try to hide the relationship between the station groups as much as possible. The above mentioned, easy to be detected by the search engine and be judged as the details of the station group should be avoided, such as domain whois information using different names, addresses and e-mail, the site on a different server, using a different IP address. As far as possible, the copyright information or contact information should not place the same contact address, telephone, etc. To avoid search engines, especially Google, should try not to use Google Toorbar, and not to put all the sites in the same Google Sitemaps account, or even in Gmail to mention the links between these sites.

Second, do not cross links between the station group. Sites on the same server do not cross links as much as possible, and the quality and quantity of the exported and imported links are tightly controlled. It is correct to expect the PR to pass between the stations, but if you do this, you are likely to expose the station group. Tong SEO strategy has already become one of the industry's biggest jokes, Tong on the same server station group strategy apparently no hidden station group, the station group has a large number of cross links.

Finally, the relevance of the content is high. The repeatability of the website content should be controlled, to be different, the same or similar content will be the search engine as a copy of content, should be the station's secondary key words as the core of this independent small site to do, around it to do the site, such as the update of the article should highlight this keyword; the template of the website can not be used the same The structure of the Web site cannot be similar.

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