SEO Analysis Manulife Vibration Enterprise website share

Absrtact: Yesterday by a friend, want to their corporate website to do a simple site structure diagnosis, not to refuse, but also want to take a long time to analyze the structure of a website exactly what it should look like, a review of how to do a good job

Yesterday, I was asked by a friend to do a simple site structure diagnosis for their corporate website, not good to refuse, but also want to take a long time to analyze the structure of a website exactly what it should look like, a review of how to do a good structure, then, to borrow the analysis of this enterprise website this matter, To analyze some of the details of this site.

First: To the point, analyze the URL of this site

First open this web site, record the hierarchy of the site, as well as the URL information, as shown below

This is the basic URL hierarchy for this site, from the above diagram, what we can see is that the content directory in the website structure is 2 levels of directory, reached the bottom, also explained from a point, can make this appearance, for search crawl has a certain level of help; But in the URL of the first page, plus the "/ Index.html ", do not know is intentionally or what, so, query the homepage of this website HTTP status code, such as figure

Description of the site in the direct 301 jump to the Index.html page, about this suffix, I feel still unable to identify, after all, when I looked at this site, found that is dedecms, I feel that the weight of the domain name again to pass, there will be more cases, this jump Feiyun, in Baidu Search, found that there is no such suffix of the domain name. Give me the feeling is that Baidu will recognize this situation, as in our use of the Discuz will have "/forum.php" appear the same, but, if it is necessary to do SEO, this situation is certain to improve. After all, the only domain name is the only domain name, do not need to jump.

In this link in the URL, but also found the following in the corporate web site often encountered problems, that is, the absolute address and relative address of the matter, the individual likes in the site of the mean absolute address to write every link represented by the address, because I do not want to appear this situation,

This is the results obtained in Google, this result also shows that the URL is not uniform, so that the same content appears a different URL, in fact, if the absolute address, these are also avoidable, this duplication of content in the SEO need to be absolutely avoided, Repeat content caused by the right to drop I have been exposed to too much too much, should be avoided or to avoid.

Continue to understand the URL, how to understand, that is the use of Baidu's index, other than that, directly on the map, but also a no good settings:

If I'm right, this is an DEDECMS program that is common in the that is, the list page defaults to the same as the first page, and the first code of the list page has two occurrences, which can be solved in the program, and the adjustment will make a certain value for the uniqueness of the whole.

2nd: Website Performance analysis, open the website speed window

Always like using YSlow tools to test the overall quality of the site, then, it will just analyze the results to show you, intercept a piece I think is very important factors of the map

In this picture, the following three points are the site to note, 1th, the overall resource call, after all, this can reduce DNS calls, for the speed will be a good upgrade; and in the 2nd, that is gzip compression, just see the space of this site, is a network of space, Thinking that if it's a virtual mainframe, there must be traffic restrictions, through gzip can also reduce the 70% of the page transmission, have to say for the flow of this piece is also a good way to promote, and often for gzip compression is supported, sometimes just manually adjusted can be much more convenient.

At another point, that's the existence and absence of the 404 page, in Baidu, there has been 404 dead link submitted, but we need to do is in the whole station as far as possible the emergence of fewer dead links to the import link, after all, the spider will look at once, for the weight, and the user is a kind of injury, 404, make the most prepared information with the least of the sites.