SEO Anatomy of the network field name domain names

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Description: The network domain name for keyword search rankings have a considerable advantage, because the usual domain names and the content of the site is highly correlated, such as Www.ibm.com is IBM's official website. The domain name of the net has unique characteristics, one is first used by someone and no second person can use it. Almost all business organizations have already registered their company's trademarks, and the search engine searches for the brand name and usually finds the right company's website. This is a natural situation, a company will do its best to rob the Web site of its own trademark, which is also goodgle and Baidu bold to improve the domain name and keyword alignment of the reasons for the correlation.

But have you ever thought that if this keyword is not a trademark, but a type of product or a category? Then the person who owns this web site has a huge search engine optimization ranking Advantage! For example, owning a books.com. CN people can easily dominate the books keyword. Talk about here everyone may be sad, the world's top web site has been robbed where the round to get you me?

To search for an English keyword, there is a great opportunity. The result of the first is that the keyword is the principal URL

If you have this idea, it's wrong, because books.com. You can find books.net. CN Books. CN Books. CC ... Number is not clear, as long as your Web site appears the keyword you lock, regardless of the end of the following is all effective! (But whether the end effect is better this cannot be confirmed but definitely valid)

So if you want to SEO keyword is English, then you can get a shortcut to SEO! Go and apply for a Web domain name with your keywords! Even if you really can't find it, add a word before and after the keyword, such as ibooks.com, but that's not a 100% match.

If you want to search engine optimized keywords for Chinese, that is more trouble, because the current observation of the IDN Chinese domain name has not been listed by Google and Baidu search engine as one of the items, but I think this future will be included, so smart you do not hurry to get down the domain?

In addition, there is a domain-related variable existence, however, there is no correlation between the search and SEO, this provides a reference, is the domain whois information, because whois information, is actually registered in which the site is located in which country or region, so help the search engine to determine the location of the page. Some people's site is clearly in China, but the WHOIS information is written in the United States, perhaps one day the variable included, it will affect the site in the rankings of the region OH.

Query whois URL: http://whois.webmasterhome.cn/

Difficulty: High general human cognition: Low

The writer is Mr. Gu Jinjing, chief research officer of China Network Marketing Network (netwin123.com)