I do Shanghai SEO two years, know this is a very detailed work. In the SEO optimization process, there are plain text links, there are anchor text links. I believe many people know that anchor text links can improve the weight of the keyword to the page, thereby improving the site in the search engine overall rankings.
Then the anchor text link to SEO optimization in the end what specific role? As new, small head Baidu bidding software small series think we should study well.
1. Increase the weight of the Anchor text page
Anchor text is to add the necessary links in the keyword. If the anchor text layout is reasonable, and the page article has a strong correlation, search engine spiders will anchor text as a criterion for the weight of the page. The stronger the relevance of anchor text, the greater the chance that the weight of the page will be increased.
2. Improve the ranking of the corresponding keywords
Anchor text, which is the key word that carries the link. In other words, anchor text can describe what the link points to the page. The higher the quality of the anchor text, the more anchor text appears in the station, the whole site and the keyword ranking will be improved.
In general, the webmaster will use anchor text link to exchange have http://www.aliyun.com/zixun/aggregation/8495.html "> links. Through the anchor text of the keyword to pass the weights between two websites.
3. Increase the collection of the website
Search engine spiders are to the site to hunt for food when must go through a certain "net", anchor text can be thought to be the nodes in these nets, to guide the spider more depth crawling. So, the better the anchor text construction, the more content the site is included.
4. Improve the user experience
In addition to the anchor text in the article, but also in the article below, left, right and other places to set relevant articles, if users want to read more content, you can reach the specified page through these links. Therefore, anchor text in a sense can also improve the user experience.
Since anchor text can play so much role, then how to build is reasonable?
1 if there are more than one anchor text in the article, which links do not point to the same page, otherwise it will spread the weight of the page.
2 to improve which keyword rankings, do these keywords anchor text. But when choosing keywords, pay attention to relevance, heat and 17891.html "> popularity."
3 Avoid stacking anchor text. Also said that the article appears in the number of anchor text should be reasonable, the position should be reasonable.
This article is intended to introduce the role of screw anchor text in SEO optimization and related considerations. Summed up, said that reasonable set anchor text, you can improve the weight of the site and keyword rankings.
(This article by the small head Baidu bidding software trial Station provides: WWW.YIJIANJINGJIA.COM/PRODUCT)